Today, I will share my participants to the latest marketing scenarios that have been made after learning.
The boss of this boutique underwear is a student before our previous student, through the study of free model courses, successful counterattack! Successfully designed drainage – intercept – reflow marketing plan, detonating passenger traffic, achieving performance by 200 yuan per day to 10,000 yuan!
This student was built in the National Cushor Classroom, learning a free mode and free system. At first, he was anxious, confusion, and confused, and suspicion.
When he learned a free profit model, through the teacher’s wisdom and his own efforts and comprehension, his company had a change in return.
There is a saying that everyone may have heard, active mentality, like the sun, where to go, the negative mind is like the moon, the first day is different, it is now golden era, not Do not make money, but we won’t earn, now it is more business model, than the platform.
If your attitude is still maintained, you have a state in the beginning, and you really missed a lot of business opportunities, missed a lot of people.
So everyone must actively learn growth, listen more, ask more, do more, learn more, learn to go to the brain.
This student mainly made a cosmetics and industry, independent brands, which is the type of OEM processing, he did 7 years of e-commerce, 6 years of micro-commercial, doing international trade, putting the goods in other countries to sell, when he did the wind, you are catching up with the e-commerce and micro-exhausted tips, then even the most The stupid pig can also fly during that period, so he earned some money to expand, starting to do international trade, change to his own brand, because you don’t understand marketing, you don’t know how to promote, and manufacturers require a lot of goods, Due to the two years of micro-commerce flood, there is a lack of credibility, and the social and economic situation is changing, and his thinking does not change, and there is no new business model innovation, so he has been hit by the electric business and the micro business community. A large stock, less saying also have 7 million goods, every day, the hair is big, I want to clean up inventory every day, let the goods become dollar, so I think that you can’t do it, you can do it. Try a physical store.
So did not consider the boutique underwear women’s clothing store, of course, I can imagine that he is a small white mouse in a physical store, there is no experience, everything is not as simple as I imagined, the physical store is more hard Faced with a greater challenge, the daily passenger traffic is less pitiful, and I will come in more than 10 people a day, no one comes in, why talk to the consumption, what I do is to hold the rabbit, or send some street flyers, this There is no role, which makes me very frustrated.
Daily turnover is only 200Multiple, everyone wants to, such a turnover is not enough, not to say room rates and costs.
Let’s talk about the 1.0 plan of his underwear: first select 3.8 this day this day. Everyone knows that the festival is doing activities, no matter what to sell, do you have a merchant need? Purchase some gifts to customers, at this time I appeared, I used the gift mode in the free mode.
He doesn’t want these stores, give these 40 shop gifts to give them a customer, each of which is 100 crystal lips, worth 100 yuan. Also send a lingerie cash voucher worth 100 yuan. Everyone wants to think about it, they will accept the gift of 10,000 yuan to give their own customers.
Of course, and no one refuses, but he is not giving them the real thing. He is giving them a gift. If you want to receive a gift, you must go to my store. Only this is successful, And his store and 40 stores sell things are not conflict, and the distance is very close, so the drainage is successful.
That drafage is successful, the next step is to be intercepted, the customer introduces it, what he wants to do is to let customers spend in the store, otherwise not paying money, so I did 38 special events , The subject call (called version of the Tmall, 1-2 fold of the whole cloth), this is the low-cost model of the main product in the teacher’s free mode, this strength is already very powerful, is it?
His store has other subsidiary products, such as stockings, small veins, sunscreen sleeves. Can bring income.
And he also took out 8 very practical cosmetics as kidnapping sales, all between 1888-388 yuan, is a very valuable product, during the event period, as long as you shop in this store Add 9 yuan any choice of these high-quality high-priced cosmetics, so some customers feel good, I want to buy more, then I have to buy underwear to get, so that the turnover of him reached more than 5,000 yuan, ratio It has been more than 15 times before the previous.
Now, let’s talk about the 2.0 program for this student’s underwear store: Go, this is higher than the value and profit, so what? Let everyone think.
What model he used is a product grading model and a kidnapping model, which is quite large. The solution is doing this.
He made a poster door display rack, underwear activities package: buy the first underwear is 156 yuan, purchase the second set of underwear is 56 yuan, purchase the third underwear is 26 yuan, when buy the fourth set When the underwear is 1 yuan, everyone can think of it, if you buy underwear, you will buy a few sets, of course, I have chosen 4 sets.
Because when the customer just wants to buy a set, I don’t want to buy the second set. I feel that I have lost it. If I don’t buy the third set, I feel that it is even more than enough. If you don’t take the fourth set, it is a fool. Therefore, the turnover has flipped directly to more than 10,000 yuan.
Is it very magical, this is how the game has just begun, and then look at his 3.0 mode.
His underwear 3.0 mode is more upgraded, which is the result of this student for a long time.
I have said 1.0 is the 40 store gifts to help him drainage. This 3.0 model he directly sent money, more killed, and not only sent money, he also sent customers to them, as long as the customer Help him introduce the precision customer, that is, 60 people aged 20-40 to his store, no matter whether he is not sold, he gives each store 300 yuan, and it is recommended that customers recommend 25 people to their store. That is to use 200 people to change their 60 people. This is the replacement mode in the teacher’s free mode. After the program launched, the positive of 40 stores to him, let his store flipped again.
First he gave these 40 stores to receive the money, what is the catering voucher, just as long as the customer gives the boss’s 5 yuan money in other stores, you can get his shop. The 10 yuan deposit is returned, as long as it is coming, no matter what you buy, the boss of other stores will get 5 yuan directly, and the customers will directly get 5 yuan, they all benefit.
And he also wrote the opportunity to participate in the lucky draw, the first prize is the value of 28900 electric massage chair, the second prize is the value of 2900 electric fitness weight loss instrument, the third prize is worth The 480 yuan whitening skin care suit, the 4th prize is the value of 169 yuan Yueheng and olive oil, the 5th prize is also worth 66 yuan lucky gift, and as long as the participation, the winning rate is 100%, if you want you? Do you want this opportunity? This is the experience model + gift model + value-added model in the teacher’s free mode.
Recycling: We used members to collar gifts, as long as members can receive beautiful gifts every month, it is that customers have forgotten to lead the gift, we will send a text message tips, return The rate reached 100%. And will also bring new members to join. We also have members’ welfare groups and public welfare groups to increase customer viscosity. In the group, we will send other stores in other stores. We are no longer selling underwear. We are already platform, that is, I will reappear. I will ask which hotel is asking.
Everyone will think that we have made these great gifts, and the membership day will be sent every month, then I still have money? Tell everyone, I not only make money, but also earn money from others.