! What would be better after Double 11? Fortunately, before the dual 11, the entire industry’s market is beginning to climb, and then this wave of cooling represents? Just need, this wave of cooling activates too much just need, and then just ushered in Double 11 activities.
I have been busy recently, I don’t know how everyone is double 11 activities, how is it sold? I believe that most of the business record is still not very good. This double 11 most intuitive feeling is that there is less atmosphere, and it is the distribution of the traffic flow, mostly concentrated on the head and KA merchants, leading to many low waits and The following merchants will find that the traffic of the store is less pitiful every day, and even the phenomenon of the large disc cliff is declined. Of course, this situation is normal and occurs in the S-class promotion. Every year, the double 11 is a few happy people. Many merchants have chosen to leave after the event. The careful friends are not difficult to find, in the market of the business teamwork, the number of market data sellers on your competitors, basically a group of people will leave after November every year, one question, did not earn money, dry Can’t go, this kind of disappointment of e-commerce. Thinking that many people see this, especially the newcomers who are going to do things in the e-commerce platform, they are afraid that they are looking forward.
In fact, how much is the cost of e-commerce business, but also can earn money, always all the topics that are interested in e-commerce, have been talking. It’s just that it is still a lot of people today. You may be difficult to see on the website or forum, see related content and topics about e-commerce follow-up. In fact, this topic is very large, no one dares to be self-purity, a little dare to talk about writing is a pre-judgment and guess. But I think this problem. In fact, if I have the opportunity, I really want to talk to you well. I have a good business to understand a truth. If the e-commerce is not worth the money, I really didn’t do it, but from these days to come with me. The quantity of the merchants of Sur, still have a lot of people earned money.
When you gossip, you will talk about it. Today, let’s talk, how to do e-commerce business can continue to make money. Let’s take a look at the idea map, and take a long-selling business, you can choose the part you want to see according to the core content, follow the friends who want to learn and communicate, it is recommended to see the end from the end.
Do Taobao must remember these five words, \”the word\” evaluation product \”, next we Let’s talk about what these five words represent, and how we should use these five words in the store.
(1) The first word is keyword
Words, we must see our products, the most accurate subdivision keyword, such as long-tailed word,What is the word, don’t face all the opponents in this industry, we have to set a minimal unit, a subdivision keyword, around this keyword, we go to get traffic.
(2) The second word is a crowd
After we choose a word, we don’t need to eat all the traffic behind this word, we are going on this word. Behind our crowd, that is, the young man is still an old man, is a man or a woman, what kind of personality, what kind of person, and then on this word, we will divide again Our customer group.
(3) The third word refers to the main map
determines the word, determine the good person, to determine the picture, the purpose of our picture is to attract people behind this word, Make the efficiency of our flow rate is maximized.
(4) The fourth word refers to the evaluation
After clicking in the picture, starting to have interest, then determine that the product does not buy, he will see you. Evaluation or ask everyone. Then, the layout of this, we have to let users can rest assured, let him understand that this product is worth buying, which is in line with his expectations.
(5) The fifth word refers to the product
that is to say around this series, finally returning to our products, is in line with the needs of the crowd, and finally our store traffic It is possible to form a forward cycle. If you don’t need this five words to see your own shop, you will only use a trick, such as make this kind of method, etc., then I can tell you, no matter which link, your store is not good. A single way is to solve the problem that the store is not, so, in this knowledge point, everyone must remember the importance of the vocational graphic product.
Second, Taobao Operation Core Four Step
(1) Data Analysis
This is divided into two steps, the first one It is market analysis, and what is the core of market analysis is to determine your competitive environment. What does that mean? Each company is competitive, supply chain, financial resources are different, so this time you should subdivide from different tracks according to your current market. We take women’s shoes as an example. Recently, we have kept down, women’s shoes market, especially winter models, instantly hot, then if you want to enter this time, how to choose tracks and products?
First, through the business staff background – market, check the recent day data of women’s shoes, the following picture is example, what information can you get from the back of the data? Interested friends can leave a message in the comment area and see who is more sensitive to data.
We are not difficult to see in the data. The visitors arrived at the first day, seeing Double 11 for women’s shoes, is a very important event node.. Then this means that in next year, you have to give your own store plus a double 11 activity preheating, do more to buy, one is to increase product popularity, and the other is to promote the purchase rate.
Next is to determine the class, according to nearly 30 days, each secondary class Sales ranking, the largest market volume is the fashion shoe and Martin boots, and according to the competitive environment, the seller of the sale of boots is the most, but the seller that can be transaction accounts for more than 74%, which means that we will carry out the track It can also be divided into a cup of the market. Because each of the strengths of each business are different, we should go to the track, the crowd, and the price track, then choose a track that is right for you. Because some of your choices, choose a big competitive environment, you can’t get it basically, you will fail.
(2) Competitive analysis
To analyze the current supply chain, the number of products and the development model, the store level, etc., even to see the opponent’s explosion, he mainly pushes Data dimension of explosion models, because this data dimension contains conversion, plus purchase rate, and UV value. Why analyze these? In fact, this is the data standard you operate, we can refer to competitors, this is called competing analysis.
When two steps are determined in front, it is not a problem, and it is an important setup operation. We need to know how the system distributes free search traffic. Search traffic is simple, I think is actually the dimension of artificial intervention data, because your product system will give you a free show, see you can undertake.
At this time, I talked about the problem of clicking and collecting packages and the traffic to be transformed. At this time, many people said that the output value, in fact, I think what is going to spend more than 7 days or 30 days. There is a 30-day output value, which is relatively compared. Because he is only surrounding a problem, he did not consider the competitiveness of your product.Including the ability to undertake free traffic. So don’t be a single dimension, you can get a search as long as the output value is incremented, you still have to consider your purchase, and the hit rate of product competitiveness, this is a very important detail, of course, this is still It will involve visual and how do you compare with competitors.
(4) Paying flow
Do Taobao, paying promotion, is definitely to learn, including through-train super recommended. If you are for more search traffic, then you have to know the core logic of the direct train to drive the search traffic, saying that simple points are not the words you pass through, and the single product can undertake the flow below this word. If this is a bit of a bit, then I said carefully, that is, you open the words, your product should be able to undertake its traffic, how to undertake? In fact, it is to transform the ability. If you open this word through train, you can drive a search. At this time, you will have a screening of keywords, as well as your straight train test, these four steps, basically you can go to a burst, but there is a problem in this, everyone will often I heard the event marketing planning, in fact, these are very thin, the most important thing is the four steps above.
3 The double 11 will not give the new product during the double 11, especially if there is no marking, the basic flow is a high-level store to the head. Here I will reflect on a question. If your new product is on November 8th to 10th, it is on the ring. Now the new product itself is the new product. It is almost a 3-7 days to get the traffic. During this time, you can take advantage of the double eleven to go to the market. Because the entire market is on the top, you should go to operate a new product first, then you almost the end of the end, you are normal to stretch, basically the probability is still relatively high.
Because you imagine that during the National Day during the National Day, it has also encountered such a phenomenon. Many goods in the middle of September, the operation is good, and then the traffic will be got during the National Day, everyone can Push forward forward. You can also say that this is the logic of the corner overtaking, but I think it is better to understand, it is better to understand that we take the entire market in the process of falling, and I am incrementing, such a process through double eleven Activity, letting the product have passed the idling period of the new. Then take the new product that is only to operate as an example, how to operate the new product during the event.
can see from the data screenshot Everyone says that the search is difficult to search,This is not my two products or the traffic take flow, and 80% of the traffic is from free traffic. Those who shouted for search every day without traffic. Search traffic is a fake person. I should have a fake floor. This is said that it is still a problem, but it is often different, but it can be done, but less, why In fact, the details of the details and the sensitivity to the market.
4, 90% of new link damping reasons
Recently Ali has been strictly investigating, there are four inspectors, revealing some internal news to you, the first key object is to check New link, why don’t you check it in the past, now I have to check the link? This is because, in addition to this large-scale investigation, Taobao has basically checked you from last year 315 to the whole year. The reason why you don’t check it before, it is because of the loss of business, then why Do you want to check new links? The reason is to avoid the new chain of melons to divide the traffic, this double 11 wants to do performance, thinking that this year’s performance is growing over last year, Taobao is now able to translate high-output products, and give up new products.
So it is preferred to assign traffic to those mature explosions and transform high products. Because these mature explosions can make higher the performance of Taobao. The traffic is also more easily transformed, so it is reluctant to assign some new links and immature explosions. Because it is worried about the problem of the entire market, once your data is vast or false, it will affect the performance of the entire double eleven. We have several products to do more than 100 orders every day, including some of us. Old explosions, it is basically not checking you.
So this is why Taobao checks you, don’t check the reasons for others, how do you avoid it? First, the link is divided into three cycles, new, rising periods, and outbreak. When you have a transition during the new season, don’t add not to fierce, put the basic weights of keywords first, do 3-5 orders every day, keep your short word to search your product, I started to increase. In your new season, it will be incremented, will definitely be checked, the transition time of the general new product is 1 to 2 weeks, you have to get increment during the third week.
Five Resources, water can be deep. Having a lot of merchants in order to save a two cost, put the link in in, now a little platform price is usually started, of course, if the account quality is poor, the price is much cheaper than the cheaper, even a few hairs have . If it is a private domain fish, although the quality of the buyer is better, the number of buyers is limited. If you encounter specially search, these fish ponds do not necessarily meet demand. Don’t think that I am deliberately raising the value of resources, these are the current situation, too low or too high, pay attention to it.
Many people will ignore market analysis and rhythm control these detail operations, want to do new products, especially the new product incubation period, e-commerce’s many success is actually copy +Iterative product.Of course, success is also a case of accidental events, requires a lot of learning and summary.Needless to operate like 3-4 years ago, sit and wait for the knock on the door, especially this era, continue this kind of thinking and then do Taobao is not realized.