This week, (from August 19th to August 25), the overall revenue of the platform increased by 25.7 million from last week. . The eight major platforms totaled 49.77 million.
In addition to Mo Mo, now live, KK live broadcast and beautiful shoot, the remaining platform revenue has declined. Among the platforms, Mo Mo increased 4.34 million, the increase rate was as high as 32.15%.
The 4-bit anchor income in this issue exceeds a million, which is flat. Mo Mo’s anchor \”Xu Ze\” won Mo Mo and all platform income champion by 3720 million.
total income is 49.77 million [123 ]
This week, in addition to Mo Mo, Now live, KK live broadcast and beautiful shoot, the remaining platform revenues have different degrees. Specifically, the pepper lives this week’s income of 6.5 million, and the last period is reduced by 201,000, and the decline is large.
In the platform where the remaining income declines, the manglega TOP30 anchor income is 2.45 million, a reduction of 2.22 million, and the cool dog is reduced by 900,000, and the US shoot is reduced by 80,000.
In addition, Mo Mo’s income has increased significantly, up to 17.54 million, with an increase of 4.34 million.
The highest income of the highest income of 372 million
this period, eight major platforms to win the championship revenue proportional gap Larger.
In addition to Mo Mo’s winning anchor than 20%, the remaining seven platforms to win the championship revenue, with four more than 10%.
Among them, Mo Mo’s winning anchor is 20.85%, now live broadcast, and has been broadcasting a winning revenue of 11.02%, 12.62%, respectively. The ratio is 14.21%.
There are 4 anchor revenue this week to break through millions, 3 from Mo Mo, and 1 bit from Now live.
Mo Mo, \”Xu Ze\” won the full platform ambassador income by 3.72 million income. The second place is a stranger anchor \”Ye Ge – Ye Jiajun – Early price\”, income of 1.42 million.
The third place is the NOW anchor \”V-414 beer\”, this period income is 1.27 million. The fourth place is a stranger anchor \”The army said at 2 pm,\” in this issue of 1.22 million.
High-income anchor number reached 319 people
an anode for more than 50,000 income this week 319 people were reduced by 7 people than the previous period.
Specific to major intervals, millions of intervals are the only number of people with the previous period, and there are 3 people in the current period. They are from Mo Mo.
The number of remaining intervals is reduced, and the reduction is small.
184 people in the 5-100,000 intervals have been reduced by 2 people. 10-3 million, 301 people, 31 people, each of which decreased by 3 people, 2 people than the previous data.
The maximum price of 1.28 million
only this week 1 an anchor rose more than 100,000, it is a \”Song Jiyang _\”, this week rose 1.8 million.
The lotion of the pepper, Mo Mo and Cool dog rose, and the number of flour of the championship exceeds 10,000, and the powder is 1.321,000 and 42,000 respectively.
The manglega anchor \”Yun Dancer\” rose 3286 in this week.
The following is detailed data of each platform:
Mo Mo: \”Xu Ze\” weekly revenue high reached 372 million
This week, Mo Mo TOP30 anchor was 17.84 million, and the previous period was 1.434 million. The number of more than one million anchors of the income reached up to 3, and 1 bit was increased.
The male anchor \”Xu Ze\” is ranked first in the last week, with a high-income of 3.72 million high income this week, far exceeding the second 22.6 million yuan. Announcement \”Ye Ge – Ye Jiajun – Love is invaluable\”, this week’s income of 1.46 million ranked second. Rank 3rd anchor is \”Army said 2nd PM\”, this week’s income is 1.22 million.
The top five of the current list is a male anchor, and the female anchor \”Zhou Ya 13th\” income is 780,000 ranked sixth.
On August 21 to 25, Mo Mo officially held a \”street king’s work\” activity.
During the event, the anchor passed the new user gift \”King\” in its live broadcast through the invitation to download Mo Mo.
In the charging time, the number of the aquatic payment can increase 1 energy value, and the income increases 1000 stars to get 1 energy. Value, finally take an energy value accumulation mode for an anchor rankings.
Among them, the first anchor can obtain a reward 20,000 yuan, the second place 10,000 yuan, the third place 8,000 yuan, etc. .
At present, the activity has been perfectly closed, located in total ranking first \”Mad Uncle (you smile)\”, energy value 40513 .
Ranking the second anchor is \”Great Sheng Xuelun Outdoor Anchor 18:30\”, energy value 21618. The third place is an anchor \”Variety Xiaofei (Outdoor Song King)\”, energy value 9472.
The Cool TOP30 anchor income was 4.87 million, and the previous period was reduced by 900,000. Among them, 21 an anchor income broke 100,000, an increase of 4 in last week.
The third anchor \”JOY Hoy\” last week was ranked 362,000 \”GJ Childish Small Fairy\” in the last week. The third place is a male anchor \”black ink\”, with an income of 360,000.
However, the 9 new aesthetic income after the list is between 600,000 to 90,000, and the overall tail income gap is very obvious.
At 8:30 pm on August 26, the cool dog first singer summer pet season invited to \”small uncle\” Zhang Yuan and everyone interacted.
Zhang Yuan, which is given \”Golden Dai Wang\” title in \”Creating Camp 2019\”, which will carry his new work \”Falling\” in the cool dog in the cool dog, and there are currently nearly 60,000 people. Appointment to watch live.
The present message TOP30 anchor income is 2.45 million,The period decreased by 2.22 million, and the decline in income has been reduced, and 8 of them have over 100,000, and there is no change in comparison with last week data.
On August 22, the maitacked \”hour\” officially launched, all channels of the anchors can participate, and compete for the Hours.
This event is divided into a superstar list, the popularity list, and the potential list, and the revenue obtained by the anchor is arranged in TOP10.
After each round \”hour\” end, the anchors of each list TOP1 will be able to get a total station broadcast award.
pepper: \”MINI eats chicken\” is about to start
The pepper has a TOP30 anchor income of 6.5 million in the current period, and the previous period is reduced by 201,000, and the decline in income is large. Among them, TOP30’s aesthetic revenue breaks up to 100,000, the first 8 anchor revenue exceeded 300,000, and the previous data is flat.
The anchor \”Factor\” income is 540,000 this week, and the list of peppers list is first. The female anchor \”Na Beauty ~~~ True Love Shaoguan\” list is second, and the income is 470,000. The third place is an anchor \”There is no problem with the foreigners\”, and the income is 430,000. On August 25th, pepper launched the \”Anniversary Communication Flagship Store\” activity. The anchor of the list of TOP100 in the list of activities will be enrolled, and will be qualified to open the \”commission flagship store\”, and can be sold in live shopping, with this, and finally have a certain pepper bean to return to Account.
At 20:00 on August 26, the live broadcast will go online \”MINI to eat chicken\”. The event will be combined by the anchor and fans, greatly enhanced the fun of the game.
When the aquatic participation, the fans can give \”chicken legs\” to the anchor. During the battle, fans can also assist the anchor combat, the final winning team by investigating the enemy, suggesting, and suggestions, will be awarded by the awards and fans.
Now live TOP30 anchor revenue is 11.52 million, an increase of 800,000 in the previous period. The TOP30 anchor earnings exceeded 100,000, 28 have exceeded 200,000 anchor income, and 5 digits were added last time.
Recently, the NOW live broadcast \”Anniversary NOW Dating\” activity cycle has successfully closed, \”10 into 8 qualifying\” will officially start on August 27.
Currently, the guild in the competition is in front of the list of the game is: the goddess media, playing entertainment, the creation of the creation, the night, the song, Jiacheng Tiancheng, the sun, Dongsheng Entertainment, Folu Media, do not forget Always, Jiuyi Culture.
This week, observation: e-commerce live red people are not many
This week, live e-commerce \”battlefield\” is hot.
On August 21st, the fast-handed e-commerce big V Sinba \”Xin Zhi’s live broadcast, because of the violation of the live broadcast regulations, it was sealed again.
3 days ago Singba won the full network for all nets because of a concert. After the concert, he sold the goods in the live broadcast, and after the end of the microblogging, high-profile shredded in the goods, the transcript – 90 minutes Cumulative belt 130 million, wedding set peak show the lottery package total sales 280,000 single …
2 o’clock in the morning, \”Singba\” released on its quick-end account Apologize, claiming that because of his immature, it is worried about the major anchors and its own fans. \”I will not pay back, I will not do my own things. \”After that, his account was decapped on the 24th.
It can be seen that the live e-commerce battlefield is already a smoke. [ 123]
The fast-handed e-commerce that has already been taken into a prototype has begun to increase the control of e-commerce. Whether it is a quotation agency or selling a small shop, continuously launch violation warnings, both require \”Sinba\” \”Sanda\” and so on Daren took the lead in self-examination, and also played a strike and ambiguous role in some anchors of profit, poor behavior.
, in the e-commerce market, the tempo, also I finally waited for its first traffic IP \”Lijiang Pomegranate Brother\”.
On August 20th, the \”Lijiang Pomegranate Brother\” in a night is in the hanging e-commerceThe first battle is said. Within 20 minutes in sales, a total of more than 120 tons of pomegranate, a maximum of 4,000 orders per minute, worth 6 million yuan, created a miracle of his shake e-commerce.
Currently, the shake \”Shanchi\” created by the shake platform and \”Pomegranate Brother\” will start broadcasting at 10:00 am on September 4.
It can be seen that although the sales of \”pomegranate brother\” also has a gap between Wei Ya and others, he took the lead in breaking the sales record of hanging e-commerce, and also brought it to the e-commerce market. New motivation.
In the past year, not only Taobao is connected to short video, live, many e-commerce service providers have also thrown into Quick hand, shake and other platforms, \”short video + e-commerce\” \”live + e-commerce\” has become the most popular synonym in this year.
The huge profits of accelerating activities of e-commerce business, not only let the platforms that have not been e-commerce business began to open the port and expand the e-commerce field, but also attracted many Internet giants. While wanting to divide a piece, it promotes the rise and formation of the entire new live e-commerce ecology.
At the bottom of the air, the live broadcast of e-commerce will also become more intensified. Annex 1
Other platforms this week this week’s anchor list