The way to make money

© 123] © Chen Wenqi

Script kill, the secret room escapes, the more you do it, the more you do it, the more you do: watch the script, dressup, into the play Everything is prepared for three words – immersed in the field. But in a VR experience store, you have to do just with ahead.

VR heat, not only in the first stage, but also in the mall.

With a few years ago, the dinosaur park is different from the dinosaur park, and the roller coaster video is different. Now the online VR experience museum is quite a lot. \”Biochemical Hospital\”, \”Top Secret Archive\”, \”Ghost\”

Search for VR experience venues in Beijing, there are dozens of stores. Various games, viewing experiences Price, no equality: a half-hour VR game, the price is about 150 yuan in single, there is a price of the box with a higher price; the experience on the VR game machine is about 10 minutes 50 yuan; The large space VR experience hall also accepts the built-in project package … In addition, there are small VR experience equipment in the mall to attract passengers, and the homes are also next to the mahjong, board game, KTV. Put the VR header.

It is more worth noting that such a scientific skill is not just staying in a first-tier city, and the \”civilianization\” VR is gradually penetrating into more low-line markets.

There are some VR experience stores in Beijing

Scripts, secret rooms, etc. At the same time, the offline VR experience also attracted entrepreneurs to admission, shaking You can also brush an advertisement to the VR experience store.

A sales personnel of a line of VR experience museum have given a tempting account for \”deep ring\”: \”This store opened in county-level city, the first month sales Nearly 200,000, now there is basically 12 to 150,000 every month, the store rent is 10,000 per month. \”\” Tongzhou this shop is 150 flat, one year turnover can do two or three million, rent One month of 90,000. \”

Offline VR experience store is a new experience or change to soup? Once I died under the air, can it really make money?

For the freshness buying order

a working day afternoon, \”deep ring\” came to the immersive world and big space VR experience hall in a shopping mall near Sanlitun. In this core business district, it is slightly depressed in the mall, the second layer is almost escapped by the secret room, and the script kills the store, compared to the body spa and table tennis training stores.

The immersed world store approximately 80m2, the electronic game area and the seating area have a third, and the VR game area that is surrounded by the green curtain. This store provides decryption, horror, Xian Xia, shooting and other themes, a total of 7 games, 45 minutes of game price in 198 yuan per person, 30 minutes game is 158 yuan, 15 minutes of game price is 88 yuan. Each is a multiplayer game, usually 1-4 people to participate.

There are not many passengers in the business day. There are three shoppers in the store, no other customers, the clerk accompanying reporters play a hori medium secret room escape game. Experience, overall exceptions. Players need to bring the HTC’s vive header, and the \”backpack\” on the back is, it is a HP host, and then take the handle to join the game.

The big space game provided by the immersed world

The game main line is a clue, and the operation is open a private room to complete the prompt task. The completion of the game is very unlikely, walking, picking, discarding, laying, etc. is relatively smooth. Of course, there are some details that will make people dance, for example, because of the halo caused by high resolution, the items on the ground will overlap with the crossed wooden floor, and the host begins to heat up, and the clop pain is looking for a long time.

After the game clearance, the head is removed to the display world, and it is a bit unrealistic. The shopkeeper of the immersed world tells \”deep ring\”, general working days, can open 3 ~ 5 games every day, weekend or holiday people, can play 15 games in one day. In the afternoon of this workday afternoon, there were two scattered visits to the store, followed by a team built.

The store manager Liu Yang told \”deep ring\”, and the world brand has opened a dozen stores in Beijing. According to its official website, as of September this year, there were more than 75 contract stores in the country.

In addition to immersing the world’s main space multiplayer VR game, there is a company that provides various types of VR experience equipment and lightweight games. 1 hour of main push big space game in public comment prices of 138 yuan, small game single experience price is around 50 yuan.

The store is mainly divided into three types of China island, the store and integrated experience stores in size. In general, the Sino Medical area is small, and there will be 3,4 devices; 6,7 devices are required for 80m2; larger stores can provide large space games and lightweight games and views. Fashion experience.

The zero-bit space puts the focus of the VR experience in the viewing content. The consumption of single VR movies is around 50 yuan. According to the joint founder of the mother brand Veer, Chen Yu, the direct sales of zero room covers an area of \u200b\u200b100 ~ 200m2, will be equipped with 8 ~ 20 view seats, 4 to 8 game devices. There are nearly 100 VR movies in the film, according to the operational situation and the store specific geographic location, 20 movies on the same period are mainly pushed, including the International Film Festival award-winning VR movie, as well as the pig man, super flying man and other IP derivatives VR experience content, update frequency will be 1-2 per month. Occasionally, the exhibition, such as this yearCannes XR interactive immersed imaging show, zero space for the prize-winning content, single 2 working day fare is 99 yuan, pass 198 yuan per person.

What makes money?

Different types of brand VR experience halls are open, can entrepreneurs you can divide a cup?

Brand leads the door and practice in individual. The offline entertainment industry said that it is still a business business: the previous period, the brand will participate in the selection preparation, decoration, content planning and other links. In the later operation, we must see the operation skills of the franchisee.

Specifically, in the pre-preparation, first is site selection and decoration. The right place is the first step in success. The experience hall is selected in the business district, large commercial complex, tourist scenic spots, and passenger traffic is a key factor. The specific size and spatial structure of the store will affect the configuration of the device.

\”For example, we are relatively in Sanlitun, young people, and dare to spend money to try freshly stimulating things. And because there are many secret rooms and script killing stores, they also play a certain gathering effect between each other.

In the decoration style, the technical sense and fashion sensation of the VR experience store is the core elements of other offline entertainment stores, each brand is also homogeneous style. In these links, the brand is generally responsible for addressing, and shopping malls, decoration design, assisting in the pre-store, assisting trainers and with stores, and providing equipment and content. The later participation is mainly regular operation and maintenance and new content. Can not pass the line channels, attract more guests, and improve the return rate is the skills of franchisees.

Specific joining mode, with the music VR as an example, 50m2 store franchise fee is 98,000 yuan, the franchise fee below 50m2 is 68,000 yuan. In addition to franchise, you need to purchase a VR device to the brand. The price of the equipment is not equal, the following picture is a mainstream device: the time and space shuttle is 59,800 yuan, the 360-degree rotation chair is 59,800 yuan, the pro-team Pro is 29,800 yuan, the speed of flash is 29,800 yuan, AR sniper elite is 56,800 yuan. There is no need to purchase separately. After determining the intention of cooperation, franchisees need to pay 30,000 yuan intention, and the pre-consultation phase is not suitable for refund. Lucky provides equipment repurchase and replacement, 20% off within 3 months, 6 fold in 1 year, 3 fold in 2 years. Subsequent consumers have given a 6-yuan branch of the brand, \”4 yuan is to the upstream game company.\”

Part of the equipment provided by Lake VR

zero The number of space is joining the operation before the National Day. Unlike the direct store, the franchise store model will be presented in the form of \”zero buse\” or a single device. A standardized zero bus franchise fee (including equipment) is within 100,000 yuan; the franchise fee of single zero cabin (single viewing equipment) (includingPrepare) within 10,000 yuan (the lower the quantity). The content supply is also provided by the brand unity, and is divided into room revenue. According to Chen Yan, during the National Day, the first batch of franchisees operates in good operation, and the single-range bus is a single-day revenue reaching thousands.

One of the joined models of zero-numbered, small zero bus

is a simple calculation, open a line of VR experience hall, cost investment, franchise, decoration , Equipment, rent, manpower, marketing costs, shop transport and equipment for new, etc. The rent and manpower cost of the first-tier cities is higher, but the potential user group is even greater.

How long can I go back? According to a number of people, the small store is coming back to the big store. The sales staff of the music said that \”the big store is 8 months to a year and a half, the small shop will be able to return to this in the small shop.\”

According to Chen Wei, the zero space direct The experience of the store, the average return cycle is half a year to one year, and the \”Zero Bus\” expected to join the model will be faster. Take the individual stores in Shanghai as an example, the actual area is in more than 100 square meters, a total of about 20 equipment, one-time input costs within 300,000 yuan, single monthly cafending can reach 20 to 250,000, the off-season revenue is around 100,000 . In addition to the rent and human cost (about 30 to 40%), it can achieve 4 to 6 months recovery costs. If it is a small shop, because the input is smaller, the speed of the recovery cost may be faster.

Summary, the characteristics of experience in joining VR offline are:

can make money, but the site selection is very important, the pre-sales will be high, the sustainability mainly sees the post-run operation. According to a practitioner, the profit margin is relatively high, and more than 100,000 moonlight, the net profit should be around 40,000. The ability of franchisees is mainly operated in later operations, such as a good user experience to improve the card rate. For upstream equipment and content, the active ability is low. At present, there is no brand in the market, and there is a high permeability of users, the penetration rate is low, the growth space is large, and there is a sinking potential. Compared with the room, board game, etc., the content is low, mainly due to the overall VR technology development speed.

\”I want to enter this industry to make money, that is, 3 to 4 years, after 3 to 4 years, may face an update. You have to earn money, you can make money in the wind, Because let’s do a industry, it is in the wind. \”Lucky sales staff said.

For the sustainability of the industry, Chen Yan said, \”The content is the core, quality and better film and television content and games are in development.\” Now some stores provide piracy, inferior content is harmful to the industry. Only the boutique VR content can bring a good experience to the audience to form the spending habits of the audience to VR.

A senior VR content producer told \”deep ring\”: \”A quality ordinary secret room escape game, production time is generally 3-6 months, invested 1 millionCan be made, even faster, lower cost.Because the heads of the basic heads now have their own SDK, the game engine Unity and Unreal have a better dock, and the STEAM (Game Platform) is also relatively smooth.\”

But you must pay attention to the content quality problem.\” The previous content is primary school students, and now there are many progress, but there is still a limitation, if you want to make good production, like 3A masterpiece,The first display equipment is not movable, and the content of the content is capable.\”The above producers said.\” Some film and television practitioners who have been more embarrassed, the game studio will now be willing to try.\”

The development of the VR industry droves up and downstream business opportunities. But maybe the biggest competitor of the online experience store will be a popular consumer grade show – there is no coming yet this day.