Source: Beijing Evening News
TATA wooden door is accused of mounting the stealing reduction
\”We often spur yourself, the company is not a business, a business is not a simple thing to make money, we I hope to do some things to change the entire industry, the whole society, \”Tata Wooden Door (hereinafter referred to as: TATA) Vice President Zhang Yan once shared at once.
At first glance, the company dare to talk about this, it is going to walk in the forefront of the industry, and everything wants to be full of social responsibility before consumers. But in fact, TATA has been repeatedly complained in consumer complaints due to product quality problems, construction processes.
The safety materials whose scandal, the high-priced safety materials are not installed
\”How high is the expectation value, how big is it. Ms. Li can only sigh, tell himself the painless experience.
Recently, this publication received the complaint of Ms. Li, Ms. Li said that the TATA partly custom product measurement, the installation link is not professional, the clerk service is not enthusiastic, the cutting work is reduced, and the construction period is three times.
After July last year, after the epidemic was stable, Ms. Li decided to refurbish the old house in the triple ring. \”I am a person who is very important to life. Although the old house is not large, the decoration must not be able to make it.\” Adhering to a \”obsession\” of the quality, Ms. Li has chosen before, I feel good brand reputation. TATA, renovate your own door and boiler window.
\”The sales of the store is very unheatched, even a little love, whether it is product or price, is a question, there is no actions, and Ms. Li said that she bought it before. The TATA store found in the store, but she started from the store, she was not very satisfied. \”This thought is the problem of service attitude. It didn’t expect that the various links will be more difficult.\”
According to Ms. Li, after the initial communication, I just caught up with the brand promotion of August. So the order includes all the needs of the door and the kitchen, the bedroom, such as the security door, the door, etc.
\”Before the order, TATA sent the designer to the family’s initial measurement, after ordering, the designer once again arrived at home, confirmed that the epitaxial width of the bedroom is 80 cm. \”Ms. Li said that the most serious problem later is just in this repeated confirmation.
Ms. Li said that she knew after her ex-winding window could not be connected directly to the wall, and the shelf connected to the wall and the wall, thereby achieving the operation of the entire bay window. Sex and guarantee its security. \”The 80-cm epitaxy size determined at that time is the width of this connection frame.\” Ms. Li said.
\”Do not say that this shelf accounts for one-third of the entire bay window and is much higher than the price of the same type of other products. The most serious problem is that TATA’s construction personnel have not installed this shelf.\” Now recall Get up, Ms. Li is still afraid, if it is not a sense of feeling, this problem may not be found in a short time, and the safety hazards that may happen later do not want to think.
\”After installing, I feel that the size is not right. After the measurement, I found that the actual size of the 80 cm before the measurement was found to be about 70 cm. When the reason is asked, the forever, the headmaster is stated, and finally faces the realistic measurement number. When it was acknowledged that the connection rack did not wear. For use, there will be no other impact in the later period, which can be illegible. \”
At that time, Ms. Li did not understand the specific role of this\” not too big \”material in the forefoot, nor I know that the Doctor’s \”I have no impact\” of the part is a high price and a connection rack that is very necessary.
After the disease, he did not pay attention to the completion of the regulations
After the problem, Ms. Li asked to remove the outer window, but the person in charge in the TATA store But Ms. Li said that she needs her to bear half of the long working hours in the reinstallation process, and the work takes about a month.
Ms. Li said that the previous installation process has been more than 4 months, and the installation period of TATA and its oral promise is doubled during the 1-2 months of the order. \”The opening of the smoke on the kitchen window is open, and the TATA will be used to do a glass at the end of September, and the results are doing good in mid-November.
Today, because of the mistake of TATA installation link, Ms. Li will wait for a month. \”At that time, it was in winter. All the decoration in the family was basically completed. Differentiated diatom mud construction was only after the installation was completed, and Ms. Li agreed to bear 500 yuan in order to ensure the overall decoration progress. The cost, but the requirements are TATA to complete the construction during the commitment period.
Although Ms. Li took part of the fee, Tata did not abide by the commitment to the work period, and finally consumes more than a month to complete the overall demolition and reinstall construction of the outer roof. \”There is activity at the time, and the discount of hundreds of yuan is still in the TATA store, but the sales person in charge did not take the initiative from the beginning to the end. I said that I want to return this money, even in communication. When you take a long working, you didn’t mention this matter. \”Ms. Li said.
All link services are not in place, the sales person in charge and the designer, the perspective of the long-term scales, the degradation period, the delay period … For Ms. Li, this experience makes her thorough on Tata brand Disappointed.
This issue is in the aboveThe consumer complaint problem calls TATA-related sales staff, and the other party expresses its deny, and has been stunned.
On the black cat complaint platform, Ms. Li’s problems encountered in Tata are also illusory. Some consumers said that they have purchased multiple products in the Tata store, some of which have no staff after receiving the goods, and some products are still \”杳 noise\” after two months. When the consumer is inquiry to the store, the explanation is \”We only be responsible for pre-sale, not responsible.\”
At the same time, in the evaluation of the flagship store on TATA, several consumers reflected Its severity and extension of installation, poor product quality, company management chaos and other issues.
This article tried to contact the TATA brand, but as of the press release, did not receive a clear response.
Enterprise analysis reached 100 billion targets to solve the short board
When browsing the TATA official website, the brand will \”do better door, give more people\” slogans, put it. The first place of \”Tata Eight\”.
Indeed, in the market and most consumers’ brand awareness, TATA has a place, from a small business, it has its own unique, but like Zhang Yanyi, the vice president said that the brand has not existed Shortcuts, always want to take a quick lane, often ultimately surpass.
According to public information, the Chairman of Tata Wooden Door has proposed \”100 billion\” ideas. TATA \”I don’t want to take a quick lane\”, but now I shouted \”100 billion\” goals.
In fact, according to incomplete statistics, the current building materials industry has 4 trillion-level market share, and hundreds of billions of companies are very few. More than 100 billion. \”Break Billion\” has once become the goal of many home building materials companies that are eager and strive.
The 2007 output value has just been more than 100 million TATA ambitions. \”Air-conditioning enterprises can do 100 billion sales, we don’t dare to shout hundreds of billions.\” In Ziqi originally, if calculated according to guest bill values, the billion target is not far away.
But Tata seems to ignore the short board and pain points that the home building materials industry has been managed, systematically processed and organized in the organizational architecture. There is no fundamental change, even if it is riveting, it is difficult to achieve, let alone, today, TATA still has many problems in the product, installation, and personnel communication management, there are still many difficulties in the market, full of tigers. Substant competitors.
The sky-eyed showed that in April last year, the unqualified product summary of the \”Quality Supervision of the Quality Supervision Satchase of the Production Area of \u200b\u200bProduction\” was published in the Beijing Municipal Supervision Bureau, Beijing 闼闼 闼闼 创工The TATA wooden door produced by Trading Co., Ltd. is listed. Although TATA will stop the production of products from its own, it is still not exempt to be worried about the quality of its product. In addition, May this yearThe Changping District People’s Court held a trial of Beijing 闼闼 Tongchuang Industry and Trade Co., Ltd. as the decoration decoration contract related disputes.
Indeed, the home building materials industry exists in 100 billion companies, \”100 billion\” goals may also be realized, but all the premise, it is necessary to enter the silk, examine the problem, integritySustainable health, benign and rational development.
Dedicated report group