The Spring Festival is coming, to the photo studio, the whole family is the choice of many families. The reporter recently visited the Beijing market that many passenger traffic on the photo studio have increased significantly, and some places will even make an appointment in advance.
01 Fixed Most Beautiful Family Fu
The first photo studio appointment is hot
Located in the Beijing Baotou Street, the staff told reporters that with the end of the year, come More and more customers take pictures here, especially those who sell their families.
In the photo studio, the staff told reporters that in recent days, the family blessings and black and white colors are still the main products in the store, most of the customers are all rushing this classic nostalgic.
Beijing Dabei photo hall front door storetor Meng Qingyi: At the end of the year, the passenger flow has risen. Usually we take more than 200 copies a day, now you can take three hundred parts to 400 parts a day. It is mainly to increase the photo.
Different from the traditional studio, in a fast fashionable photo studio in Beijing Xidan, the reporter saw more young people, for them, the photo of the year is a sense of life. Pursuit.
The reporter learned that with the continuation of Christmas and New Year products, superimposed Spring Festival family blessing products online, currently take better in the photo, the single price is from three hundred to 500. The daily reception volume has also risen by about 20% year-on-year.
A fast fashion photo hall guide Wang Xinko: Many customers choose to take photos in the festival, just want to increase their own ritual, then send a friend circle. Basically, it is a full state, and the weekend is basically full.
02 full process diversification
Fast fashion photo museum promoted photographers year-old
Today, the market market is also developing, major business districts, shopping malls There are more and more fast fashion photo studios, they can provide customers with custom clothing, makeup modeling and exquisite post-repair, and are very popular with young consumer groups.
On the eve of the Spring Festival, Ms. Jiang was dispatched and filmed a full family bless. Ms. Jiang told reporters that compared to traditional studio, she chose this fast fashion photo hall, from makeup, photography, detailed to the tablets, and taking the film on the same day, the efficiency and experience is good.
A fast fashion photo pavilion, Maguar: The overall process will be faster, the time to get the photo will be shorter, if it is a document or single photo, general shooting waiting You can take photos for two or three hours. At the scene, the reporter saw that as long as the consumer is dissatisfied with the photo, the photo studio will always be adjusted, repeatedly refined until the customer is satisfied. In addition, the photo studio is still relatively short, from the story, theme planning, makeup, shape, etc.Aspect, provide a full-flow value-added service to improve product add-on.
A fast fashion photo market marketing director leaf: Meet the customer in various demand scenes, such as marketing, we will continue to build traffic IP, such as Christmas, New Year, National style, etc., which will be created every year.
Industry insiders said that this business model in the fast fashion photo studio is still innovative. In photography as the core, form an industrial ecology. For example, use the effect of the photo, recommend cosmetics; open the content of knowledge services such as photography, aesthetics education, and so on. Data show: From 2016 to 2020, the average growth rate is 29.8% in photography related new registered enterprises; 75.03% of the company has established within 5 years.
Tianyogue True Data Research Institute Advanced Analyst Chen Qiong: This kind of economic model or business model is slowly starting in the past five years. In fact, it is accompanied by the rise of the new economy, and this z The Times is more such a need for more personalization.
The Secretary-General of the Beijing Photography Industry Association is from sincere: the planning logic is different, and the consumer’s consumption frequency is different. It is relatively, which is more consumption frequency than the traditional photo studio. High.
Columns: Gu Wanquan text Editor: Dong Si Yun title Source: Visual Chinese Picture Editor: 凯
Source: Author: CCTV Finance