Waiting for a month, Zhao Peng still didn’t wait until the Bayi’s solution.
At the beginning of August, many media reported that Hangzhou Beibei Group suspected funds chain breaks, the Bayi merchants accounts arrears fails to settle, there is a large number of merchants to gather in the Babe Headquarters to ask for debts . Zhao Peng is also one of them, \”Bayi owes our 1.7 million goods.\”
According to Zhao Peng, Bayi arrears more than 1,000 suppliers’ goods. Although every week, the merchants will travel to the Bay Group headquarters, but the Babei Group still has not proposed a reasonable solution before it is discussed.
What happened to Bayou?
Public information shows that after the Bayon’s parent company Baybei Group has left Ali by the founder Zhang Lilun, founded in 2011, owned Babe.com, Bayi, Betang, Babei Province and other business platforms, Investment of well-known venting institutions such as IDG capital, high capital, today’s capital.
At the beginning of the founding, Beibei.com mainly acts in maternal and child e-commerce. With the development of social software and platform, social e-commerce has become a new favorite of capital, and the Babe.com of business bottleneck is in 2017, the \”social fission + distribution\” model, launched Bayou. The platform is managed by the platform, the owner’s trading funds and the margin of the store.
Once, Bei Shi also created 200 million yuan, valuable $ 10 US million. Beibei Group seems to have an accurate chase. In 2019, Beibei launched a brand selling platform Betang and one-stop shopping saves money platform shell.
However, social e-commerce has a dead point. Many social traders take the model of \”pull head, distribution\”, not only similar to the pyramid scheme, but also the homogeneration of each platform is also very serious. Before and after the birth of Bayou, a number of social business traders such as gathering and zebra members has also been established.
But social e-commerce has been questioned by the pre-marketing model from birth. With the increasingly strict supervision, social e-commerce has caused death tide. There is already a busy product, future market, peanut diary, homes, global catcher, global good goods, Amoy collection, etc. In February 2021, the social e-commerce peanut diary was fined 9.04 million by the Market Supervision and Administration of the Market Supervision Administration.
Capital carnival, barbaric growth, suspected pyramid scheme, fund chain break, which seems to be the fate of \”pull head\” social e-commerce.
This time, the fall is Bei Shi.
Baydian tyrannical, damaged supplier over 1000
\”I didn’t expect Bei Shi to fall so fast, 618 they just let us participate in the big promotion\”, Zhao Peng told titanium media APP, the Baybbe Group, was just rated as \”2021 Hangzhou Unicorn Enterprise\” by some institution. Therefore, although in April, May’s payment did not arrive, but they didn’t think much, they also participated in the 618 promotion. [123
But by the end of July, Zhao Peng found that Bei Shi was arrears in the payment for 3 consecutive months, and the pages in the paid departments were also disappeared.
Zhao Peng said that the Bayi promised that there would be a statement on August 6, but until August 9, there were hundreds of businesses across all over the country, and the supplier took the banner to defend the banner downstairs. Everyone only waited until the Notice of Bayi Business Adjustment.
This Bayian released the business adjustment notice, in order to better serve the sheft shop users and the merchant, it will be adjusted on August 10, 2021, and the original commercial city business will be upgraded to the shopping guide business. A third party supply chain such as Taobao. Notify the commitment, the merchant does not need to set up your goods through the Bayi. Baydons will also access more all net supply chains, providing more marketing tools and services, supporting merchants more flexible and efficient promoting their own goods. Regarding the issue of business transition, the notice means that the merchant needs to consult customer service.
In the eyes of the business, there is no substantive value, they just want to take back the payment and margin, but the Bayian and the parent company Baybbe Group did not answer the reasons for the arrears of goods. .
\”We have always hope that Zhang Lianglun will come, but wait for the vice president Zhang Longzhu\”, Wu Hao is a merchant from Guangzhou. He told titanium media App, although this Zhang Longzhu is the party secretary of Beibei Group, Vice President, also the vice president of Bayi business, but she is responsible for operating instead of shareholders.
On the few days, Zhao Peng, Wu Hao and many merchants will come to the door almost every day, requiring Zhang Lilun to meet with the merchant, and ask for payment and margin. In August 13, there were seven merchants as a representative of the damaged merchant and Zhang Lilun on the second floor of Bayou.
According to Wu Hao, in this meeting, Beibei acknowledged the company’s independent funds, and claiming the reason why the payment settlement bill whose payment bill should be made in July is the background technical issue. As for the most concerned payment and margin problem of merchants, Zhang Lianglun has not given an accurate reply.
After this meeting, Zhang Lilun did not come to participate in communication.
After exchange of multiple merchants, the titanium media app found that in addition to some relatively large merchants, most of the Bayi’s fund chain breaks are small and medium-sized businesses.
She shop arrears the payment
\”Our merchants are not clearly unclear the actual capital status of Beige\”. Qian Wenjuan began to make Bayi in 2018. She told Titanium Media App Although the bill in August has already come out, only the April of the April in the account.
On August 23, Qian Wenjuan met with dozens of merchants to the Babei Group Headquarters. Unlike Zhao Peng, which is familiar with Hangzhou, Qian Wenjuan is the Bayi merchant of Jiamusi, Heilongjiang. It was originally thought that Zhang Lilun, who came to Bayi’s office building found that in addition to filling basic information and damage, on site Workers can’tSolve other problems.
Many small and medium-sized businesmen represented by Qian Wenjuan did not expect Bei Shi to come to today. In their view, Beibei Group has been asking a star, a business meeting, advertising, and is not like lack of money.
However, for small merchants like Hui Wenjuan, even tens of thousands of arrears are also fatal. Qian Wenjuan told Titanium Media App, each time there is a merchant rights, and Bayi will promise to the solution, actually just delay time. \”They didn’t show the sincerity of solving problems.\”
According to Qian Wenjuan, a female merchant has been crying from the morning, and after crying, they have been sent to the hospital after crying. \”She is a credit supply for her business in the Bayi.\” Hui Wenjuan said that there are even many loan supplies in small and medium-sized businesses.
On September 1, Qian Wenjuan also negotiated from Zhang Longzhu with dozens of merchants and Bayou. Merchants require:
As a creditor to have the right to know the right to know about the right to intervene, the right to know the right-quality rights, and inform the merchant, inform the merchant, to the merchant to the business every Friday, inform the latest trend and audit Before September 30, the accounts that were not working with Bayou were clearly checked. I hope that the Beibei Group can negotiate if it can be paid to the supplier.
Although Zhang Longzhu expressed \”going back to discuss\” at the scene. However, as of until it was published, the Bayi and Beibei Group still failed to give reply to the merchant.
\”The head\” social power life is endless
The traditional e-commerce who was hoped by people, and now it has become a violent industry that everyone shouted. Social e-commerce What have you experienced?
Previously, due to the public flow to Taobao Tmall, Jingdong and other traditional e-commerce, the cost of traffic has risen, and it has already killed the Red Sea. Therefore, many entrepreneurs choose new channels such as Weibo, WeChat, and social platforms, with trust as the core, use social interaction, UGC and other means to sell, not only, social e-commerce platform will shop online online The socializing element is applied in it.
In fact, social e-commerce covers a wide range, including both multi-style spell-oriented social e-commerce, also contains rapid growth, fast hands, small red books and other content platform. Of course, it also includes the most controversial S2B2C mode.
The so-called S2B2C mode, simply, is the platform unified provisioning chain process, set a multi-level reward mechanism, and stimulate small b users into distributors through distribution. Using its own social relationship with private domain traffic to realize social intersection.
Objectively, for many small B merchants, this type of admission is not high, so that such social e-commerce has become a small B is entrepreneur.
However, S2B2C mode has \”pull head\” \”team pay\” \”The feet and other features are similar, and there is legal risk. In addition, such social e-commerce services, inventory, product quality and other aspects have problems, this model is also the most controversial.
Bayou wants to make money, there are two ways. First of all, consumers can have the right to obtain commissions and invite new store rewards in Bayi in the Bayou. Subsequently, there is a commission. No need to pick up the goods and shipments, where the sales store owner can receive 25% reward, self-purchase or sales of other items can be 10% ~ 40% commission.
According to the media public report, Bayi is the most The business password that makes money is hidden on the invitation code of the Bayi. According to the relevant information, the Bayian shop owner recruits a new store owner through the invitation code, and obtains 100 yuan commission, and in recruiting 20 new stores to earn 2000 yuan commission, Can be promoted to the gold medal owner.
From the invitation of the newcomer, the owner of the Bayian owner is a large part of the lady, develop offline, relying on team sales and invitation newcomers. [ 123]
This is also the \”three-level distribution\” model of Bei Shi, which means that B wants to settle in the platform, and needs to be invited by the Baydian store owner A. After the station, A can get the commission; B continues Invite the new owner, then, whether it is B selling things, or the new store owner of B is sold, A can get the corresponding commission.
In the early stages of development, the entire social business industry has also experienced Batful growth period. According to Ai Rui Consultation, China’s social business industry has reached 626.85 billion yuan in 2018, an increase of 255.8% year-on-year. In accordance with the \”2019 China Social Development Report\” issued by China Internet Association In 2019, the number of social business practitioners exceeded 4.8 million.
I didn’t expect social e-commerce platform that as the country introduced a number of laws and regulations to strengthen supervision, legal compliance operations became social power. The basic bottom line of the merchants. Since 2017, in accordance with the \”Prohibition of MLM Regulations\”, many social e-commerce have been identified as being suspected of pyramid schemes:
In May 2017, the cloud gathering micro shop Planning MLM \”MLM, was fined 9.58 million yuan by Hangzhou Binjiang Market Supervision
In 2019, Peanut Diary, due to suspected pilot illegal activities by Guangzhou Industrial and Commercial Administration, a fine of 74.56 million yuan [123
June 10, 2020, \”Zebra Member\” related companies involved in pyramid schemes were frozen 30 million yuan;
On December 10, 2020, the social e-commerce platform \”a brother\” related company Since the Zouping Municipal People’s Court of Shandong Province, the suspected pyramid scheme was frozen more than 420 million yuan.
In April 2021, the social e-commerce honey source was sentenced to 30 million yuan for 30 million yuan for the suspected pyramid scheme.
[123 ]According to the public data, 50 social business platforms were punished in 2017 to 2019. The social e-commerce platform that was punished for suspected pyramid schemes in 2020 was more than 20.
The policy level has been strive for compliance requirements, and the fight against consumption finance, the behavior of distributing tamatoes is prohibited from causing traffic, active decline, and epidemic, making social electrical companies face huge Fund pressure and policy risk.
The rise of live broadcasts is more hit to such a model, and social e-commerce, adhering to the \”pull head\” model is also abandoned by the times.
Why did she fill in
Although the lady-style social e-commerce has fallen, Beibei’s problem is more special.
From 2019, after the Bai shop, Beibei, who has just received 860 million financing, has launched a brand-selling platform Bayu, and launched an e-commerce shopping guide platform in the second half. But such a transformation has not been able to help Beibei to create a new growth engine.
In April 2020, the titanium media reported that the Beibei Group has conducted a large-area layoff in March 27th, involving the technical technology of Babe.com, Shebu, and Betang. With the product department, the number of people is nearly 500.
\”Bayou has continued to reduce the day to reduce the at least half a year, most traffic is given to Bayu, but Betang has not particularly prominent.\” A Babe’s internal person has once tied Titanium Media App revealed that the reason why Beibei Group should lay off in April 2020, with the epidemic, high-rise changes is not large, the main problem is poor performance.
Beibei Group’s financing Source: Day Element
The 860 million financing data is true, but it will have passed the size of Babe. The financing is put together with the official, but not a one-time 860 million.
When the business decline in the Bayi, the Babei Group, which is swaying, began to chase the new \”wind\”.
In March this year, Bayou held a \”Bayi × Siwei 2021 brand spring conference\”. On the same day, Zhang Lilun announced that in 2021 Baodi will be ALL IN Ximei, introduce the domestic foundry brand, bet in its own new brand. Immediately, Si Mei App was online in major app stores.
It is obvious that Beibei chooses a loneling, put the main energy on the Amy app. At present, the introduction of Beibei official website can see Beibei, Bei Shi and Ximei 3rd business, and Betang, who is already hoped in 2019, did not see trace.
\”Babe is now hope that we will continue to do Ximei.\” Qian Wenjuan told Titanium Media App, so that Bayi, the Bayi, through the APP, the news of \”Shi Mei Shop\”, mentioned the original Bei Shi merchant and the owner, \”only spend 99 yuan to buy a beautiful product\”, you can Directly upgrade to Jimei VIP, enjoy the purchase of the Giant platformBuy discount.
But Qian Wenjuan believes that the Semei model is still replacing the soup.
According to Qian Wenjuan’s understanding, the Si Mei main membership system is divided into VIP, Platinum, Diamond three membership level. Merchants spend 99 yuan can become the most basic VIP agent, while the growth value is mainly relying on shopping, or by inviting friends to purchase a super package, VIP member.
It is reported that VIP, Platinum, diamond level agents require 50, 1000, 6000 accumulated growth values.
Hui Wenjuan found that the way to gain a growth value, shopping and invitation friends are the main acquisition growth value method. However, according to the official regulations, the shopping 10 yuan accumulates 1 growth value, which has become a platinum agent to consume 10,000 yuan, and the highest level of diamond agents need to spend 60,000 yuan.
Today, Bei Shi APP has been filled with shopping guide rebate information in each platform, and transforms into the shopping guide platform. For Si Mei, many merchants have said not interested, the most important thing is to return the goods arrears.
\”I don’t believe that Beibei has no money, they invited a lot of stars for publicity.\” Qian Wenjuan said that he will insist on rights and discuss his payment.
Note: The respondent should be required, Zhao Peng, Wu Hao, Qian Wenjuan is a pseudonym
(the first titanium media app, the author | Gao Mengyang)