嘀嗒 carpool brand upgrade! On January 4, 2018, \”嗒 车\” officially changed its name \”嘀嗒 行\”, becoming a taxi, a windmill And began to enable new brand identity and VI system. So, what is the difference with the drip? Which one is better? Let’s take a look!
嗒 行 出 出 出 为The mission, from the promotion of the occupational satisfaction of the taxi driver, create a taxi platform without express train and special car, launching a policy that is free to send a single or zero commission, and create a fair and healthy for taxi drivers. Competitive environments, help taxi drivers, and continuous improvement of industry service levels, so that passengers’ taxi experience is better.
嗒 顺风 (formerly \”
Compared to the addition of additional vehicle resources to meet the express bus, the car, the car, and the windmill of the existing resource is for existing resources. Mining and utilization is a real shared economy.
The trip is the mission of \”realizing travelual sharing\”, reasonably and effectively mobilizes the existing social resources (owners, vehicles), and enhances traffic capacity without increasing road burden. At present, the 嗒 顺风 business has covered 359 cities, with more than 70 million users, 12 million owners.
Three hits \”嘀嗒\”, overall experience
1, the taxi business
Yi European believes that as a passenger who is \”嘀嗒\”, taxi business In terms, if the destination is far, it is convenient to use the \”嘀嗒\”. Since the grab mode mode is the speed, the driver must speed to grab the speed, the second is to take the distance, and the passenger is approaching, which determines the speed of the driver and the speed of the driver.
100 million European cars learned that according to many drivers, the number of drivers and passengers at this stage is relatively small, and it has not been popular in the market. If the passenger is located, if there is no driver in the close distance, there may be a case where the car is not reached. For drivers, there is no way to pick up in a few days. Taking Xu Master as an example, according to him introduced that since the four months of entering the taxi industry, \”using other platforms to pick up nearly 500 orders, and only 15 sheets are used.\”
In the actual car, if it is close to the destination, it is more convenient to play a taxi directly on the roadside. There is almost no driver in the total mileage. In this regard, Yi Ou Automobile asked the three taxi masters, and they all said that the orders of the total mileage were too powerful, more inclined to the orders of the distance.
2, the windmill business
As passengers, \”嘀嗒 行\” The outstanding feelings given by the windmill business are:There is almost no order. If the fundamental reason, Yi Ou car believes that it is not the number of users.
In fact, the first time, the first time, the taxi business is just online at the end of 2017, and it should be the foundation of sufficient windmill users. However, why did the windmill business have not yet launched a few months of taxi business operations? For personal experience, billion European believes that there are two reasons:
First, though The time to carry out earlier, and indeed accumulated certain users in the early stage, but 嗒 only focused on the windmill field, did not carry out other business types. The number of companies specializing in the network of online approved industries in the later period explosion, diversified business, competition intensified. Take a drop, the previous drip not only carries the expressway, special car, taxi and other business, but also online, the line, the driving, the bus and other product lines, the diversified travel method satisfies the different scene needs of users. When the webmaster war, the drip attracted many users through subsidies, including the users of the net approximation platform, and therefore, the user loyalty focuses on subsidies.
Second, it is the limitations of the windmill service itself. Users have certain requirements for the efficiency of travel services. The user’s mobile phone releases a windmill order. The first can only set the ride after fifteen minutes, and in 15 minutes, there will be a single-winding owner will post, which leads to multiplication The low car efficiency is low.
Third, the experience is recommended
For the development of 嗒, Yi European believes that first, the diversified business is necessary, so that the driver and passengers of different needs can be met. To do it, the user opened your home software, and I don’t want to fill the APP again. Second, the accuracy of the 嘀嗒 positioning system should be improved. For webmark traffic with navigation attributes, both supply and demand need to be positioned accurate to complete orders.
As far as the taxi business currently carried, 嘀嗒 can also open the system automatic format, real-time positioning in the driver client. Based on the accurate positioning system, how many kilometers allow the system to automatically order the limitations, can be freely set by the driver, but the driver does not have the right to set the total mileage. So, give the driver manual and automatic double choice, both improve the efficiency of the driver’s order, and the passengers in the total mileage are not about the car.
In terms of the windmill business, the 嗒 user interface can also be optimized. For example, in the windmout page, it is more intuitive, which is more intuitive, and satisfies the need for passengers who have no concepts in kilometers. It is convenient for passengers to invite the car owners to increase the single rate.
In the Today, the \”a big\” today is today, I want to grab \”a piece of meat\” from this \”old brother\”. It is not easy. In order to seize the market, the US group has already begun to be mad, large subsidies, but it is now also a continuous coupon subsidy driver and multiplication.guest.But unfortunately, the road they walk is \”old road\” that has been passed, and the price war is not a long time.Capital is not stupid, and the subsidies will always end. At that time, what should I get to retain the passengers and drivers?
1, in fact, do a taxiThe subdivision is very good. Now I am really inconvenient, carpool is more expensive than rent, we used to call express times!
2, the windmill is a real shared economy, too manyThe profitability will become.I am sitting in the DD windmill, the owner often asks if I can transfer to WeChat directly, because DD seems to have a lot of money.If you are, there is still a difference. It mainly takes a wishes of the owner, just a symbolic collection of 1 yuan.
3, I used 嘀嗒 and DD to pull the windmill a few times, I sometimes sit, I only receive 1 dollar, DD pumping can be ignored, many times I am willing directlyTransfer, bypass DD, my car is not your DD, want to pay so much money?