Nowadays, the dining has come, and the brand chain is going to depth. The increase in promotion benefits for brand awareness is also increasingly attached to the brand, and this aspect is the development of the industry, 2021 catering industry market The scale is about 5 trillion yuan, although it is affected by the new championship, the catering industry is rapidly recovering and continues to grow strongly. On the other hand, the capital market is hot, and many catering chain brands have embarked on the securities market. Volkswagen brand values \u200b\u200bhave been recognized by the market.
Daxie Triumdian Wanxian Chain is a general trend. Brand chain, product standardization, is the foundation of catering industrialization, more suitable tastes, more competitive prices to occupy advantages in the market. With the continued growth of my country’s economy, people’s consumption capacity is constantly improving. According to the National Bureau of Statistics, in the first half of 2021, the per capita consumption expenditure of the national residents was 11471 yuan, which was 17.4% over the same period of the previous year. As \” The first one of the four major consumer demands, the scale of catering consumption will become bigger and bigger. Nowadays, people do what they often do before the dishes are to open the public comment, more net red dishes, net red drinks, and net red restaurants have been sought after. In this way, a catering brand’s consumer group can achieve great expansion with the use of Internet reputation effects. Consumers in different provinces and different cities will fall in love with the same product, the same taste.
Black Niu Small Town Baked \”Bai City Thousand Store\” layout, whether in terms of staple food or dishes, the catering industry has matured Supply chain solutions, longitudinally to open all aspects, and the catering supply chains in different regions have been basically formed.
The operational efficiency of the catering brand continues to increase under the blessing of information technology, the black cattle small town grilled meat stabilized the market, the supply chain is depth A series of IT software solutions such as scan code, self-service cashier, and business analysis system, making single-store management and chain management more easily and efficient.
Black Niu Xiaowei Shandong Qingdao
Black cattle small town barbecue breaks the general principles of chain opening, first planning the provincial regional store layout, and then refine the city store cloth. Through the pattern of the regional city partner in the urban area layer segmentation, manage the dishes through the beef supply chain to analyze the overall store layout form and characteristics, and the brand is integrated into standardization in more product supplies.
This shows that the black cattle small town barbecue \”Baicheng Qiandu\” layout construction store has a large number of bases, forming a solid base plate and big rear, and this is more It is conducive to expansion to the national:
first, establish a solidland. Choosing the right area as a brand itself, and continuously performing deep farming stores, through the number and density of stores above other regions, establishing the strength advantage of the regional market, then enter the surrounding area, retreat to the big camp Not being affected by the competition;
Black Niu Xiaowei Jiangxi Cangzhou Store
Second, deep cultivating the market. As long as you want to have a chain catering brand in the scale of the black cattle small town, \”Baicheng Thousand Store\” scale, you must take the road to the bus, and the most profitable public is in the third-line and the following cities, this is precisely the black cattle small town. \” The biggest main battlefield of the city of the city;
Black Niu Small Town Shaanxi Yulin Store Third, holding key strategy highlands. The competition that the black cattle small town barbecue \”Baicheng Thousand Store\” brands should face is complicated, so it must be in key areas, key cities, key layout. Black Niu Xiaowei Guangdong Dongguan Store Grilled meat type has a wide range of acceptance, with no significant geographical difference, product has a higher cost, market sink. The black cow small town barbecue \”100 City Thousand Shops\” is not a one-powered matter, you need to gradually establish enough powerful capacity support, relying on the supply chain. Let more urban partners benefit.