On Friday, the bad review Jun was invited to participate in the fast-handed e-commerce gravitation conference held in Hangzhou. I originally touched the fish in the work day, because the place next to it is Xixi wetlands, just think about the weather is going to a circle.
But I didn’t expect that the scale of this conference is far from my expectations. The thousand people in the first floor are all people, and even the seven or eight broadcasters in the second floor are People, the fast-handed anchors from all over the country run to participate in this meeting.
As a result, because of the morning peak traffic jam, I can only stand in a bunch of people to listen to the conference, depressed.
When entering the field, the person in charge of the fast-handed e-commerce is laughing, and the data is said, a few pictures, shocking people.
2018 express e-commerce data is only less than 100 million turnover, and it has been nearly 4,000 times, reaching 38.12 billion, which is over electricity. Business giants Suning a year of data.
To tell the truth, it is estimated that many readers of the bad review, there is not much time to see the quick hand, let alone the order of the order in the quick hand, I will have such a result for the quick hand. Very shocked.
However, the shock is shocked, but with my experience in the fast hand, in the industry, the quick-selling quantity is already a consensus.
Quick E-commerce anchor \”MIMI Children’s Wear Factory\” Live Room ▼
This feeling is very wonderful, I can feel Fans are very trusting, this is different from the trust of worship a star, but really make an anchor as a friend.
If you go to observe the anchor on the faster, you will be able to feel obvious, this \”real\” feeling can bring the benefits of the anchor.
How is this type of trait let the quick-end e-commerce?
This time, I contacted and interviewed a Huaqiang North Old Iron 83 brother in the fast hand, maybe his experience allows us to get more answers.
83 brother has a brilliant day, he onceAfter driving 8 online mobile phone repair shops in the country, the days have been able to still have, and the result will pay all the money, and even sell the Kunming house is not enough. They can’t afford it.
The lonely 83 brother came to Huaqiang North to sway, and an accidental opportunity began to shoot a few small video in the fast hand.
But the 83 brother is proud is, because he is one of the oldest batches of the old-fashioned vitality in Huaqiang North live mobile phone industry, there are many short video of popular elements to create him.
Like the mouth \”亲 ZBC Hara less\” is his first spread, this is the hair of him to study in the early days of doing business, probably \”true xx Good! \”The meaning (please automatic brain tonic gay word).
In addition to oral zen, he did not find the password of the quick hand explosion, until he took the new mobile phone that he often touched in his work, repair the phone insider, The video and other videos such as life scenes are put on the Internet, and they really have attracted the interest of the old iron.
For example, the 83 Cop will take some small short film, tell the old iron screen broken, if the liquid crystal is not bad, don’t change the screen, but change the cover, spend Down from 500 to 50.
Alternatively, an Apple’s mobile phone single card slot is changed to a dual card slot. Only 20 in Huaqiang North cost, so the maintenance personnel receive you 50 is reasonable.
So, more and more fans will send their own mobile phones to 83 brother repair, which makes 83 brothers finally earned money.
But not all repairs are smooth, and there is a fan that has a fan to send a detachable mobile phone to him. The result is misunderstood to defeat the mobile phone. .
Since then, the mobile phone of 83 brothers reloading fans opens live, starting 9 o’clock every night, from the out of the box to the test to the maintenance process, all are displayed under the lens.
While this kind of \”self-witting,\” is a helpless move, it has unexpectedly win more respect and trust.
The even fans specially ran to the line to make 83 brothers, real life has become a buddy of 83 brothers, and I don’t say that I will borrow money to 83 brothers. Both buddies.
Nowadays, I will play a group when I start broadcasting live in the end of last year.Time special sells second-hand mobile phones. 83 brother’s team is responsible for making recycling mobile phone cleaning and repair, and then selling out in a reasonable price, and providing 7 days no reason to return and 1 year warranty.
Sometimes, 83 brothers can’t live live, fans will complain that \”83 is not in me don’t buy\”, the whole replacement 83 brother live broadcast is quite embarrassing.
To tell the truth, this happens is normal.
Because both maintenance, it is still recycling, selling, replacing second-hand mobile phones, this must have a special trust relationship between fans and anchors to play.
Fast hand can run wild in the field of e-commerce, inseparable from thousands of people who can condense fans with 83 brothers, and their \”private domain flow\”.
For neoe, \”private domain traffic\” This new word is not fresh, and the most exciting thing that it is reflected is exactly.
Give everyone a chestnut, in other short video platforms, people are easy to browse to different content, and they will be scratched.
In the fast hand, you can only see the related interaction of the video.
So the mechanism of the quick hand is easier to allow the fan to concentrate on the content and interaction of the anchor, and the filaments are more viscous to the anchor, which is \”private domain flow\”. .
Many other platforms, how many things selling, more depends on the algorithm recommendation. The exposure is big, there is a greater traffic, and the things sold during live broadcast are more sold.
This logic is like operating a traditional storefront to earn a lot of traffic.
But in the fast hand, how many things can be sold, traffic only accounts for a part, but more dependent on the link between the anchor and the fans.
I know that there are many small anchors, only more than ten thousand powder, live broadcast may only have a few hundred views.
[123 ] But this is the real watch, often make the anchor for a few million water, this is also the power of \”private flow\”, I also want to go to the quick hand to do live. . .
Because these fans are an an anode through short video and live broadcast, fans recognize the value of this person and an an an anchor will only look at the mobile phone every night. Live broadcast, continuous and anchor interaction.
Many anchors say that they are selling at the fast-handed platform, and the most different places in other places is \”having temperatures, have feelings.\”
The old iron iron encounters the aesthetic anchor, it will send a variety of gifts to the anchor, but the gift is not guaranteed. . .
Fans give to the fast-handed e-commerce anchor \”Shenfang\” specialties ▼
Although the gift is small, it is friendship.
But in turn, if the anchor has always maintained a trust relationship between fans, the sense of accomplishment and interests of fans can bring to the anchor.
This is why the speed of fast-selling e-commerce is so fast.
At the gravitational conference, the anchors of the fast hand and the e-commerce have always emphasized the \”content + private domain\” thinking. In fact, translation is \”Interesting + Trust\”.
\”Interesting\” can guarantee fans activity, \”trust\” can ensure the viscosity of the fan.
If there is no trust, the sale is commended.
Laughter acts at the meeting, \”Don’t deceive old iron\” ▼
20 years ago, customer trust is The goods have passed the quality inspection and certification of the country. It is genuine;
Later, in the era, trust is the five-star praise of the customer to the store, the quality of goods is good;
Everyone is not a business relationship, but a mutually beneficial relationship, this may be the ultimate pursuit of fast-handed e-commerce.