The current business is really not good. I used to do business. Many of the market gaps. Basically, as long as you sell, someone is buying, there is this demand point. Now you go to sell, many people are selling this kind of goods like you, you don’t have a profit, there is no information space. Everyone has a very transparent purchase channel. It used to be sold to ten people, and now ten people are sold to a person.
 Case Background
Today, the case owner introduced, is a boss of a dessert store. The owner of the boss is a 97-year-old girl, only 24 years old this year. General college students, you should go to the company to internship at the quarter, after graduating from college, officially walk into the workplace, becoming a \”social person.\” However, the boss is an exception. When she is going to internship, she will start her own business in the entrepreneurial world of the school. I opened a dessert shop in the entrepreneurial world. Business is still in full swing.
Everyone see is here to think that Zhang Boss has embarked on the peak of life? In fact, there is no, the boss can’t stay in the entrepreneurial world in a lifetime, so last year, I moved out, I ran to the business district, and I plan to continue my dessert career. However, outside the store outside and the school is really two things. Zhang Boss’s business has not only continued to be brilliant, but the turnover is thousands of feet.
This gives a very big blow for the boss. In order to save the loss, Zhang Boss thought many ways, and I also hired a lot of people to send a flyer on the street, what kind of friend is marketing, I have done a lot, but I still can’t get up. The most frequent customers in the store come to take care of my business, I know that if I continue, my dessert career can only be closed. It may be that after being forced to a certain level, it will instead instead. After the boss was forced to \”Jedi\”, he really figured out two programs. After the launch, he not only won a large number of members, but also made himself into 820,000, so that the old classmates were red.
Zhang Boss’s plan is very simple, two points:
I, milk tea is free to drink
Zhang boss puts forward, as long as the customer forwards a circle of friends, and free to register to become a member, you can get 48 cups of milk tea worth 12 dollars.
twoThe birthday cake is free to send
Zhang Boss also tells customers that after they become a member, in addition to getting free milk tea, you can also get 3 birthday cakes worth 299 dollars. The cake is in the store. When the customer has a demand, you can come to the store in advance.
The activity is such two, and the boss is to rely on these two activities to enter the year 820,000. You can guess from the middle, how did Zhang Boss did?
Of course, the activity case here is just a few ways. There are more details of my columns about physical stores and \”set\”. If you are interested, you can click to watch.
 Profit analysis
Zhang Boss launched the activities, whether it is a drink for free, a birthday cake free, there is a prerequisite, that is It is necessary to be a member of a dessert shop. So how do you become a member? As long as the customer forwards a circle, you can go to the dessert shop for free registration members.
After the customer registers a member, Zhang Boss will send customers 48 cups of milk tea. This milk tea is not to say when you can drink, but only at Member Day, that is, on Saturday, customers can drink a cup of milk tea for 12 yuan for free.
Everyone thinks, on Saturday is a day, for women who like to eat sweets, drinking milk tea, is it a good day to go shopping with a good sister on Saturday? At this time, the customer did have a free milk tea, but the good sister didn’t. At this time, there is an extra money to drink milk tea at this time. And where is the customer drink milk tea in the store, is it in the same way? These are the profits of Zhang Boss.
Say the second point: birthday cake free delivery. Zhang Boss puts forward a recharge claim, if the member customers choose to recharge 299 dollars in the store, in addition to getting 299 dollars spending, waiting for the customer birthday, I will also give a birthday cake worth 299 yuan.
If the customer recharges 499 dollars in the store, then customers can get two birthday cakes worth 299 yuan for free, one is sent when the customer birthday is sent, and when is the time, Look at the needs of customers. Moreover, customers can get 499 yuan consumption quota.
If the customer recharges 699 yuan in the store, you can get a birthday cake worth 299 yuan for free, and there are 699 yuan consumption quota.
Since the dessert in the boss is delicious and beautiful, many customers feel very satisfied after they try, and the boss has also launched such a promotional event. You talk about the customer. Willing to refuse?
So, or the \”thinking to go out\”. whenYou can see what the idea of others in the column can be seen when you can’t find a way.Others’ experience is your successful ladder.
Just like this boss, launch \”cake free delivery\”, not only lost money, but in turn to 820,000.