First identify a question: Do you have business thinking? What angle do you use to see the daily self-media content?
Non-commercial does not make money
no business, no profit, non-social, social essence is: business and industry, business is transaction, interests, short-term interests, exchange, industry is continuously making money , Continuous benefits, the source is constantly moving.
If you can understand this most basic logic, then you can fully understand it. Sun Honghe uses the truth and case to show you the truth of the media to make money:
1. What is the essence of traffic thinking? Data statistics will have 86% of the groups suitable for this road!
The vast majority of people’s first reaction is: the amount of play is low, how much fans? Then do you know what is the business logic behind the media’s playback?
Since the media divided into: flow type self-media, business model self-media, with flow type self-media specifically refer to the human inferior demand, such as vulgar, entertainment, eat, drink, voyeur, violence, curiosity, Poor, mobilize emotions, small three topics, gender topics, social hotters, etc. This kind of content is high, why? This is the commercial logic of the media, which is large, which is much stock.
1. What make money from the traffic type from the media?
Playback benefits, distribution of advertising, live broadcast.
2, what is the key to the success of the flow type from the media?
The highest heat, the highest heat is to dare not to face, insist on the face, do not think as a profession, everything is core. Adhere to the core, stick to the principle of nothing, insist on mobilizing fan emotions. You can success since you have a three points.
The text is unable to show this scene and artistic conception. If you think about it yourself, think about it, do you think that the single woman is not the end of the segment is so hot? Why don’t you? Because you don’t dare to face, you are afraid that your family and friends have seen your jokes. I don’t want to face this as a profession, and 80% of people can’t do it. Therefore, you said that your play is low, it is normal.
About the specific operation of the flow-type self-media can pay attention to Sun Hongne’s short video, today’s topic is here, the specific thing is learned by each person yourself:
Second, commercial self-media: No matter what you admit that it doesn’t admit it, the vast majority of real earned money is commercial self-media.
1, what is a commercial self-media person:
The most direct is e-commerce, selling, live shopping, content payment is also commercial, selling training, selling columns, corporate team brand publicity is also, there is also a kind of relative concealment, such as get a good reputation through work Is it not a commercial self-media? Of course, because there is a good reputation, there is influential, it is commercial value. This is actually the main crowd of socializing business, what is social? It is the relationship, building a good social relationship, is related to business behavior.
2, how do trade self-cultivation people make money?
Research on the results of all commercial overall operations. If you are a commercial self-media, you must stand in a business overall angle to think about making money and doing things.
This part is too large, and it can be seen that Sun Honghe’s textbook. The thousands of short video speaking more than my short video is the interpretation and extension of the knowledge of teaching materials. It is worthy of you. Commercial self-media personnel learning. The specific directory and presentation can see my home page custom menu is introduced or private letter Sun Honghe. I have a short video that I speak every day is the issue of students in learning textbooks.
There is a problem asking Sun Honghe
Next is the focus:
1, your play is so low?
First you have to determine: Your self-media content is the traffic content or a commercial content? For example, you are three farmers, education, culture, history, finance, education, some methods of teaching others, inspiration of fans thinking, these are commercial self-media, even if you don’t charge, it is also commercial, then this type of content playback It’s normal to get low, this is normal. If you are a flow-type content, your playback is very small, that is, there is a problem.
2, why is the flow type content playback? What?
If there is no traffic type content and this huge group, from the media is island, all the early players are much more happy, no gout look, blow pull, how to live for lively? If you don’t lively, you will have business and business people to enter, it is because of these traffic, we came to the media to sell things, do business, right? Therefore, the flow type must be high, which is the truth of the commercial logic of the media, the theory of circle. 3, my self-media broadcast is low, what should I do?
Why Sun Hongchao talked about so many short video works, can you think about your head? Large truth and nonsense, I don’t want to repeat it. I will see short video works and dynamics, ask a question:
Gene store a few people a day? How much is the rent? For those who have paid so little, there are still many people to go to the entity? You do it from the media’s playback, have you have more guests from your physical store? Do you have a cost?
This is commercial thinking, since you are clearly commercial self-media, do you understand the essence of your business? Is it a source of passenger? Do you rely on playback?? For a flow-type self-media, one million fans may also break more, and a lot of three million fans do tens of millions of fans have been made? Are you awkward? You have to have business thinking. understand?
4, my play is low, definitely suppressed by the platform?
Do you think who you are, still suppress you? If the illegal is directly sealed, is it necessary to wear a small shoe? Many people do not master the business logic and the law behind the media. If you understand the traffic type and commercial type, you can check your content, you review it, and it is the keyword heat, the crowd points, theme, Waiting for a comprehensive reason. If you don’t systematically master, you can’t understand your current situation. I don’t know if you don’t know, maybe you are just a good time, but you think you are bad.
The article is too long, no one, this year is very close, so I wrote this, Sun Honghe is not the porter of the content, you can understand it is My own skills, I don’t understand it is also my own business. I am just worthy of the lighter, play a fire, take a fire, give you some valuable thinking, if you don’t have any head, then I don’t have any relation. This is also a mentality of value-type self-media, don’t let the outside world affect the principle of doing things, focus on doing things you should do, you will succeed.
The following is a directory of the textbook: Sun Honghe’s daily short video and dynamic content are the knowledge of the textbook. Many short video works are asking me if there is a problem in the learning process, then I Put the answer to short video, this kind of learning communication is very successful, I can become a good friend with all people.
Don’t fantasize anyone, do not rely on anyone can change you, you have to start from the heart Recognize your strategic direction, do your own business, systematically think about our own half-life. Come on, I am willing to add flowers on your brocade. I can’t change anyone, but if you want to change yourself, I can help you share some experience, so you will take some pain and less detours.