Monday, Monday, January 10, recently created history, and became Apple, the first market value of the United States, said today that it pays $ 60 billion to the developer in 2021, Since 2008, the App Store app store has paid $ 260 billion to the developer. This figure means that Apple is still growing rapidly from the APP Store app store.
In contramed, Apple said in 2019 that since 2008, the company has paid $ 155 billion to the developer; at the end of 2020, the company said that it has already paid since 2008. $ 200 billion, that is, its increased $ 45 billion in 2020.
Apple disclosed the above data in a statement, which is designed to show the development momentum of its service business, and this is an important signal for investors and analysts, but they not only want to see it. The company also makes money through sales hardware, and hopes to see by making money by selling services and applications (such as application downloads).
It is reported that Apple pays to developers accounted for 70% to 85% from the total revenue from the App Store app store, and the app store is 15% for sales through the application of digital purchases. To 30%, it is \”Apple Tax\”.
Previously, by assuming that Apple pays 30% of the total sales of the developers, the total revenue of the App Store app store can be roughly estimated. However, in the past year, Apple has changed its commission structure many times in order to cope with regulatory agencies and legal challenges.
Wall Street Here, the previous article mentioned earlier, the last day of 2021, the Indian Competition Commission ordered the investigation of Apple in the country’s business behavior, initially identified the Apple’s APP market entry threshold and other actions violated Indian antitrust law. Earlier, South Korea approved a measures to provide apple and Google to earn commissions by forced developers using their proprietary payment systems.
The apple of the commission structure has been made, and the \”Small Enterprise Plan\” Small Business Program has been launched in 2021, the annual revenue is less than 1 million US dollars. By 15%. It is estimated that up to 98% of the App Store developers belong to this, but it only accounts for a small part of the total sales.
In addition, Apple has also launched a plan for news applications, and the content is if they provide content to \”Apple News\” Apple News in August, then the proportion of drawing costs will be reduced to 15 %. For all developers, Apple will only add 15% in the second year of subscriptions, notIt is 30%.
According to CNBC analysis, if Apple’s commission proportion is 30%, then the company comes from the APP Store app store in 2021, the total sales can be up to 85.71 billion US dollars; rather if the commission is unifiedIt is 15%, then the total sales is only 70.58 billion US dollars.Similar analysis showed that if calculated at 30% commission rate, the App Store app store has more than $ 64 billion in 2020.
Apple also said on Monday that the company has a total of 745 million paid subscription users, including subscription users of the company’s own services, including any clients for app Store subscription applications..In contrast, this figure was 700 million last summer.
As of Monday, US stocks closed, Apple rose 0.01%, under the market rate hike, and the US debt interest rate climbed, the apple fell 5.4% since the opening, the NASdaq index fell 6.59%.
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