Many entrepreneurs will puzzle why others make money when they encounter their business? And I don’t do my best, in fact, as a boss, I want to do my business, I must grasp people. Only grabbing people can find customers’ needs. And from the customer’s needs, create a marketing mode.
Now doing the operating costs of physical stores are getting higher and higher, from storefront rental to market activities, artificial, etc. However, despite this, some people still do the winds of the entity industry. How did they do? The secret is that they know how to market planning and know how to make money.
Today, Xiaobian shared a case of a marriage. How did he make money with a free strategy. This is the previous in Hunan Changsha, there is a boss of the South. Investment investment in a marine pavilion. When the start, the business is still very good, the pricing is 80 yuan per person, and it is not good, there is no passenger flow, directly announced.
The result was taken by a Guangzhou people, and in a week, ultra-high people have realized the traffic, and the month is torquered. He has 12-character slogans with TV stations, and the month is 1 million! So what is he doing?
The first time, the South Boss, open the ocean hall is 80 yuan per person, now changed the Guangzhou boss, the boss surveyed the surrounding environment, \”free\”. \” The ocean hall is directly free, but it is only for children.
Second: TV station
passes an accurate positioning with local TV stations, investment advertisements, and in response to children’s channel, has used very simple 12-character slogans: \”Children to the Aquarium, visit all free \”, In such a event, one week, this ocean hall is full.
\”What do he make money? Through the free of the child, it will attract a lot of people, because the parents have children, the children go in (the children are between the ages of 5-8), can parents do not pay? Who is willing to let your child go alone? Therefore, I have a 12-word advertising language through the TV station, let this ocean hall turn into the profit, the month is 1 million!
Free is not true free, but to better charge, through free fixed customer group, realize the charges of relevance, such as we go to the bar, is the girl is free? Also attract men to entertain and drive consumption, produce profits, if you have anything to take it directly in your industry?
Today’s share is over, there is any problem, you can leave a message in the following comment. Of course, there are many ways and strategies in physical store marketing. If you want to get more marketing solutions, you can pay attention to me @geid store planning Raiders to provide a variety of free business activities, plan for your business, divided into minutes You bring traffic.