Source: Chengdu Business Daily
260 yuan sitting up to 5,000 yuan to move after harassing female customers …
\”Moving chaos\” behind Business?
Recently, the \”high-priced moving household fees\” incidents on 1,200 yuan rose to 18,000 yuan remain continuously fermented.
However, the reporter found that the chaos of the \”moving market\” is more than this: the original business is good moving price, I didn’t expect to rise from 260 yuan to 5,000 yuan; after moving, WeChat harassing female customers; even The moving staff who were dissatisfied with complaints \”\” 踹 a foot \”…
Reporter noted that behind the moving terminal, most of the user is the selected search engine, the\” typing \”company And how to make a mobile company’s website promotion, and has formed a complete industrial chain. On November 27, the well-known financial expert, Shanghai Zhongcheng Warehousing Chairman Jiancheng said to reporter, at present, online drainage channels hide upline marketing, and perseccess to move their business online, leading to marketing costs Come on, this also blesses the chaos of the moving terminal market.
chaos: Sitting on the way to take the price to harass female customers
Recently, many users said to reporters that they have encountered the starting price in the moving process, afterwards, harassment.
The previous media reported that when Li Mou was moving, it was originally talked to the price of 260 yuan, but the starting price was taken from the ground to be 5,000 yuan during the moving process.
According to the interview of CCTV, Li has contacted the \”ant moving\” company from the Internet to move, agreed to 260 yuan moving fee. However, in the process of moving, the moving personnel have a moving fee of 5,000 yuan, and said \”260 yuan is just a fare\”, Li has chosen alarm.
After the police investigation, it was found that Li Mou moved is not a staff member of the ant moving, but is pretending. At the same time, the police also found that in another moving dispute, it is also a high-priced moving fee.
In addition to being extorted, some people harassed because of moving.
Netizen \”No Rice\” on Xiamen City, \”no rice\” tells reporters, and I met a moving person when I moved at \”fast dog app\”, \”I moved from Xiamen’s Jimei District to the lake. District, because there is a staircase, I added a tip of 50 yuan. \”According to the\” no rice \”memories, the moving personnel continued to be in WeChat,\” Are you married? \”\” Is a boyfriend? \”\” Is it video with you? \”\” A person is lonely and bored \”and other languages \u200b\u200bharass her.
\”No Rice\” told reporters that she wanted to delete the moving personnel and thought of the alarm, but worried that it was looking for the door, and the consequences were unimaginable.
According to netizen \”Oyabaka\”, I tell the reporter.I have had a few tens of steps because of the handling place, first started the price, and then rejected to carry. Netizen \”Little Popsicle\” also said that after moving a double fee, he was \”踹 一\” because of the complaint of the moving person.
Investment Decision Flow
The business behind the \”typing\”
Reporter found that users generally search through the network Contact the moving company of \”typing\” in the webpage.
How do these companies appearing in the search engine home page?
The reporter found that how to appear on the homepage of the website, there is already a complete industrial chain. The reporter searched for \”Baidu Bidding\” on QQ after searching for \”Baidu Bidding\” function, and there were multiple related groups. Subsequently, the reporter consulted a staff member with the identity of the moving company boss, who claimed to be a Baidu bidding staff.
The staff said that as long as it pays 5,000 yuan, they will pass the technology of the technical department, let the company’s name appear on the Baidu home page.
The staff disclosed that the payment of the money will be deducted with the increase of the promotion data, which will attract exposure, click quantity, and intention to customer. \”For example, you vote for 2,000 yuan, it may attract more than 20 intentions customers. If the data is running fast, sometimes you spend 1,000 yuan can also attract more than 20 intentions customers.\” At the same time, the staff also guaranteed, as long as the investment A certain amount will appear on the home page. \”But will not appear on the home page every day. According to it, he just did it for more than a month, and the usual work is to find relevant customers to put advertisements in Baidu. \”The commission of each single is about 7% to 10%. Basically, you can get about 7,000 yuan per month.\”
Ph.D., a well-known financial expert, Shanghai Zhongcheng Warehousing Chairman, said that the current, Baidu, shake and other limited online drainage channels account for online marketing, forced moving companies to choose the bidding rankings and information flow model to promote their own business, leading to high marketing costs.
In his opinion, this is also one of the causes of frequent occurrence of chaos in offline terminal market. \”Through our calculations, the actual marketing costs of transaction customers are hundreds of dollars to thousands of yuan. In order to increase the conversion rate of consulting phones, many companies have adopted the strategy of ‘low-cost transactions, on-site price increases, which is common in the industry. Existing problems. \”
Hu You just said that with the rise of mobile Internet, the moving business has also been transferred to the line, and the moving company is also facing transformation and upgrading.
The relevant functional department needs to strengthen the supervision of the industry
The reporter learned in the investigation that China’s moving market is only more than 30 years.Development history, there is currently no specific industry operation standard, the entry threshold is relatively low, and the whole industry needs to be specified.
Hu Yougang, who entered the moving industry in 1992, said that the moving industry is currently engaged in thresholds, user safety, fees, and other dimensions, there is no unified standard. \”Each moving company is measured with his own standards. This makes it possible to enter the threshold. The industry is not good.\”
According to the way, only from Chengdu’s moving market, it is expected to have 70 to more than 80 Home moving companies, employees are expected to be around 3,000 to 5,000 people, and they are expected to have 400 to more than 500 vehicles. The more large companies include ant logistics, and their charging standards are mainly calculated by car and distance. \”In Chengdu, the 4.2 meters long car is generally 300 to 400 yuan, free in Chengdu three ring roads, the three-way exterior starting price is 400 yuan and add 10 yuan / km.\” Hu You just said that if the furniture should be disassembled , There will be disassembly costs, etc.
Zhou Jian is analyzed, and the alliance model of moving industry is difficult to distinguish between true and false. He took the public to move, and the company hangs a lot of alliance companies. \”Because many moving companies have not got the corresponding qualifications, in order to enter this industry, they have to buy cars, hire themselves, but the car must hang in the public, to work in the name of the Volkswagen.\” In Zhou Jiancheng, These joined companies will temporarily increase the cost in order to reduce costs.
In addition, Zhou Jian is called that the moving company has some additional implicit costs. Taking Shanghai as an example, there is only a \”Shanghai BH\” truck to travel in Shanghai, and other licenses have a variety of passages. Get a passable license plate number, pass, etc., and the online promotion fee is added, and finally it is reflected in the price of the end user.
Zhou Jian recommends that the relevant functional department needs to strengthen supervision of the industry, and adjust some unreasonable system, give the company legal status, mitigate the business cost of enterprises, so that it can promote a batch of corporate growth, Let the illegal violations disappear from the market, thereby enabling the ecological benign development of the entire industry.
Hu You also said that the relevant departments will wish to publish industry operation standards as soon as possible. In addition, Hu You also called on major businesses to start from themselves, improve service quality, and maintain industry image. (Reporter Li Wei Ming Li Chen)
Editor: Wu Yingling