On December 18, the 2018 Chinese Internet Economic Forum, jointly hosted by the China Academy of Sciences, \”Internet Week\” and the Informatization Research Center of the Chinese Academy of Social Sciences, held in Beijing. Haier Shun won the \”Most Influential Community Ecological Brand\” award in 2018 with its innovative social interaction model and powerful platform. This forum uses \”conscience, dignity! Discover new economic driving force\”, from innovative Internet, intelligent finance, digital marketing and digital transition, the development process, current situation trend and future countermeasures.
Continuous innovation release community economic driving force
From 2014, the concept of \”new economy\” roots in China. With the rapid development of new energy, big data, cloud computing, and artificial intelligence, the development of \”new economy\” and other \”new economic\” and other \”new economic\” forms are increasingly matured. Focus on the field of community economics, and travel to Haier official community interactive platform, based on Haier’s strong brand strength and community interaction, through the in-depth exploration of the community, the excavation and grasp of user needs, circle culture Guided and operate, the potential of the community economic platform is fully released, and the achievements of the community have been tired.
Specifically, in May this year, the world’s first large-scale community interactive competitive event is launched in May this year, collect and meet the user in the clothes, food, live, and entertainment through the community. The pain points and demand in the field use a new community interactive gameplay, accumulating more than 28 million users interact, producing a good life solution over 150,000, built two consecutive days to break the Genis World Record, and create a precedent in the industry. Since then, the first industry community standard is released – the \”Competition of the Communities Economic Platform\”, filling the standard blank of the operation mode of the community economy industry. Since October, I will take the lead in setting up Haier Shun Business School, focus on cultivating industrial transformation services, scientific and technological innovation, and community marketing talents, empower 1.5 million + micro shop main transform thinking, optimize interactive experience, and borrow social Realize personal value, becoming the first corporate university in China as a research topic, providing high-quality reference for the community industry.
Positioning a beautiful user experience iterative upgrade
While continuously subverting the community interaction mode, while interacting with interaction with interaction, it is coming to the \”people-oriented\” corporate culture, building a Home, serving a home \”, adhere to the\” high quality consumption \”centering by user demand. Continue to build an open-shared social ecological platform, go shopping in parallel Seven industries and home, home improvement, department store, gourmes, mother and baby, a personal care, etc., providing users with the full coverage Interactive shopping experience. At the same time, through the self-use money, share the money-making platform mechanism, provide users with 0 cost business, and become the participant from a single purchase as a continuous interaction, and the user is implemented.At the same time as personal value, build a multi-party ecology.
In addition, the platform strategy runs through the platform strategy from the acquisition requirements to the full process to meet the demand, on the September this year, \”demand treasure\” cloud system, through the deep user interaction to capture users Personalized small data, front-end integrate user needs and continuously output. The rear end integrates high-quality resources to build a \”home ecological alliance\”, realize the interaction, program creative, product development, product incubation landing to the service iteration, the one-stop customization, so that users become the leader of the production. On this basis, a successful transfer of users demand into a custom product, and the user \”customized\” crackdown in the cracked red wine, crack the kitchen cleaning pain points, the portable insulation cup and other interactive custom representative products It has become a platform explosion, and the customized net red paper paper specially reported by CCTV is a record of 160,000 boxes of 5 minutes during the Double 11.
2018 is China’s reform and opening up for 40 years, and it is also the Chinese Internet for 20 years. The global economy has been in the process of fully turning to the Internet of Things from the Internet, and the old rules are broken and rewritten. Under the change, it will take the first community interactive platform in the Internet of Things, will continue to force the community’s economic business model, and build a multi-party community ecology, accelerate community economic innovation upgrades and achievements. , Realize the leading edge trend of the community industry.