Each reporter: Yushu Zhu Wanping every internship reporter: Fan Wei every editor: Chen Junjie
Zeng Yunnan \”Tea\”, 55-year-old Yunnan Dayi Tea Group ( Hereinafter referred to as the Chairman Wu Yuanzhi suddenly died.
In the early morning of December 21, the official WeChat of Dayi tea issued a news. Wu Yuanzhi died during the Canadian residence, and the rescued was invalid. At present, the Dagui Group has set up a special committee, which is fully responsible for the company’s operation management, the company’s production, operation, and decision-making work is normal, stable.
From a financial industry to Yunnan \”Tea\”, the outside world has a huge dispute to Wu Yuanzhi. Supporters believe that Wu Yuanzhi leads the successful rise of the Group, built a lead tea enterprise in Yunnan, driving the development of the local Pu’er tea industry and the local economy. The critics believe that Wu Yuanzhi has created the \”financial tea\” model, which will fry the tea to the high price. This kind of consumer goods in the tea have become a strong \”luxury goods\” in the financial attribute, and the daily tea futures frequently exploded.
Today, with the death of Wu Yuan, the \”financial tea\” model created by his hand can be maintained, and its created is known as the future of Pu’er Tea \”The First\”, which will go to the future. Is it?
Yunnan \”Tea\” Wu Yuan’s death
In fact, before the official official official, on December 20th, there is a died of Wu Yuan’s death in various major Pu’er tea groups.
\”The most beginning, the dealer is also 懵, they are also verified to the group.\” Danyi Group, before the employee Li Jing (pseudonym) told the Daily Economic News reporter.
Today, as the news is spread, the sad mood is filled in the Great Group. At present, the Yiyue Association and the official website have been changed to black and white. On the afternoon of the 20th, the employees of the Dawaiyi Group have sent a text in a circle of friends.
\”The impact is also a bit big, but the layout has already been released.\” Li Jing said that Wu Yuan’s hand founded the Great Group, and his death will naturally have an impact on the company.
Wu Yuanzhi’s last microblogging released on December 17: \”Sino-Japanese Tea Tao, the same point, flowers to open two branches, each wonderful!\”
In fact, Wu Yuan is halfway Tea’s fingertips.
The university period, Wu Yuan’s main truth is the aircraft design, and then went to Ottawa University, Canada, and learned business management. After graduation, Wu Yuanzhi is working in financial related work, and worked in Hainan Provincial Government, Hainan Securities Trading Center, Hainan Qingzhu Industrial Co., Ltd., Hong Kong Hisense Investment Co., Ltd.. In 2003, Wu Yuanzhi became a director of Bao Wen Technology.
Financial related work experience may have inspired Wu Yuan’s first \”financial tea\” in the future.
In 2004, Da Yi tea predecessor Yunnan 勐海 Tea factory implemented private systemReform, Wu Yuanzhi, led the team at this time, the acquisition of Yunnan Yuhai Tea Factory, opened a new chapter of Dayi Tea, and opened a new chapter in the Chinese tea market.
In front of Wu Yuan’s entrance, the Haihai Tea Factory is already a tea plant with a long history. In 1938, Fan Hao, graduated from the University of Paris, France, led more than 90 tea technicians from all over the country to Tsinghua (old as a Buddha) to build tea plant. Two years later, the tea plant was built. After 1976, the products of \”7542\”, \”7572\” in the Fuhai Tea Factory became the model and standard of Pu’er’s cooked tea.
In the palm of \”Wu Yuanzhi,\” Wu Yuan, who is good at marketing, the great tea has opened a visibility. Later, Dayi Tea also played hunger marketing, with high-profile publicity packaging and limited distribution to create \”word tea\” Series, attracting \”fried tea\” speculation.
Daily tea is located in the sales store in Chengdu, and the reporter Zhu Wanping’s photo
\”Financial Tea\” model is controversial
And for Wu Yuanzhi, external evaluation It is quite controversial that the biggest controversy left will be a \”financial tea\” model to be created.
In Wu Yuan’s appearance, tea and non-consumer goods, but a \”luxury\”. He has expressed in public cases, \”tea, since ancient times is a ‘luxury\”, to create a luxury goods in China. \”
Under Wu Yuan’s promotion, Dayi Group continues to strengthen Pu’er tea collection attributes and financial products. Even the \”futures trading\” model of the tea market is launched, which is the so-called \”financial tea\” model to boost the hype of the tea.
For example, the year of the year, the \”Xuanyuan\” tea in 2017, its ex-factory price is 30,000 yuan / piece, the highest peak \”Xuanyuan\” this year has even rose to 2 million yuan / piece Result. \”Daily Economic News\” reporter interviewed many people who were familiar with Pu’er, it was learned that the popularity of the Pu’er of Dayi tea was earlier, the market recognition is high, which is the competitive advantage of the tea itself. Based on this advantage, the Tibetans also prefer the great Pu’er, which has market value and collection value.
In June this year, the Dayi Group announced that the new tea \”2021 warehouse\” is listed, the official distribution price is 70,000 yuan, the retail guide price is 21,800 yuan / piece. On the last day of the goods, the price of \”Cang Shu No.\” has soared, from 70,000 ex-factory prices have risen by 200,000.
The price of mad rises is less in stock, once in Guangzhou Fangcun, the tea merchant blocked door, grabbed tea and other limb conflicts, and triggered an interventional investigation.
In July, the broker of many Fangcun tea trading platform told the \”Daily Economic News\” reporter, Yunnan Daily \”Cozen\” distribution volume is 6000, but actual circulation The number of \”secondary markets\” is less than 1000. Like the new tea, Xuanyuan, this type of new tea, sufficiently scarce, with great franchise storeThe scale is standard, and the distribution ratio of each store is different.
\”Usually the distribution of the store is more than the small shop.\” At that time, a front employee who had been left from the Taiyi tea was revealed. In fact, it has become a higher threshold for the Baiyi franchise store. According to its understanding, it is now joined that there must be thousands of funds.
Da Yi Tea is located in a place in Chengdu, the product of the sales store per reporter, Zhu Wanping, photographed
Dayi tea prices have recently fallen
At present, Wu Yuanzhi The problem caused by the \”Financial Tea\” mode is not that \”fried tea\” is as simple as the \”fried tea\” on the surface.
On December 21, Chengdu Thai and Thai Law Firm Lawyer Yu Ming (pseudonym) told reporters a case.
Not long ago, Yu Ming received a friend’s consultation, and his friend joined the store of Dawei tea. At the time of joining, Dabai Tea has promised that if you did not sell the product in two or three years, the company will recover the product and store, and pay the corresponding interest in accordance with certain interest rates.
However, when this joined business map retired, it was rejected by the company. In this regard, Yu Ming’s lawyer analyzed that there is a certain risk in the business model of Dayi tea. In his opinion, Dabai Tea did not treat tea as a consumer product, but a financial investment.
\”This circle is more hidden, only the acquaintance of the acquaintance, the contract is more secret, the surface is to open a teahouse, you can drink tea. The cheapest is also a hundred thousand yuan, high There are also a cake hundreds of thousands, and there are not many shops in each city. \”Yu Ming introduced.
What kind of role in the \”Financial Tea\” operation mode? Yu Ming believes that \”For such modes, the company is affirmed, to provide publicity, franchise store decoration and unity, return to payment is also the company’s endorsement.\”
After Wu Yuan’s death, the main \”financial tea\”, \”high price What will I have to go to the Taiyi Group?
\”Now Dayi Tea is walking in the big health direction, and I don’t know if I have a\” Daily Economic News \”reporter.
In fact, the market price fluctuations of Dayi tea have appeared. According to the data of Baijia Fu Biyi Quotes, as of December 20, the big market index fell 5.56%. \”Cozen\” like a relatively popular \”Cozen\” fell over 20%. On the 20th, the great benefit \”2101 warehouse\” price cut is 35,000 yuan / mention, the decline is 28%; \”2101 warehouse\” gift box version fell 25.92%. From a weekly trend, 1901 national treasures fell by 30.2%.
In a platform, 1901 national treasures (7 pie for one mention) price change
Reporters noted that the warehouse and the national treasures are Dabai Tea this year. The species that were bursted, and they won the hot search. However, overall, the Da Yi Exponion has fallen by 13.52% year-round, and the high point appearsMarch this year.
Daily Economic News