There is a water plant boss in Henan, with more than 5 million to engage in a water plant, but it is losing every year. Later, I designed a business model to give him a model, directly with free water, and drove to 10 million a year.
In fact, water is just needed for all families, but the market competition is too fierce, so it is important to choose you from many water plants and water purification equipment brands.
The traditional way is that the water plant wholesale water station, the water station is sold to the terminal, and the production cost of water is in fact, but because of the intermediate link, the profits of all layers have to lead to cost 5 Yuan’s water, 15 yuan to sell, can you make money. In this way, the water station boss has often complained that they don’t make money, basically earn is hard enough.
After we analyze the current situation of this market, the water factory boss is also very recognized, but I don’t know how to solve it.
I asked him, if you feel good, do you think is good for your water?
The boss answers, don’t say a free, one piece of money, you can grab every day, but the problem is not to make money, will there be a business?
I asked the boss: Your business make money?
Boss Answer: Don’t say to make money, now you have lost a lot of money, and bank loans, and relatives and friends borrow, very pressure.
I said: Do you not make money? Then your business does not make money, you still pay money, and make a variety of loans, are you not doing?
The water factory boss instantly sounds, I don’t know how to answer.
I said: What you think is that the product is only a product to pay for money, as for your investment, your operating costs, labor costs and other fees, you think it is normal investment behavior, this idea It is very dangerous. What do you need to think now? How to make the water produced, only the water is out, your inventory does not backog, can be produced normally.
As for free, send it to customers free, as long as you think it is given to customers, customers will fight for it.
Next, I also said: You worried about free of the profit, it belongs to another thinking category, how to achieve free delivery, we need to think about who is good for this matter, Who is Willing to participate.
I said that the boss of the water plant seems to be a bit, very excited: everything listens to you.
I asked: What is your current sales channel mainly?
He said the water station.
I will ask the boss of the factory. I don’t know how many buckets do customers need to buy for a year.
The water factory boss said: This is not clear because there is no statistics.
I said: A family 10 barrels can not beuse.
The water factory boss said: 10 barrels are certainly more than this standard.
I said that if you calculate it first, 100 customers have been 1000 barrels in one year, 10,000 customers are 100,000 barrels, 100,000 customers are 1 million barrels, I am not bad.
Water factory boss said: Not bad is good, but where to find so many customers, it is very difficult, this is also the case of cooperative water stations.
I said that a channel of 100,000 customers is really difficult, but a channel 100 customers, do you think is it difficult?
The water factory boss said it is not difficult.
I said: One channel 100 customers, how many customers have 100 channels, is it 10,000? 1000 channels is 100,000 stable customers. If you send water to the cooperation channel drainage, you feel that it is difficult to find 1,000 channels.
Water factory boss Answer: If this is really not difficult.
I said that a barrel of water is 10 yuan, 1000 channels, one channel needs to use you 1000 barrels of water in one year, 1000 channels is 1 million barrels, is this?
The boss said more excited, if it can reach this standard, it is too cow, it is estimated that my production capacity has to expand.
I said that expansion does not expand the production. It is the matter. How to expand it is also a way, first get this matter, build the channel, follow the things.
Through our overall business model, add the perfect execution of the boss of the water plant, this year, this year, the water factory, which has received 10 million, this year, this year Before how to perform the details, because we are involved in commercial confidentiality, we no longer do more detailed telling, believe that you can understand you, it is already able to feel the power behind the business model, the so-called everything is designed. The market is designed, sales are designed, channels are design, and money is also designed.
Thinking decided to fate, good thinking can help you change a lot of things, especially for a business boss thinking, deciding whether the company can develop better, with the continuous development of the times, business boss thinking It is also changing, the successful boss is learning the business model of leveraged thinking, according to routine thinking, we can’t sell, we can change it, you can always. Through this case, you can understand that entrepreneurship is a method, and success is also shortcut, not blind.