Recently, Wuliangye \”The 21st Conference of the 21st Congress\” is held in Sichuan, Li Shuguang, Chairman of Wuliangye Group, General Manager Liu Zhongguo, etc., and more than 1,500 Wuliangye operators all over the country. Participate in the meeting. On December 20th, Wuliangye has risen more than 4 percentage points. The stock price of the market once in the share price of 81.69 yuan / shares, set the new high in the near 20 years.
Securities Times · E Company reporter learned that Li Shuguang has introduced the overall introduction of the strategic planning of Wuliangye Group, and arranges the 2018 planning goals and key work. According to Li Shuguang, Wuliangye Group 2017 expected sales revenue will exceed 80 billion yuan, and to form a five-grain gold control platform in the right time, and accelerate the expansion of financial layout under the premise of risk control.
Operating performance is in the past five years, the best level
From the past liquor order development, the Wuliang Dealer Conference has gone through the 21-year scene, and now upgrades to the Chinese liquor culture festival. Important components are highly concerned.
It is worth reminding that the 2017 Wuliangye dealer is particularly special. This is the first annual ceremony after Li Shuguang \”Hudu\” Wuliang. On March 23 this year, Li Shuguang, deputy director of the Sichuan Economic and Information Committee, officially completed the chairman of the new Wuliang Group, and then published the new idea of \u200b\u200bthe main government, and put forward the strategic initiative of the secondary entrepreneurship. The goal is The Wuliangye is built into a millions of groups.
At the conference, Li Shuguang specially pointed out that from January to November 2017, Wuliangye Group completed sales revenue of 73.28 billion yuan, an increase of 10.9% year-on-year; achieving total profit of 13.45 billion yuan, an increase of 42.6% year-on-year. Among them, Wuliang (000858) listed company completed revenue for 21.978 billion yuan in the first three quarters, an increase of 24.2% year-on-year; achieving net profit of 6.96 billion yuan, a year-on-year increase of 38%. In 2017, Wuliang Group expected sales revenue to exceed 80 billion yuan, total profit exceeded 14 billion yuan, income, profits, and growth rates were the best level for nearly five years.
\”One Belt All Road\” Potential Demand of 27 million tons, is 2 times the scale of domestic liquor (about 13 million tons), and the international development of China liquor is in the air. The current development of the liquor industry is also in the historical opportunity, and the industry has not changed, and the liquor industry continues to be good.
Based on the judgment of the current economic situation and industry trend, Li Shuguang believes that the China’s economic continued fundamental has not changed, and the liquor industry has not changed to the fundamental fundamental, and the research on the industry can keep cautious and optimistic. But an optimistic attitude. The internationalization of Chinese liquor is in the air, and the potential demand in all the way is 27 million tons. It is currently twice the scale of white liquor (about 13 million tons) in China.
For business prospects, Li Shuguang is invested inIn terms of communication, the \”13th Five-Year Plan\” group revenue reached 100 billion yuan, and the wine industry contributed 60 billion yuan. Among them, Wuliangye contributes 40 billion yuan, and the series will reach 20 billion yuan, and the big probability of 100 billion yuan can be implemented in advance.
At present, the strategic idea of \u200b\u200bWuliangye is to be a strong main business, do excellent multi-diversity, big platform, and focus on the brand value of the brand’s value, and reshape the status of the Chinese liquor king. Specifically, strive for brand strategy innovation, find five grain brands, activate brand value; marketing strategic innovation, brand advantage and end advantage combination, forming a comparative advantage of famous alcohol than local wine; process innovation, production area advantage and technology advantages and Consumer experience combines.
In terms of capacity planning, the Securities Times · E Company reporter learned that the \”13th Five-Year Plan\” final market plan will reach 30,000 tons. Reserve production capacity plan, 2018 newly increased 20,000 tons; starting 100,000 tons of raw oil products; starting 300,000 tons of raw wine storage project, the storage level is raised from 300,000 tons to 600,000 tons.
Improve the sales system layout gold control platform
This year, Wuliangye has been working to build channels, realizing terminal transformation, and promoting Baicheng Qianxian Wanxian project landing.
Wuliangye hope At the core marketing channel, the depth operation and refinement management of the core terminal is formed, and the transformation of the marketing marketing is completed.
Securities Times · E Company reporter learned that more than 400 new stores in 2017, there are currently 1,000. In addition, there are more than 7,000 core terminal outlets in the country, and the exhibition is carried out, and the terminal club is also soon to promote; build a new five-grain E-shop, start synchronously in 6 cities, including Beijing, Shanghai, Zhengzhou, Chengdu and form five grain and liquid stores. Outside, Wuliangye’s new national chain franchise retail terminal system. In 2018, Wuliangye will accelerate the construction of Wanxian Engineering and store, and 1200 stores will be included in the Terminal Club and layout 8,000 social terminals.
Accordingly, the 2017 Wuliangye added 260 sales staff, and the five grain and liquid brand marketing people reached 530. With the advancement of Wan store project, Wuliangye salesperson will increase, when the sales store reaches 10,000, the sales staff will reach around 1,000. While increasing people, Wuliangye will strengthen refinement management. The 2018 will focus on the assessment of marketing process, and the excitation level will also reach or exceed the industry average.
In the communication meeting, Li Shuguang pointed out that Wuliangyu has high quality cash flow resources and stock funds, and can further promote the development of industrial development through capital operation. Wuliangye will form a five grain and liquid gold control platform in the premise of proper timing and risk of risk, accelerate the financial fieldlayout.He further proposed that strive for a \”13th Five-Year Plan\” period to re-create a \”financial five grain\”, fully played the traditional business and innovation business, providing strong financial support for the Wuliangye industry.
Only from the listed company level, as of the third quarter of 2017, the total amount of Wuliangye assets was 66.1 billion yuan, and the money funds reached 37 billion yuan.As early as early April this year, the Securities Times · E Company reporter has noticed that Li Shuguang, who has just taken the chairman of Wuliangye, will visit the Bank of China, China Agricultural Bank’s branch of Sichuan Province, and how to play their own advantages.In terms of multi-industrial support, financial capital promotion is discussed and communicated.
Li Shuguang revealed that Wuliangyu will rely on finance companies and capital advantages, strengthen capital operations, and innovate financial services.Especially in terms of industrial chain finance, Wuliangye will increase financing services to upstream suppliers and downstream dealers.At present, Wuliangye is working with relevant banks to provide distributors with financing services.