The last stage we discussed the transformation and capital innovation under the Internet. The points are as follows:
Traditional business model (paper media / telecom, etc.) profits come from main business products, relying on larger business scale Allocate costs are earnings, products and channels are core competitiveness;
After the break is broken, the investment assessment logic of Internet companies has changed, and the evolution from obtaining benefits is to create value sizes.
If you are interested in this part, the full-text transfer door:
Internet + car, what are we discussing? (On)
This issue will then be discussed, how do Internet companies create value and follow what kind of business logic?
The way the Internet has created value is to incubatch new business models with traditional economy, which is the \”Internet +\” we have been mentioned in high frequency. The core path is as follows.
Change the scene: Improve business efficiency change supply and demand with technology innovation: Change the ecology with business efficiency: Structural new ecosystems on the new basis
Take Amazon as Case This mode will be described. Amazon is aiming at the bookstore market at the beginning of its establishment.
Traditional line bookstore to enter the book, sell book, leaning on the difference, expand the profit by scale (chain) .
Affected by space and rent limit, operators need to plan a list of sells, and the best-selling book naturally becomes a high quality choice, because it is not fully clear, it is difficult to make targeted , Business efficiency is not high.
On the other hand, from the user’s scene perspective, users who have clearly purchased books often find the nearest bookstore, find the target partition with experience, facing the bookshelf on the bookshelf, pass The way of human meat scanning is looking for books. (Of course, the shortcut is directly asked the boss)
What should I do if I don’t want to buy? Change a family, is there never? Abandoning, a lot of demand is not satisfied is an obvious thing.
In contrast, the online bookstore’s booking method has greatly improved operating efficiency.
First, the online bookstore’s server operation border cost is more obviously decreasing.
Second, the product type is no longer limited by the site.
In addition to selling well, Amazon has a wealth of cold book, forming differenceAlienation strategy:
The bestseller is exchanged with a lower profit for sales and new users, and the cool book is earned to earn profits as a potential profit point, forming a long-tail effect.
Further, Amazon can continue to sell more users to the online bookstore, squeeze the bookstore market by reducing the bestseller price Sharing has obtained the industry.
Online bookstores, because of the limited categories, can only benefit customers, it is difficult to last.
Core, Amazon binds through user account, collects user line behavior habits, and label clustering and pushing products, enhances flow rate efficiency.
So, then, Amazon is a company in line retail as a main business, most profits. But from the cloud computing, then such a company, we are hard to define it as a \”retail company\” like Wal-Mart, or IBM is the same.
Relying on the business A to obtain a massive real data, then based on data utilization, cross-boundary integration, profit on business B, realize product, revenue separation, and maintain high-speed development.
This is the general play of Internet companies, or it may be the Internet + industry.
Back to the automotive industry, we may wish to do such a hypothesis, when Xiaomi is launched 99,000 electric cars (or More and more cross-border products are launched by a BOM cost product). When it is a means of building an ecology, a means of obtaining user data, the root seedling red car business, whether it should be reacted, how should it be reaction?
How do traditional cars distinguish between online bookstores?
\”Car and Xinzhi\”
Thank you for reading, welcome attention.