In recent years, the emergence of new media can say that we have changed our lives.
Everyone is watching the computer, but now almost everyone only looks at the phone, except for the short video of the fire, the audio is actually a large share of the market,
The number of active users in Himalayan is close to 140 million, and the lychee FM and Dragonfly FM are ranked second and third, with 52.82 million and 40.22 million respectively. 2019 Jimalaya \”123 Carnival\” content consumption is about 88 billion yuan, and it can be seen that the platform users’ payment is very strong.
The 2 of Himalaya, \”Sound Purple\”, \”Niu Dabao\”, boarding \”Forbes China’s elite list\”, \”of the\” vocal purple \”is more annual ten thousand.
It can be seen from these data that people listen to audio are more and more, conventional radio stations Almost by the personal radio, four famous, foreign classic novels, cross talks, detachment show, etc., can be listened through audio, in addition to liberation we usually watch the computer very tired, it is very convenient. Sitting in the bus, sitting on the subway, can listen to anytime, anywhere before going to bed. At the same time, the new media audio gave grassroots a fair and vast development platform, did not ask questions, did not ask, except for some traditional media people to transfer new media audio, a large part of the successful audio producer is not in the media field. Therefore, friends who want to open the secondary industry have the opportunity to achieve results in the audio market. Want to achieve sound performance, the first step is to let others hear your voice, so choose one or several platform uploading his audio show, which is the most basic step in the industry. Therefore, I have intended to organize 8 most important, most active audio platforms, and analyze and summarize them, help you recognize the situation and choose the track.
Introduction 8 most representative, the most active sound performance platform
Audio on the market The platform has the following several brands, everyone can learn to know together, first make a understanding. Currently occupying the four audio platforms of the audio market share – is Himalaya, Dragonfly FM, Litchi FM, Penguin FM, next to we understand the situation of these four platforms, and their main program type. 1, Himalayas Halasa is the most familiar audio platform, and is also the largest audio platform in China. The amount of users is large, the content is very rich, there is news, cross talk, personal radio, audio novels, balances, children’s stories, etc., which have a sound novel, with a voice book. There are many well-known actors, and the singer also opened its own personal channel in Himalayan, so flatThe competition of Taiwan is more intense. If you want to break around, you need to precipitate for a long time. Even the platform has issued a policy of supporting small and medium-sized anchors, there is a certain requirement for the quality, quantity, fans and listening rate of the anchor. If it is just a new anchor, this platform is still more suitable. But I want to quickly break around this platform, but it is more difficult.
2, 蜓 FM 蜻蜓 FM is the earliest audio platform in China, the highest in the country, the world’s broadcast show Together, it is convenient for everyone to hear radio programs across the country on smartphones, and after gradually adding other sections. I also passed this platform to listen to the broadcast show. The user traffic and activity of this platform should not be underestimated. According to the latest official data, its active user per month is about 100 million, and every day, the active user is about 25 million, and the certified anchor has 350,000. The content covers various types such as culture, financial, science and technology, music, and auditory books, and there are also a lot of people in the field of cultural community, and the personal radio station, as well as high quality IP content.蜓 FM is the high quality content orientation, you can understand it as a more orthodox audio platform. It is more prominent in human history, and if you are a rich knowledge, professionalism is more professional, this platform will be popular.
3, lychee FM lychee FM with UGC, that is, the content of the platform is mainly based on the content of users, combined with audio community operation mode, currently mainly in audio live broadcast The sector is more focused on the interaction of the anchor and the user than other platforms, with \”helping people show their own voice talents\” as the mission. What is worth paying attention is that the platform of the platform has more than 80%, the main emotions, detachment, secondary, music and other sounds, the platform is still relatively large. So, if you are positioning in these areas, the facing users are also biased, then the lychee FM is a platform you need to pay very attention.
4 Audio show such as parent-child education. Main emotional show and audio novels. Because there is a powerful background of Tencent Dad, Penguin FM can interconnect with Tencent’s major platforms, such as linkage and opening of QQ music, giving programs more exposure opportunities, so traffic is still very considerable. The platform of the platform is the show, if you are good at emotionally cure programs, this is a preferred platform.
5, Koala FM Kora FM is currently renamedFor the listeners, the platform vision is \”Accompanied every one on the road.\” This platform is a subdivision platform in the audio platform, and the external publicity is a platform for the main vehicle audio, aims to create the largest car audio content platform in the Chinese. The main program has jokes, music, constellations, cross talks, novels, etc. Focus on humanities variety.
6, the platform of Aistan FM is the next day, and it can be in the event of a fierce competition in the current audio platform. Stand out, there are still some strength. Compared to the previous platform, this is a new platform, the new platform means having some new opportunities, there will be more support for the anchor. The program has entertainment funny, emotional cure, cultural dry goods.
Next, a music platform is said. 7. Cool my music cool my music is more familiar. It is a relatively high quality music platform. Its user traffic is also very considerable. At present, major music platforms include Netease cloud music, QQ music, all set a personal radio and an anchor channel. However, there are some innate limits of the music platform, because users are used to listen to songs, paying is relatively low, not too far from the long-term development of audio anchor. However, the traffic of the platform is still relatively large, and the program related to music can choose to try at this platform. Focus on music, emotion and entertainment.
8, the WeChat public account except professional audio, music platform, the public number also begins to use audio The phenomenon, the purpose is also to liberate the user’s eyes. In our usual cognition, the WeChat public number is used to write text. In fact, there are many public numbers who have been selling out, and they do their quite success, more than 100,000 or even millions of fans, such as \”Ten Ten Books\”, \”a person listening\”, \”Night\” etc. This is also a good channel, so when you have a good voice, the fixed anchor of the application platform is also a good choice.
9, lazy listening to this platform, the main playing novel. The lazy listening platform function is not very powerful, but this application is in the interface’s simple function, and the operation is very simple, it is really suitable for \”lazy people\”, if you are particularly interest to you, you can try it in this area. A friend who is determined to make a novel anchor, don’t miss this platform.
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