No / Construction / Discussion / Opening / / Store
It is not recommended to open this milk tea shop, which is almost 100% of this store.
This store, the best discrimination method is – ask a few questions:
as a normal passerby, are you willing to buy milk tea this milk tea? If you have a good War Tang, a book is also a store, and you are willing to choose this store? If you are not willing to buy, why is the customer buy?
I want to understand these questions and then open the store; I don’t understand, don’t open the store.
In the non-attraction, non-core business districts, non-large flow locations, such small shops are particularly dangerous. Don’t save money to open a \”cheap\” milk tea shop. I want to save money, don’t open the store. Three 50,000 yuan open a milk tea shop, this store is generally over half a year. 10 years ago, 50,000 dollars opened a milk tea shop; now the threshold of the restaurants of the milk tea shop is 35 million.
What kind of experience is it in the tea Yan Yue color next door?
In the second half of 2020, Chengdu’s epidemic tea brand round is really in Changsha to open the first direct storage shop (Changsha University City), business has been bad.
The round really acts as a Chengdu brand, wants to play the market in Changsha, the first standstation is selected in the next door of the tea, it is not a wise choice (but now all the other to Changsha. I also opened the store). The tea is in the end of 19 years, it enters the Changsha market at the end of the year. The first direct storage shop also opened in the university city, but the location is better, the competition is larger, and there is a little bit, the book is also Coco, 2 tea Yan, etc. In addition, 2020 tea is a lot of effort, it is very hot in Changsha. It’s really courage, but it’s not. Now the fruit tea brand of Changsha comparative fire, in 18 or 199, there is no fire. I have also appeared in a layer of tea in the government center, and there is no one. But change the brand positioning, insist on doing fruit tea, and do it. Open milk tea next to the tea, not only to do differentialization competition, but also to do the differentiation of the hot door, too biasedDifferentiation, equivalent to \”self-breaking activities\”. Differentiation is not only limited to product / category differences, but can be multifaceted, such as price difference, differences in style, service differences, marketing differences.
Lemon / Tea / There / / fire
Lemon tea ushered in big outbreaks, Muscar’s uncle lemon tea, talent It is steady and stabilized. This year, a wave of lemon tea brands, such as neighborhoods, Lin Xiangn, quickly hot, store expansion quickly. There have been local \”local first lemon tea brands\”, and the store has good performance.
recently received many people who want to do lemon tea Brand consulting problem, several questions about lemon tea:
1, is it important?
The taste is not as important as you think, there is no need to pursue the best taste, thousands of people, and there is no best to drink. But the taste is not important, the taste is the foundation of the drink, and the overall need to maintain average level and above. 2, mimic a brand can’t work?
Depending on the plan of the person in charge of the brand. In the short term, on the wind of lemon tea, be a local lemon tea brand, simple imitation, and there is no big problem. The advantage is that there is less, making money fast; the disadvantages are not large, the blessing period is short; if there is no certain capacity and resources, it is estimated that only a few months can be made. 3, can my milk tea shop not changed to a lemon tea store or the main lemon tea?
can be changed, but the effect is good to say. Can be pushed, but how to push it, it is a more difficult problem. Before the main pushing lemon tea, consider a few questions: What is the bottom of the lemon tea? What is the main push? Can the original product structure and supply chain stable? What level is the lemon tea in the entire menu? Lemon tea can be compared with the same street, what level is it? How do you prepare for the main lemon tea?