The delay of the retirement age of the elderly, the difference in the concept of educational education, the safety concerns brought by the babysitter, so many couples will take the initiative to send their children to housing institutions, and young children have become the Chinese family. Just. Since 2015, the population base of young children in my country has soared from 108 million to 114 million. It is expected to exceed 125 million people in 2020, policy encouragement, investors are optimistic, market demand is strong, and the future early education housing industry bright?
Once the nursery class
\”Nursery\” and \”kindergarten\” are often treated as a synonym of general purpose. In fact, the two are very different.
Kindergarten, also known as the Garden, Kindergarten, etc., it will be introduced to China during late Qing Dynasty. In 1916, the Northern Government promulgated decree and stipulated that the Garden \”was aimed at the age of three years old to the age of the national school.\” Since then, China’s kindergarten institutions, mostly used this provision, mainly to recruit children before the age of 3.
Infants under 3 years old are \”nursery\”. Unlike the kindergarten’s educational purposes, the main tasks of the nursery are helping parents, especially helping professional women. Such as Tao Xingzhi said:
\”Women’s, peasant women and professional women should pay attention to the work, they can’t take care of their children! The only way is to set up a multi-plant nursery, rural Nursery and general nursery. \”
At that time, there was a division of labor nursery, rural nursery, professional women’s nursery and factory nursery. In addition to the rural nursery, most of them clearly serve different professional people. Such as the labor nursery, generally the child service of hawkers, workers, tricycles; professional women’s nursery, for \”small bourgeois children\” service, factory nursery, for factory women’s workers. Specific fees, or raise to the society or collect them directly, or directly afforded by the factory.
There is a statistical that 119 nations have a total of 119 nations in October 1949.
On April 28, 2018, the early education industry ushered in a turning point. Shanghai has taken the lead in the \”1 + 2\” document in the country, starting to supervise, clear venues, facilities and equipment, etc.
After the introduction of the policy, the housing institution has begun to improve, and the Shanghai Women’s Confucian calculates the total cost of renting and human cost of housing agencies accounts for 70% of the total operating costs of operations – More than 80%, the previous two years of loss is more common, generally profitable after 4-5 years, the output ratio and the profit margin are low.
The short plates of the inception mode were highlighted
With the new hillow market, the hillow market, the rise of the parents, and the rise of the parents.
Zhang Hongwei, chairman of the hosted education alliance after China, introduced that the current market in the market is uneven, and there are certain short boards in various modes.
1. Private Pumgette: This kind of small institution is generally layout in the residential building, although the transfer distance problem is met, the professional, service standard, safety factor, and teaching system are very lacking.
2, kindergarten TB: The management system of kindergartens is relatively mature, but the enrollment of the enrollment is limited to 2 years of age, and because the child is different, there is a derailment of daily services.
3, the Togu attached to the early education center: Service objects are generally in the early education center, because the previous service foundation, communication between customers and institutions is generally relatively smooth, basically meet customers need. However, in the details of the site settings and services, it is unaso possible to achieve accurate segmentation.
4, specially doing only Togle: That is, housing agency, integrating early education content into daily housing, but the industry is still in the early exploration phase, and the standardization is relatively lacking.
According to the \”China Internet Preschool Industry Report\”, since 2015, my country’s population base has risen from 108 million to 114 million, and it is expected to exceed 125 million in 2020, and policy encourages Investors are optimistic, the market demand is strong, and the future early education industry seems to look at the foreground.
Daffen Center is difficult
According to industry people, it is said that the high-end Turko Center is positioned, and the full-day charge is more than 10,000 yuan per month, but the operation has been the first Four years, there is still no profitability. why? Because of the rent, the biggest cost is that the teacher, kindergarten’s hunters are generally around 1: 8, and the Tuo Center in order to ensure the quality of service, a teacher is difficult to look at so many children.
In addition, a problem that practitioners generally reflect is that the source of kindergarten is relatively fixed, and the young stakes have been starting from 18 months, and some are 2.5 years old, that is, said, There are only half a year in the Trust time, one year, the liquidity is very large, the child must graduate, then it is necessary to continuously promote the enrollment.
And, the source of housing center itself can only radiate a distance from one or two kilometers around the park, and the parents will not consider.
Classification management of profit and non-profitability is also implemented in the policy area in the pilot region. Among them, public welfare, and Popular housing institutions will enjoy certain taxes and subsidies, but pricing is about 3,000 yuan per month. The reasonable return of this kind of housing center is also in the discussion of practitioners.
Qi Zhaowei believes that \”Many fund investment kindergartens want to make money, the new government has been closed, so the concept of hyperviso housing is started to transfer capital and risk, but in fact, housing market is not going to enter.To enter, the chalves of a bee will inevitably bring a tide, whether it is an early education center to attach a housing service, or hill the model of adding early education services, if you want to do it, you must do an incremental service is vital.\”
Source: short calendar, knowing network, New Beijing newspaper, etc.