The store can not make money, but many times depend on the operation timing, such as the new link, no optimization of creative chart, resulting in click rate, and search traffic will not come. The title is usually not optimized, and the explosions have just got up, think about more traffic, and the optimization title, causing the search engine to re-capture the data, and the flow line declines. Its search weight is a short period of time, and the traffic is gradually decreasing. The transaction is naturally declined, and the weight of the link is also declined. These are delayed operational opportunities, and the wrong ways to use errors can be optimized.
Next article content, mainly sharing the operational process of the store, teaching how to quickly improve sales
1. Detailed product analysis, synthesis Multiple factors do a good job in shop planning
Before intended to operate the new paragraph, it must be first mapped, the assignment, first accommodation, can be used as the main push, otherwise, a new product is more likely to waste. Promoting costs, determining this product, you need to do the following product data analysis.
2. Product is suitable for drainage channels, through train to search traffic, super recommended to make a mobile phone, drill exhibition is a crowd harvest. Not all products can be opened to traffic, some products are limited, only super recommended.
3. The product is currently entering the store visitor data detailed analysis, click rate, collection and purchase, the conversion rate is much, and the passenger bill is much more profitable.
4. What is the product profit, how much the payment promotion used is, need to reach how high production can achieve profitability, it is impossible to lose money, the role of burning car is mainly driving free traffic, broke out Free traffic premise, it is also necessary to make paid promotion profits.
Two problems in the store, do you have made a few?
A product is in high quality, also requires traffic support, a few hundred visitors, the conversion rate is 10%, a thousand thousand visitors, the conversion rate is 5%, the result is very large, traffic In order to promote the target sales, there is no traffic, and the product is good is also empty.
1. Detailed product positioning, drainage, profit, main push, explosive, etc. Different effects. The previous period is a low-cost drainage. After the stage of explosion, the development of other products can be driven, and the related sales of other products can be used, especially the profit margin. After the combination, the customer price will reach the traffic, and the profitability can be improved. effect.
2. There is definitely a business that will encounter through the strain or super push is a loss, but the free traffic is more.The flow rate and hand is recommended to be high. Comprehensive calculation is also profitable. In this case, it is necessary to continue to reduce the PPC of payment promotion, increase pay conversion rate, allowing payment to promote the same profitability, in order to explode more free traffic.
3. Express train and super recommended commissioning is high, but free traffic is not done, the profit of the store is basically the high production of high payment promotion.
4. The old customers are more, the new customers are relatively poor, the main profits of the whole store are basically brought by old customers, the old customers have high trust, and the repo rate is high.
3 When the PPC is relatively high, many people will encounter the limit burning, and the problem is planned to go offline in advance, then the overall traffic fluctuations in the store will be relatively large, and there is a big impact on the store.
1. Standard plan
Majors: Main influencing factors include hits, followed by collecting purchased data. If the keyword is less than ten, it will also lead to a low click rate. When testing creative diagrams in the early stage, it is best to choose the form of anesthesia, round broadcast, while doing the video as soon as possible, it will be more attracted to buyers to browse the time. In the early stage, we can try to choose the peak view time period of your own category. . If the store is relatively low, you can still get the traffic, you can avoid the peak of the class to go to the time period, easier to use a lower price to get a higher rankings, and add a premium proportion of precise people, control The premieval of the shop visiting the guest population. The number of visitors is preferably around 100-200. For the weight of the weight, it will be faster. If dozens of traffic a day, the data is less, the system does not count these visitors into the weight.
PPC: Many people will drive a relatively high PPC, which will directly reduce the bid of keywords. First of all, the bid price with the actual deduction is two things, one flavor The pressure keyword bid, leading to the rankings of keywords, less traffic can be obtained. So the low PPC also needs to be supported by the hit rate, otherwise the quality branch will fall, the traffic will fall, because the extension is less, other data will definitely be less. The best way is to improve the exhibition by keywords, launching geographies, launch time settings, and optimizing creative graphs.
Production: The high and low of ROI can only determine whether the pass train is profitable, but it is necessary to consider it. Can you bring a search?Traffic, how much is the daily cost, how much PPC, how much input is, and how much search traffic can be budget whether it is profitable, if it can make profits are best. The investment in the train does not have a profit, spending and putting production and free traffic is not a proportion, spending money to put through the train is missing, for example spending 300 per day, PPC is 5 hair, putting production is 5, daily search traffic is 1000, With the 3000, PPC is a piece, put production is 1.5, the search traffic is very low, maybe only 2000 search traffic one day, this is calculated, which account is more appropriate.
Solving fundamental issues need to be started from two directions:
One is keyword, and the impact of the production is more important, keyword data impact Plan data, all planned data, and ultimately affect the data of the goods, so do a good job of optimization of each keyword, so that the overall data of the account will become better. When the product has fixed selling points, these product words can be placed in a plan, for this fixed selling point, do the corresponding creative chart adjustment, pay attention to promoting words, creative diagrams must match, and put a plan, also avoid avoidance This fixed-selling point data will affect the data of other promotion.
The other is that the population premium, before making a population premium, first analyze the detailed crowd, distinguish what is not accurate, potential consumer groups, and precise people. For potential consumer groups and precise people, the premium ratio can be improved. For those who are less sure, they can do crowd testing. Through test results, they decide to set a premium ratio. For if the crowd is precise, it is mainly to see the crowd data, and the crowds of the crowd look at the crowd, the data, the data, the data added to the collection, and the flow gradually increase, mainly to see the data, different stages, consideration Data standard is also different.
2. Intelligent Plan
There are many functions of intelligent plan, commonly used generally, many people will not operate through train, they will use intelligence When main drainage plans, it is mainly easy to operate more convenient. If you want to determine which promotion is better, it is best to test it. According to the test results of the data, it is unnecessary to save, save unnecessary promotion costs.
1 The hosted plan is generally suitable for explosion models. The disadvantage is that the PPC is difficult to control. When the assumption is for the purpose, it is mainly to quickly explore newly linked consumers.
, Relatively accurate words, conversion will be better, but there is no too much traffic, all precise words, and there is no big word.
4 Trend Star is based on a crowd under certain keywords, can establish multiple plans, and the PPC is relatively low, the effect of putting the production is good, there is no friends who have not tried to promote, you can trya bit.
Today’s article is more trend to operate + operational ideas, the whole is also more coherent, so that everyone can better analyze the problem, solve the problem, and improve the comprehensive gameplay of the store.If you want to quickly learn the shop to operate, you can pay attention to my \”dry goods\”, let you take some detours, and ask questions.