Editor Press: This article comes from the WeChat public account \”TECH Star\” (ID: Tech618), the author: Lai Xihua, 36 authorization release.
Decided to go to Yiwu to do the e-commerce live broadcast, the British sister is alone, no team. At the beginning of 2018, in addition to live, customer service, packaging, shelves, operations, all of which she did her hand. When you are up to 24 hours, you can’t stand up for 24 hours. Under the coincidence, the British Sister visited the Barrabara children’s distribution plant at that time, unintentionally photographed short video, so that she rose 10,000 powder in the fast hand. After the live idea is born, the British sister to \”the world’s largest small commodity market\”, Yiwu examined a circle, and went back and resigned from the work of Hubei Fuyang Hotel, and became an e-commerce anchor.
Two years, the British sister became the head anchor of the quick-end e-commerce jewelery class, with 4.78 million fans, and the field can do 2 million GMV. Behind her, is a radiant beauty, clothing, watches, department stores, have more than ten paterse of the number of extracts of 100,000 an anchor matrix of aquatic matrix hatching and live band.
Headdrise to Yiwu, step on the time point of e-commerce live broadcast, but also to establish an industrial belt in the south, the timing of e-commerce bases, MCN institutions continue to take their heads from the soil of the south Rise, or relocate to the south.
With these changes, the \”South Tail\” said that it is very turning today.
This sentence refers to the difference between the user, the creator in the region. In today, whether it is a user’s regional distribution, or the establishment of the basic capabilities of e-commerce live broadcast, industry chain base, live broadcast base, industry band, etc., the fast hand is in the south. The Yishu market where the British sister is located will write a successful revelation of the e-commerce live industry.
\”Three brothers and daughter children\” a family is a quick-end V. His account has 400,000 fans, and his wife has more than 400,000 fans. Mom also has more than 300,000 fans.
The third brother’s wife is the first user who experiences the live broadcast function, and the first batch of anchors in the south of the eclectic ecology.
Originally, they made retail business in Qinhuangdao, Hebei Province, providing some supermarkets or small commodity sources, each year, because of purchasing goods several times. Three brothers will play fast hands, and organize friends and family to shoot the segment, and slowly accumulate the first wave of fans.
When the starter started to launch a live broadcast function, they became people who eat crabs. Three brothers recall, live in the live broadcast, there will be thousands of people, less than 100,000 fans, but will receive a few thousand pieces every day, \”just like moneyThe same \”
The three brothers and daughters have tried to sell goods in the live broadcast, but they will have no e-commerce, and the three daughters have been\” sealed several times. \”I heard that the quick hand It is about to e-commerce, and the three brothers and daughters feel that there is a business prospect. I will move my home to Yiwu.
He went to Yiwu’s root cause and fast hand combined with the \”415 straight section\”, the source is extremely Rich. Data show that Yiwu market has 75,000 physical store resources, and the service industry chain upstream of 2 million small and medium-sized enterprises, showing more than 2.1 million items.
Quick Hand home life industry SME It is mentioned that in addition to the powerful supply chain system, Yiwu’s logistics and express unit price is lower, and it is also an advantage. From a bigger point of view, the rich and developed foreign trade in Yiwu is also helping the future in cross-border electricity. Make an attempt.
Yiwu has the innate condition of e-commerce live broadcast, here, also growing from Qingyan Liu, known as \”China On-Shore First Village\”, has \”Nethong live e-commerce One village \”Beizhen Zhu. But in fact, there is still a large amount of small and medium-sized businesses\” small white \”in e-commerce live.
in Yiwu Doing live e-commerce ecology, the most difficult, most people in the Yiwu market, in the role of traditional e-commerce ecological suppliers, and there is more business people in the next sale. But for a transformation like live e-commerce, many people are actually a state of viewing. The fastener started to do it, let everyone have a foundation of the fast-moving e-commerce, and then solve some of the people, I want to do it. Will not do.
Quicklen anchor training site map.
Before starting with Yiwu cooperation, the trip to the small and medium-sized business training team down in Yiwu, New anchor, merchant introduces fasthold platform and fast e-commerce, one-on-one counseling, church more business mapping how to operate quickly, understand the rules of fast-selling e-commerce.
More and more people see Yiwu live broadcast E-commerce stories, more and more, like the three brothers, the anchor, the anchor of Yusu, starting from a city of a traditional e-commerce is growing into a city, bringing the entire city and industrial belt transformation. From live broadcast 2.0 to e-commerce 3.0 evolution, from wholesale to retail. And the experience under Yiwu has accumulated in Yiwu, is also spreading in other southern cities.
Quick hand all the way to South [123 The fast hand is from the strategic level to the south.
When the internal organizational architecture was adjusted, \”Late Late LatePost\” reported that there are three keywords in the strategic direction of the truck 2021: Slim, the South And industrialization. To the south, one side is to absorb southern users, meet the consumer demand for the consumption ability, and the other is constantly created or introduced.Southern supply chain base, industrial belt, such as Shenzhen, Yiwu, etc., gathered a large number of traditional e-commerce supply chain bases, they all face live e-commerce upgrades.
For some anchors, it is inevitable to the south. Take the British sister, the British sister originally intended to be a cut in women, but later she found that the small commodities in the Yiwu market were the real advantage of this area, and finally her chose the category is based on jewelry.
The British sister is broadcasting the display jewelry.
Yi Yang Jianyu, one of his own partners, has more than 20 years of jewelry supply chain, in the field of supply chain, grid warehousing, e-commerce, etc. He has accumulated resources. He understood that they could not only be limited to Yiwu, so the British Sil’s team began to expand the exhibition source. The destination mainly is dominated by the southern cities such as Guangzhou and Shenzhen. These places are jewelery jewelry concentration, they can Supply richer supply.
Yang Jian Yu tends to find source partners in the local area, \”Key or want to put the goods on the supplier’s head, the truly strong supply chain is impossible to put the goods on his head, definitely is with suppliers Risk sharing. \”According to Yang Jian Yu, only one hundred million items sold in one year in the year, and the cooperative supplier also has four or five hundred.
In 2018, he did a live broadcast in Yiwu, and he also witnessed the effort in the e-commerce industry in the southern cities. More and more small and medium-sized merchants start broadcasting in the fast hand and other platforms, in Yiwu, you can see the shared live broadcast room, the supply chain, the noodle hall of Yiwu, and some people have posted an advertisement for e-commerce training.
Yiwu has a \”umbrella brother\”, relying on selling umbrella, he has become a traditional e-commerce TOP-level business, and is also the source of umbrella suppliers. At the beginning of April this year, the umbrella brother opened his own live e-commerce. Through the training of fast hands, the umbrella brother has established the foundation concept of live e-commerce, and the fast hand account and fast hand shop are opened.
Umbrella brother did not have live goods in front of the goods, the live broadcast is selected for the umbrella factory, the test water is broadcast 6, GMV exceeds 30,000 yuan. He has already explored the experience of doing live e-commerce in the quick hand, and began to prepare to build a team special to do fast-handed e-commerce.
In fact, when trained, the course will include, how to do short video content, how to do the live broadcast, live content includes the course arrangement, how to do short video, targeted How to do keep on the live broadcast, as well as how live content, live broadcast planning, etc., is a series of institutional courses.
A data provided by Xu Fangli, the head of small business in the fast-handed home life industry, is the quick hand before the 415 conference.With about 1,000 businesses have been exchanged, there are more than 20% of people have started broadcasting. From the data from the quick-handed 415 direct talent activity, the overall GMV exceeded 169 million (all Yiwu products), of which more than 2,300 new merchants accumulated GMV over 5.77 million, 34,000 short video played more than 539 million times. .
Continuously climbing \”South\” quantity
On the data, \”2019 Skater Content Report\” announced multi-user preference data – the highest number of points is the highest number of points in Guangdong, and there is also Yunnan, Guangxi, Sichuan, Guizhou, Jiangsu, etc. province. In this report, it is also mentioned that as of 2019, it will live more than 200 million yuan in 2019, in which the southern Japanese users have reached more than 80 million.
\”2020 Express Content Ecology Semi-Japanese News\” also shows that from the perspective of creators, shooting short video, the number of live broadcasts is the first in Hebei, the second is Guangdong, and from From the perspective of the user, the \”champion\” \”champion\” to watch short video and live broadcast is taken by Guangdong.
More direct changes are increasing in the strategic cooperation between the fast hand and the South City. The quick hand took the lead in the southern cities that were not Yiwu, but Foshan. In March this year, the head of the quick-ended operators announced that the fast hand will launch the pan-house \”Star Plan\”, and the quick hand will take 200 billion traffic support and help Foshan Pan home enterprises. It is important to know that the scale of Foshan Panyang Industrial Industry has reached trillion.
Under this plan, only 60,000 real estate anchor Wang Belle in the number of fans of the fans, sold 23 suite in the live broadcast of the real estate aquary to the regional real estate, one day.
At the same time, in the announcement of 415 straight and festivals in cooperation with Yiwu market, the quick hand also reached a strategic cooperation with Shanghai, and the Shanghai enterprise in which it was stationary, the content resource, and the operational resources and other comprehensive support. policy. At the same time, for companies with paid short video planning and production, the fast hand will assume 90% of production costs as subsidies, while providing high quality people’s match communication.
From Foshan, to Yiwu, in Shanghai, the \”South\” \”South\” is gradually improved. The data shows that there is 300 million months of live users on the fast hand, and the user consumes more than 75% of users on the platform, which has more than 500 yuan in short video live. This means that in the quick hand, there is enough traffic and user, and three-quarters of users have consumption habits. For merchants, this is the way to find traffic and user’s fragrance.
And the extension of the fast hand in the southern city, in addition to the significance of the fast-handed strategy, the other more enthusiasm is to let more traditional merchants, evenIt is not possible to understand short video and live e-commerce. For merchants who have certain actual experience in the traditional e-commerce industry, the quick hand allows them to transform and advance with the times more quickly. For some creators on the faster, this is definitely a new opportunity.
A user named \”Fish has you have you happy\”, they are only two small teams, but they rely on single video single video tape electric repair knife 2622 single, GMV 52,000 Yuan. One responsible for export introduction, contact the source, choose the delivery, determine the video and live content, the goods from Yiwu Commodity City and Yiwu local manufacturers.
To some extent, they are also the beneficiaries that are striking in the stream to the south. Walking in a lot of and low-cost routes, I am using the quick hand to create my own career, and as the quick hand is going deep in the southern city, there will be more and more markets, like \”umbrella brother\” in Yiwu market \”Sister\” \”Tri-Daughter\”, \”Fish has your happy\”, \”the same business and users.\” It can be foreseeable that in the future, there will be more urban samples in similar unwicks.