Many bosses who do selling catering, often think that the more we are more abundant, and you can attract more customers. However, there is a black horse in the takeaway dining industry, and it is simple to provide a convenient package every day.
His convenience is about 20 yuan per box, continued to operate for many years, never finishes money, not burning money, daily order volume is 130,000, the daily net income 200,000 yuan, year Sales of 600 million yuan.
His name is Yuzi House, a company from Japan, is concerned with many people with a \”single menu\” business model and efficient service chain.
So, what kind of business logic behind this extremely rare \”single menu\”?
First, large-scale wholesale procurement can be realized, thereby decreasing in the bargate of suppliers purchase cost. If you increase the quality of your food, you will rise simply. If you use a single menu, you can maintain a cheap price, but also improve the quality of your ingredients, and informally reduce the decision-making cost that customers are entangled in \”what to eat\”.
Second, the factory is more likely to achieve large-scale standardized production. The jade house has a fully automatic cooking system. 15 000 rice can be cooked within 1 hour, which makes the efficiency of finished product have increased by at least 30%. If there are ten a day, the efficiency of centralized processing will be greatly reduced.
This pattern is controlled to cost and efficiency, so that the Yuzi House is likely to pursue a scale economy. The business model of Yuzi House mainly uses membership system, and the membership is based on the company, and a company has to order at least 10 servings every day.
2. Circulating recycled lunch box
Yuzi House sent people to recycle people in the box every afternoon, because used recyclable wooden containers, It is therefore unified cleaning through the automatic disinfection machine.
3. Realizing the true meaning of \”Good Quality and Cheap\”
The jade housing is the size economy, only a package is launched every day, although not Take the food in the dishes, but in the health of the dishes andDelicious, hard work.
The jade house launched the nutrition package, there are five, six things, vegetarian fruit Japanese pickles, etc. And their pricing is always fixed to around 20 yuan, and it is already more cost-effective at the local area.All the cost of reduction is used in rich ingredients, win with high quality ingredients, meet the needs of customers \”delicious and cheap\”, and have achieved the true \”Good Quality and Cheap\”.
After reading Japanese catering cases, we will take a look at the domestic catering industry.According to Eli Province, if it is calculated according to the proportion of 30% of the take-off account for 10%, the future restaurant will sell the market will reach trillion.
In the face of such a huge market space, those companies that are still struggling in the O2O takeaway mud, if they are still selling, Baidu takeaway, hungry, this three giant horses are looking for, not to force themselvesThe company is based on the reform of the pattern system, which is undoubtedly sitting, I hope everyone will wake up.