After the investigation from 104 musicians from more than 40 cities, Zhang Fengyan, a professor of the School of Music and Academy of China, recently released the \”2020 Chinese Music Report\” (hereinafter referred to as \”Report\”). Among them, in the past year, the income of Chinese musicians from digital music platforms or short video live broadcast platforms, but the music income of musicians is still in a low level.
In fact, this situation has always existed: On the one hand, the threshold of the musicians is getting lower and lower, on the other hand, the income of music copyright is increasing, making musicians’ music income low, individual income Difference is increased. Industry insiders believe that if the copyright norms can be used, the royalty is improved, which is possible to change. The premise is that the work is good enough, the musicians are excellent, the music platform is supported.
Music income is low
Wonderful musicians have no more than 100,000 yuan
British novel home Maoham’s \”Moon and Sixth Sixth\”, explore life and art The contradictions and interactions of the two, although there is more content, but in fact, for musicians, they are also indispensable while they pursue poetry and distant.
Beijing Youth Reporter found that many music platforms have projects that help music people make money by music, such as Tencent Music’s \”Rational Program\”, NetEase Yun Music \”Stone Plan\” And the \”looking glory plan\” of the upcoming shrimp rice. Tencent Music Entertainment Group’s third quarter earnings report that its online music has increased from 3.8% in 2018 to 8%. \”Report\” revealed that more than 70% of musicians have received income from QQ music, Netease cloud music.
But only by users paying difficult to support a large number of musicians, the income status of musicians is still not optimistic. According to the \”Report\”, 52% of musicians do not have music income, 24% of musicians’ music income account for 5% of total revenue, 7% of musicians account for 6% -20% of total revenue, only 7 % Of music people’s music revenue reached 100%.
The low state of musicians’ music income is actually lasts for several years. Created \”Are you still okay in his country?\” Li Guangping, such as \”Wet Heart\”, etc. In the past ten years, the income of writing songs and royalty will not exceed 100,000 yuan each year, and he has already fighting in the scorpion. Decades. Other silent unknown practitioners, their income status is not difficult to guess.
In an interview, Li Guangping said that people who have a living with music are basically music teachers, people who can make money by music, and most people will use the second occupation. Feed themselves. \”I am also very confused, the music is so low, why do we have so many songs every day, where is this production cost? How is there so many people want to enter this industry?\”
Some people may enter 5 million people may have only a few cents
Senior music broker Liang Wei accepts the introduction of Beiqing reporters in an interview, and the profession of professional musicians is roughly divided into the following Block: Copyright, Production, OST (Soundtrack), Performance, etc.
Liang Wei said that there are two kinds of copyright cooperation models of musicians and platforms: one is divided by clicking; one is the platform payment fee bought.
Click to share. In recent years, a major feature of digital music is: Heads of Head (such as Jay Chou, Mayday, etc.) The copyright value is worthless, waist, tail (new people or unknown musicians) works unattended. According to the survey, 90% of songs belong to \”Shrine Room\” (no one after the song is published, there is no click rate, no data), no clicking data is not divided, only about 10% of songs will have income. In recent years, copyright is divided into a successful case, which is the \”we are not the same\” of the singer’s high-income creation, after the short video and live broadcast platform, the divided into 56 million, but this is a case. More musicians who created \”Shrine Room Song\”, one year of copyright income may only be only a few hundred yuan, or even a few yuan, a few hair. Senior music planner, Beijing Yu Yue Culture Records General Manager Xiaofei said that some people who have seen some active music people in Netease in the past two days are only 1.7 yuan.
As for the selection platform buyout mode, the cost of a general song is from 20,000 to 50,000. In the future, if this song is red, the money is not related to the musicians. If the platform talks with the record company, the record company will settle the company, and it is another thing.
Zhang Yadong, Zhang Yadong, has been questioned on such cooperative models: copyright costs are rising, most of the musicians have not been affordable, many musicians and record companies signed \”a hammer sale\”, music The income after the publication is almost unrelated to the musicians. So, many musicians skip the record companies and copyright owners directly signed, but the permanent buyout of newcomers is still continuing, and the living status of the old musicians has not changed.
Newcomers lack channel
hot search came quickly, no play, no income
There is less song hits, and the singer can naturally be more. Liang Wei pointed out that many of the two, three-tier cities are willing to invite the classic representatives of the old singer or singing red so-called \”saliva songs\” singers, most independent music people are hard to make money, some can only attach to music Festival.
In addition, the number of registered musicians in the digital music platform continues to grow, and only a number of musicians in NetEase clouds has reached 200,000. Previous new people can promote, land sign, and the song friends will build a visibility. Now there is no program to be able to, sign the sale, the songs will be very small, but the Internet can only rely on the Internet, but there are too many information daily information. It is easy to flood. \”In fact, copyright income game rulesThere is no change, it is a change in the communication path. The core problem is still the whole industry promotion channel. Now most is to buy hot search and invest microblogging Kol, but hot search is fast, the information will not extend to the work of the work and the new audience, independent musicians No money, can’t buy this, no one can hear it. \”Liang Shu said. This way, it has formed a vicious circle: Newcomer songs are difficult to go deep into the second, and the third-tier cities are well known, there is no playback in the music platform, naturally there is no copyright income.
Xiaofei also believes China’s music copyright and market value does have a problem. Throughout all everyone familiar works in recent years, they will find a group of people, so the song is also a thousand articles. In his opinion, it is a set behind the music. Complete creative industrial chain, born from the word singular, to the public, \”We need to let people who have music talents to supplement the market demand with their respective capabilities, not everyone is passionate about a Song, the last variety. If the music hatching is fundamentally, we will see countless multi-live people, naturally can also have a good work. \”Xiaofei said.
Change the current situation
Standard copyright + good work music income can improve
Can music people’s music income low? Beam I think that the musicians do not have music income. In fact, it can not be big red with the star. It is impossible to all the artists are fame and fortune. It is impossible to make all the music people to make money, make a fortune. \”After all, this It is a market competition, and some people will be eliminated. For musicians, or insist, there may be a song in a certain day, start making money; either give up, but while he gives up, there will be many new people come in. \”Liang Wei believes that if the musicians can be able to live loneliness, on the other hand, the public copyright awareness is getting stronger, truly cultivating the habit of listening to the song, music income is also expected to increase.
[123 Li Guangping, musicians, also acknowledged that changing musician music income is low, will be a long process. If the major websites, TV stations, radio, etc. The music copyright can standardize, allowing the royalty to the ritual, music creator There will be hope; at the same time, you can develop a song that makes the downloaded songs, making the words cart sing and production units can make money mode. \”For example, after the song is online, just like the WeChat public number, you Download or reward, money can give musicians. \”
In addition to the higher income introduced above, there are still many musicians who have acquisitionable income with music: Guitar Handela Liangliang almost bornes many big concert guitar playing, music producer dragon Directors have served as music director, producer of the Shenzhen Satellite TV Era, Huachen Opera Sing, I believe they will get a considerable income. \”As long as the platform does not put the center of gravity on a well-known artist’s work, Creative music works and behind the creation chain,Music people must make more money.Universal Youth Hotel Digital Album is online over 8 million yuan, why did they have a variety of variety, there is no so-called hot search?Because the Chinese audience is personality, it is also the power of respecting knowledge, is willing to pay for cultural payments.Xiaofei said.
Source: Beijing Youth Daily