Domestic supplies group buy groups to make money (what is good in the community group purchase group)
For consumers who grow up in traditional retail modes, from time to time, they will go shopping at the supermarket, supplementing daily necessities, is a very normal shopping habit. After 95, the situation is not the same as the Zenti consumers after 00, and the situation is not the same. With the maturity of mobile Internet and e-commerce, O2O and other industries, now consumers have become accustomed to buying goods on mobile phones, waiting for rider or express delivery.
The current market, the community group purchase model is more and more popular, whether it is a first-line city or the county rural areas of the 18th line, and many less can see the figure of the community group purchase. Many merchants are under the impact, and they also choose to cooperate or seek ways. Traditional retailers use community group purchase models to achieve transformation and channel expansion, which can be said that it is already hot industry trend.
What are the advantages of being a community group purchase in supermarket?
1. The profitability is relatively fast
A general physical store, even if it is not a novel, the time is also relatively long, because long-term capital investment, so it needs to be cautious The previous operation can only maintain effective profit, but the community group purchase is different. The speed of the return will be very fast, because the selection platform will be based on fresh, and the fresh guest purchase price is small, the consumption frequency is high, the gross profit margin is high Sell \u200b\u200btogether with high gross profit products, coupled with supermarkets themselves often have active products, can accumulate fans relatively fast, gradually achieve profitability.
2. Stable cash flow
The community group purchase platform has a biggest advantage, that is, the cost will decrease, because group purchase model is a member of the part-time community, no community entity store Cost, can save the rent of the store, because it is a pre-sale mode, set collects, the next day delivery, so the cash flow in the supermarket is very stable, which greatly reduces the pressure of the capital turnover.
How to make
The supermarket itself has a lot of kinds of goods, plus line The community group purchase platform can expand more SKU categories. But in the selection, it is not necessary to do all the best, because this is increasing in invisible. What can be done is:
1 Imaginary consumer commodity structure, mainly to meet the rigid needs of consumers, ever eaten, more than small packaging, and the frequency of consumers used high.
2 short planned consumption commodity structure, mainly to meet customers in a weekly commodity combination, such as rice, grain and oil, home Qing Dahua, etc., which constitutes a supermarket retail scene.
This type of goods should not be anxious, but it is not unwanted, so daily can be solved.
2 Suitable drainage means
First, a change in product selection, not only to choose new things, plus a number of low cost, high quality, low price of thing. Note that, buy platform for users, young user groups, basically between 24-49 years old, while people fight new user group is a great way to attract, form a group or region through the fight multiple areas of marketing campaigns to raise the sales and marketing of heat frequency products.
3. Discounts combination often do
the process of doing community buy in the supermarket, allows users to freely combine for more shopping discounts, by One-stop product mix, product purchase, compared with the traditional online shopping patterns to buy this model, is the traditional model, on everyday consumer goods and fresh products, the high-frequency coupled with such products, just to be the characteristics of the future may bring to the sales room for improvement, through the improvement of real-time channel, so the distance between the user and shorter product for the user to build a perfect product experience process.
4. Full Channel Marketing canal
supermarket can be tested in real-time from multiple perspectives of community buy mode, you’ll find the community do buy, you need a valid basis for the integration of resources online and offline marketing channels, supermarket customers long-term accumulation of resources, long-term marketing of the user group, and form a good relationship of mutual trust through long-term service and user base.
Chi Yan buy small community information program system, version and more full-featured, self-sustained updated iteration, big data analysis capabilities more than 25 kinds of marketing and social play, ten million of architecture, enabling operators to community buy , with the mobile internet link, and provide a platform for management, supplier management resources, the head of community development, the development of community members, community operators such as full transformation process solution, it is your best choice.