On Monday, a soldier is coming to the company, and the buddies are now a national operation of a famous wine product. He is our customer, which is done by social new retail, and now it is also transformed into the direction of precise group purchases. He said that I have read my articles and videlinated recently, I feel very resonated, so I have seen this line.
The buddies told me that many of the figures in the articles and videos, I have been doing, but I always feel a bit zero, not enough system. After talking, the buddies said that this is better than watching the sharing.
The buddies told me two cases. One is the old cadres who returned to a state-owned enterprise retirement last year. Through this person’s relationship and influence, thousands of boxes were sold a year. One of the biggest orders is a customer who bought a thousand boxes of wine to do their own business, such a large single is not expected at all in the past.
There is also a university professor, before they often drink together. A chance, a friend of the professor bought 10 boxes after drinking, and the buddy later gave a big cash red envelope to teach. That year, friends around the professor bought more than two hundred boxes …
The brother asked, this is the concept of tasting consultants, group buying partners? I say yes. The buddies said, although it is effective, but every day, it is particularly tired, it seems to be a large scale. I said, if you are all, you can do it, you will definitely, you should learn to make a copy.
The quality and quantity of the group purchase business, the quality and quantity of the tasting consultant will be the key to your success. For example, the state-owned enterprise, the university professor, such a tasting consultant \”quality\” is very good. But if you can find a few similar partners, every two three consultants are equipped with a full-time sales follow them to do service, and sales naturally get up.
Moreover, you have to clear the group purchase system of the middle and high-end liquor, understand, design each step, convenient to land. It is only necessary to make a targeted during the operation process. I don’t understand the core of this system to do a bigger copy, so that more agent business will sell wine to make money, you will succeed.
We also talked a lot of details about the group purchase wine, and many of the contents were said. This is also the experience I have continuously learned, think and explore in recent years. If you want to do a good job in the high-end liquor, it is far less than one or two points, which requires a lot of \”proven\” conditions to support.
For example, brand, price, packaging, profit distribution, guest love serviceFor services, sales policies, etc. These are the key to \”proven\” conditions for group purchase success. When it comes to price problems, the buddies said that when the epidemic last year, they did a cheap wine, who knew that the wine was sold at all.
If there is no strong channel ability, don’t touch the low price wine, because branding, high-endization, circle layer is the inevitable trend of Chinese liquor. Having Gao Ma profit has the opportunity to make a greater market investment, consumers’ cultivation and cognition have the opportunity to establish. And how can low-end products, even if the income is used to do market costs?
No matter when, to do the business of rich people! Last year, I told a buddy who chatted with a buddy. He said that you sell so expensive, who bought? I said, not expensive, but some consumers have not yet reached this level, sauces with a single price below 500 must have no future. Later, he found a few friends in the system to obtain the wine, looked at the packaging, and no one said expensive.
The consumer corresponding to the high end is also a medium and high-end group, which has a considerable influence of the high-net value population. As long as the products and services are good enough, they have considerable purchasing power and market appeal to quickly help your brand to enlarge the influence. Of course, it is very difficult to get this group of people, but it is extremely valuable.
Recently, when our team communicated with dealers and intentional customers, everyone was surprised and identified with the logic of the wine. Because our logic can understand, it feels easy to operate. We are not talking about empty talk, not to paint cakes, we have prepared all the \”symmetry\” work sold by group purchase, especially the process details are also designed.
The idea, the logic is clear, I have to do is the supervision and counseling of the team with the team to help the dealer will carry out the business in an orderly manner. Every month, a centralized offline training activity is coming, constantly sharing more practical skills to everyone, let the results get more sense of accomplishment, so that more dealers learned how to skill.
Of course, I know this is a long-term process, but I have enough patience to grind the whole process. Constantly accumulating experience, constantly grinding detail, constantly growing progress, making friends, static and other results.