Source: Worker Daily
The epidemic accelerated the transformation and upgrading of tourism, and the industry needs more high quality talents. Many guides actively explore the transformation path, whether it is entering a live broadcast or a research guideline, they are studying new skills, always ready.
\”Changbai Mountain is like a fairy tale world, this time must go to the full eyes\” \”I want to feel the speed and passion of the gold ski belt, Jilin can meet your full fantasy of the flour\” … Recently, 10 The tourist practitioners walked into the live broadcast of \”playing Jilin ice and snow\” and turned into the routine line to sell Jilin tourism vacation products.
The epidemic allows the tourism to touch the freezing point, originally awaiting the spring tour guide, in the context of the epidemic prevention and control, facing the dilemma of forced transformation. However, in the face of difficulties, the vectors still have an opportunity to actively attach the opportunity to seek breakthroughs. Recently, the reporter interviewed several senior tour guides who were experiencing transformation.
Tourism + live broadcast, the transition period has a new opportunity
After the epidemic situation, Cai Zhiyu, who is idle at home, is on the topic of \”Pretending Travel\” on his own shake account. The short video of the special attractions in Changchun City, is welcome by netizens. So, more and more people have begun to consult her \”where to play.\”
Cai Zhiyu has been engaged in tourism for 13 years. As a minister of the Changchun Cultural International Travel Agency, the epidemic allowed her to consider transformation or find new ways to spend the survival crisis. Throughout the development of the industry, the tour guide turns into the network anchor until the Taiwan, has become a new trend.
\”Always at that time, the Jilin Provincial Wenke Hall launched the literature from the Media ‘Shuanghai’ Supporting Events, selected hundreds of unit accounts and personal accounts, hired experts to conduct account diagnostics, medium-term planning and traffic support I followed together, I have to benefit more. \”Cai Zhiyu said.
In March this year, Cai Zhiyu also formed a live team, launched a live broadcast of tourism products, and the tour guides of the travel agency changed the temples to the public. The team will also introduce the offline will move to the live platform. \”The number of offline activities is limited, the time is limited, and the live audience is wider, and the customer is always asked, the anchor will answer at any time, the effect is particularly good.\” As of now, their team has accumulated live 17 At the venue, nearly 100,000 people in the highest single scene, driving about 300,000 yuan for the turnover.
Not long ago, Jilin Provincial Tourism Association held the training of \”Wenxao Public Welfare Lecture Hall and Playing Live Belid\” training, attracting more than 100 Chinese brigades from the province.
The senior guidance that has been transferred, Wu Di has never given up the tourism industry, and she will still stick to the group or to the scenic spot, but also specially made a short video and live broadcast, and speak Changchun People’s Street. History, the story of the palace, attracting more than 10,000 fans. I learned that the event is specially invited to participate in the training. She said: \”After the end of the epidemic, the tourism will definitely usher in a better development machine.Will, I will always be prepared, return to this industry!
Market segmentation, tour guides do not go forward
In leisure, Wu Di often read the live broadcast of net red guides to learn. She told reporters that this new marketing method is a general trend, but It is not easy to do, you need to invest a lot of energy.
The reporter learned that the income of the tour guide anchor is mainly rewarded by fans, and now the blessing period has passed, and the revenue is generally sold in live. Toleb specialties. From the actual situation, the tour guide anchor is still small, the brand spread is not strong, and the belt has poor results.
However, the tour guide’s occupational transformation is far more than this. \”Tourism Market Constantly subpriminate, providing new employment opportunities, such as research guides, residents, rural tourism project assistants, etc., although they have not turned off. \”Cai Zhiyu said.
After 2004, the tour guide card was taken. After graduation, he began to bring the entry group, the exit group, Li Yuli, after the epidemic, was leisure for half a year, and seeing a group in a short time, he I also found another job. However, when the old east began to develop a tourism project, he grabbed the opportunity to return to the company, responsible for the marketing management of kindergarten sectors.
\”Span is still quite big, face The guest group is different, the focus of work is different. \”Li Yuhang said. In order to adapt to the new position as soon as possible, he will take the public to learn from the predetermner.
Wu Baojun, leading industry, archeology, archaeological, food, etc. also involved in the research tourism project. Thanks to the rich experience and pressure resistance of doing tour guides, he has adapted to the new job in less than a month. \”I also thought about doing other work, but finally didn’t give you to leave the tourism industry. This job has a wide demand for knowledge, I have to constantly charge to learn, in order to present perfect courses. \”Wu Baojun said.
Future tour guide, go to\” one special \”
\” The epidemic accelerated the transformation and upgrading of tourism, the industry needs high quality talents. \”In Cai Zhiyu, an excellent tour guide has a lot of advantages, such as language expression and communication skills, personal image is better.\” No matter how changes in the environment and market, excellent guides can find opportunities to quickly adapt. \”
Cai Zhiyu believes that the future tour guide will go to\” one special \”, no matter which position in the tourism, can play an important role. In addition to the professional students, in addition to prison Basis, should also be completed in combination with the development of the times.
\”After the tour guide does not have to wait and wait for the travel social committee, but to compete for the market with reputation. \”Li Yulan said that the students who have taken the tour guide card will bring a group in a few days. Future will be eliminated by the market.\” This occupation is no longer youthful, must have some experience and accumulation to meet tourists. Requirements for high quality services. \”He also suggested that college education could not only stay in the campus, and society should be organized as much as possible.Practice, providing internship opportunities, helping tour guides students understand the current status of the industry as soon as possible, with society and market.
In the process of trying to shoot short video, Make a live broadcast, Cai Zhiyu specializes in many network classes, and often finds opportunities to learn from \”large V\” around you.She said: \”There are a lot of learning channels in the network age. The key is to actively participate in it. I believe that every new skill can be opened.\”
\”Don’t be discouraged because of the epidemic, difficultWill pass. Visitors will continue to transform customization and high-endization, requiring tour guides to have higher quality, and we only have time to prepare, in order to seize the opportunity. \”Wu Baojun said.
This reporter Liu Wei