After retirement, take 2,000 pieces to start business, rely on \”unresolved\” business, and earn 2.4 billion a year.
What should I do in my country? What should I do with age? Everyone thinks is that retirement is enjoying the old age, such as drinking tea, takes a walk or goes to travel, and has worked hard for a lot of life. However, there is a retired elderly, but he lives out unusual life. When he is 60 years old, give up the comfortable retirement, but choose entrepreneurship, leaning on the \”inconsistency\”, the umbrella is successful, a year Earn 2.4 billion, make the company into industry faucet, he is the founder of paradise umbrella, a legendary figure in a later business.
Wang Binzhang, \”Old Range, Zhi in Milky\” In 1984, the 60-year-old Wang Bin is officially retired from Hangzhou Wu’an Agricultural Machinery Factory. It is different from others. Wang Binzhang did not have the day of the relics, but started to start a business. In the eyes of many people, it seems that only young people or middle-aged talents should do. After all, young people are energetic, dare to fight, with strong stress, The middle-year experience is rich, and the maturity is stable. They have the qualities of entrepreneurship. However, the retired elderly Wang Binzhang is not convinced, not only must start, but also do a result.
In 1985, Wang Binzhang took only the 2000 yuan to start the umbrella small workshop. However, in the 1980s, the living standards of ordinary people were not high, the consumption capacity is limited, and the limited market plus fierce price wars, one umbrella will only sell one or two money, low-cost market environment will naturally lead to manufacturers Sacrifice product quality and grade, Wang Binzhang saw business opportunities, and realized that the price war was not outline, only relying on middle and high-end to go out of his way.
A small rain umbrella looks very simple, but it is not easy to do it, it seems that ordinary umbrellas, actually more than 100 light parts, want high quality must be every link Pass through. In this way, Wang Binzhang rely on the technology and experience accumulated in the past, successfully designed umbrella with high quality, at pricedParadise umbrellas are several times the other umbrellas in the market, but even if they are strong and durable, heaven umbrellas have successfully occupied large-scale markets, from this paragraph umbrella brand market battle ended successfully.
Hard strength + innovation continues \u003d high quality
Created paradise umbrella, Wang Binzhang continues to develop new equipment, more than 90% of equipment is self-developed, constantly improving the umbrella And the paragrant, paradise umbrellas accounts for large markets, and the word of mouth gradually establishes.
In the middle of the 1990s, the bottleneck was ushered in. Because of the start of starting, paradise umbrellas were positioned in high-consumption groups, and the one who was strongly reduced as the economic development capacity is gradually reduced. Umbrella needs, many ordinary consumers tend to be due to the price of paradise, in this case, paradise has changed the strategy, launched a series of main fashion products, positioned in college students and urban white-collar groups, while targeting ordinary consumption , Heaven umbrellas launched the people of the people, expanding the consumer group of the product, climbing the performance and festival of paradise umbrellas through the right business strategy.
Protecting the brand, \”Zhao’an\” to fake, continuous improvement However, \”people are afraid of being famous, pigs are afraid\”, soon, the country has emerged in many counterfeit paradise umbrellas, this The sudden trouble makes Wang Bin chapter to sleep, except for the horizon of paradise, even worse, the quality of these counterfeit umbrellas will ruin the parachute’s umbrella.
In the face of the \”false paradise\” in the country, Zhao’an has not been blocked. Wang Binzhang thought of a magazine, that is, everyone earned more than 160 total sales in the country, letting Fake distributors become two or three-level dealers. In this way, while making money, it is also a better foundation for the sales of heaven umbrellas. At this time, Wang Binzhang accelerated the technical update of the product, increase the difficulty of the paradise umbrella, so the headache of fakes were hidden in less than a year. Wang Binzhang, not only puts the enemy of the enemy, but also pulls the other party into his camp, from the opponent into the assistant, speeding up the development of paradise umbrellas.
In order to keep up with the trend of the times, when the paradise umbrella is just established, the distribution means adopted is the wholesale system, and the product is distributed throughout the country through domestic department store wholesale station, but this set There is a drawback between the system is that the capital turnover is very slow, and severely dragged down the development of paradise umbrellas. To this end, Wang Bin Zhang isChange the system, build your own distribution system, although the sales staff’s work is increased in a short period of time, but this channel change, but the parachute umbrella keeps the footsteps of the times.
Guard the umbrella giant until the next generation 2015 paragrant umbrella has exceeded 2 billion, the throne of the leader in the industry, and set the first for 20 consecutive years. The glory of paradise umbrellas is inseparable from Wang Bin’s efforts. He will get up at 4 o’clock every day at 77. Working 14 hours, such work habits have been reached for decades, until the age of 91, really \”retire\”. The old man uses his diligence, pragmatic, enthusiasm, and paying the best umbrella for a lifetime, his old age is an inspirational legend.
Wang Binhang retired at the age of 60, relying on the successful business of the umbrella, relying on the quality of the superior product and the correct business strategy, and created the leading hegemony of the umbrella industry. The paradise umbrella has already entered thousands of households, not just a well-known brand, but also a year of honoring 2.4 billion umbrella empire. In the future, inheriting the next generation of paradise umbrellas, what development will develop, let us wait and see.
As the saying goes, life is in diligence, why not ask. No matter what is doing, as long as you want to think, you will work hard, it is not unsuccessful. A lot of young people blindly in life, I want to start this business, but I don’t know why, a umbrella in life can do 2.4 billion, you can think that life business is everywhere. A small workshop did today’s Chinese umbrella leader, and had to admire the old man with a 60-year-old age, but his success is also telling us everyone, as long as there is an idea, start business at any time. Not too late, as long as you pay the actual action, you will have a good results. How do you think of this entrepreneur?