The way to make money

△ Blue word can pay attention to us

Editor’s press: \”I only need to experience three times clock, I will use the same game.\”

said to be greedy Blue Moon, I believe everyone’s first thought must be this magic advertisement:

Da Hao, I am Tiang Tianle, my four slag glow, sputum lazy, and don’t pull four miles The new version of the ship, just experience three times, and I will have the same game.

Under the match of \”Funny Harmon\” + \”Vulgar Wen and Pictures\”, the advertisement of \”Greed Blue Moon\” has become a contemporary young man unknown, no one knows, even Its spokesperson Zhang Jiahui has been got a \”slag giant\”.

However, some people know that in 2016, the company’s greedy Blue Moon, in 2017, the water income has exceeded 1 billion, and the suction gold speed is comparable to the pennarker:

[123

Note that this 1 billion is the game income, not the amount of flow.

So, no matter how we ridiculed others? \”Mandarin is higher than the three-level B, etc.,\” \”Green Ancient Tiangle\”, does not hinder the ten small goals of Wang Jianlin in one year …

So, \”Greedy Blue Moon\” is depends on what means, let people give this advertisement Ray, the quality of the game is golden?

1 How is the play of the Blue Moon?

The gameplay of the Yaming Moon is extremely simple, and it can even be said to be \”idiot\”:

Do not use manual operation, automatic task, brushing, upgrade, encounter automatic PK Who is over, and it is good to get it.

If the combat power is not high, the equipment is not good enough, it doesn’t matter.

How is this \”brain\” game, how is it?

1) Agent \”热\” page tour starting home

Many people may not know, make a magic advertisement \”is a brother to cut me\” company \”greed game\”, It is not a \”greedy blue moon\” developer.

This game is developed by the old game company called \”Zhejiang Shenghe\”, \”Game\” is just issuer.

What is the issuer? Popular, the relationship between the game’s agent platform, and the development company of the game is roughly as shown below:

\”Your Playing Blue Moon\” game in the developer’s book, called \”blue Monthly Legend.

\”Greedy Blue Moon\” \”greedy\” is just \”playing games\” in the publicity, in order to emphasize his brand, then add it. Why is the development platform called \”Blue Moon Legend\”? Because \”Legend\” itself is the guarantee of traffic.

in 20Before 00, there was a phenomenon-level page tour \”blood legend\”. At that time, the momentum was unprecedented, probably \”king + eating chicken\” is so red, and the two words of \”Legend\” have built an extremely huge fan group.

At a time, \”Legend\” became super traffic words in the page tour.

There are industry insiders to know on the news until now, as long as you do the \”legendary\” advertisement + game name \”Legend\”, follow-up, conversion rate or retaining rate, general Pretty good.

Looking at the profile, the subsequent \”imitation legend\” game is simply like the spring bamboo shoots, leading to the original company to tell 200 copies, 200 copies:

[123 \”Blue Moon Legend\” is the product of this period. However, so many \”imitation legend\” games, why only \”greedy Blue Moon\” is alive, and make a big earned?

After this back, you can’t leave them asked the stars to be crazy marketing \”Sao …

[12)\” Fudge \”a large number of star endorsement

In order to attract more people The eyeball, also gives yourself, let more users choose myself in the homogeneous page tour, the greedy game begins in a large quantity, please \”endorse\”.

Let’s take a look at the list of \”spokespersons\”:

Golina Zha, Feng Xiaogang, Zhang Tian love, Nicholas Tse, Wu Mengda, Guo Fu City, Liu Wei, Chen Xiaochun, Zhang Jiahui, Guo Fucheng, Gu Tianle, Zhu Yin Sun Honglei, Michael James Owen …

Not only the list is very long, the star is very red, but can be sent to Chen Xiaochun in the company for 3 months, Zhu Yin, is very mysterious:

[ 123]

a team to complete before February, May officially registered companies, only 17 people in the case of a member, you can go to the two veteran celebrity endorsements in August, which was what the level of public relations ah ……

can use this \”speed Thunder\” big harvest spokesperson, not necessarily with the conventional means.

In fact, this routine Luo Zhenyu New Year’s Eve speech on \”time friend\” is also mentioned, is a full-fledged \”Pengci policies\”:

First of all, fun game they find that a large number of star lines, all with their own ad made into PS superb technology, to promote small-scale.

Yes, this is certainly infringement, but people do not care.

At the same time put in, they will use big data to monitor each star material. If the click-through rate conversion and other data in general, it removed the material; if the data is extremely significant upgrade, immediately try to contact the star of the team, strive for cooperation.

Hearing this, I Yipaitaitui, is not that the students do put in common \”A / B test,\” Well! (butIt is carried out on the basis of infringement, 呸

Next, how to persuade the star, pick up a name, do not see the biography, LOW wear the game advertisement?

The game selection is directly contacted with the star broker. Inform TA, we have decided to choose your spokesperson, now there are two roads in front of you:

A: Do not accept endorsement Directly tell our infringement, court, casual.

B: Choose cooperation, we have prepared the endorsement fee X million, if you agree, just give you the account.

Inc., \”not afraid of shoes\”

This strategy can not only go directly to the most cost-effective star, but also save the cost of the star.

Since there is no spontaneous propaganda of too many artists themselves, strictly speaking, Gu Tianle, Zhang Jiahui is not called \”endorsement fee\”, but \”publicity fee\” is the cost of shooting a propaganda film.

Compared to a more stringent endorsement, the cost of the propaganda film is relatively low, probably only half of the endorsement, propaganda spending -1000000 …

How to say, this strategy except If you don’t have your face, you can say that it is no problem.

3) Crazy open service suction gold

starting from the line, \”Greed Blue Moon\” has been doing something: keeping new servers to make money.

Can you make money for a new server? It is necessary to start from the \”roll\” of many page travel users.

The so-called \”roll\” is \”non-stop\”, based on \”change a server, you can create a new role\” behavior:

, such as you originally in A There is a role in the area, this role is full;

But when you log in next time, you can choose to log in in the Q area, change the zone automatically generate new roles, the new role small Q is a 0 Grade number.

What should I do this?

You think, if you are in a great god, it is still a small shrimp;

When you arrived, there are not only a newcomer reward, but also a little liver Liver, casually, can hang most of the white white, belong to \”Designation,\”, and the cost performance is not too high.

Therefore, many people are passionate about \”rolling\”, which requires platform to open new clothes.

How fast is the \”greedy blue moon\” open? Please see the data, one year of opening up nearly 20,000:

2017, \”Blue Moon Legend\” open service is a full-page tourFirst, and in the agency, the most in service is more than a play …

For the platform, there will be more servers, the more users \”roll\”. In these \”rolls\” users, there are two people:

One is to pay attention to ranking. This kind of person does not want to come down, and the Ta will take talent to even dozens of millions of money to maintain their position.

These users with a large number of gold are the leading income of the game.

The other is to compare \”speculative\”, and every new service is a little bit, and I find that it is not good here.

No matter which kind, it has brought the user’s active and revenue, and it is not lost.

With these users, it is no wonder that \”Greed Blue Moon\” has been released more than a year, and the income is 1 billion + …

2 Why is there so many people? Greedy Blue Moon? \”

However, even if there is a star back book, the super fast open service, I still can’t understand that someone will make hundreds of thousands, or even hundreds of thousands of tens of games.

There is money to buy equipment in the game, all have enough to cut ancient Tianle and Zhang Jiahui … (joking)

This kind of phenomenon behind, not only there is a proxy platform Crazy induction and calculation, and their goals of users’ \”wish\”.

1) Advertising Screening Target population, layered transformation users

Have you ever thought about why \”Greed Blue Moon\” is willing to put a sand carving advertisement in a big hand?

First, I can guarantee it with you, it is definitely not because of the planning and aesthetics of greed:

\”Greedy Blue Moon\” conference celebration cake, from Just I just took the International Gold Award \”SK sugar king\” Zhou Yi fought by hand;

The same name of his brother game \”Greedy\” is from the famous music producer Lei Yu De.

That’s this, have you told me that the planning and aesthetic problem?

The platform has been put on this big red green advertising, of course, because of the effect, after all, there is no one in the world to lose money.

With large red big green advertising, the platform can screen off our users who will not be transformed, leaving their target users.

\”Greed Blue Moon\”, or the main target user of the entire page, there is a very clear user portrait: 30-49 years old, mainly distributed in three-wire and below.

While this part of the \”small town middle-age\” has certain economic capabilities, because of social media is not active, we tend to ignore how large this group is.

They often have a stable family career, but there are not many idle time, plusThe complex game of the last year, the king, eating chicken, etc. It is difficult to get started, so they prefer to play simple, do not have fun, you can play.

\”Glucked Blue Moon\” game, just satisfying the needs of this part of the user.

After these target users entered the game, they were divided into small R, medium R and large R (R, RMB):

schematic data, respective game amount Different

After the leveling layer, the platform will use different means to \”break\”.

2) Professional stimulation of large R, promise \”cash back\” transformation small R

For large R and medium-small R, platform often have two sets of different operational strategies. However, there is only one purpose: let you catch money, and make more money.

1 big R: special service, tailor-made equipment

If you find which server has more than 20,000 big R, it will have a lot of game GS specialists. \” Follow up \”this big R.

What is the \”Game GS Commissioner\”? In fact, GS is the abbreviation of English Game Sales, commonly known as the nursery.

In general, there will be a group of professional tips in the page tour company, and the consumption of large Rs is their KPI.

To prevent the left handle, now there is less in the platform,

Generally, all kinds of WeChat QQ part-time group release

\”Follow Jin\” big R? Very simple, it is to create a \”exclusive sense\” \”distinguished sense.\”

For example, directly \”exclusive mount\” \”exclusive mount\” is customized directly, and even the whole game is unique; to arrange private customer service, 24 hours to provide consultation needs; find a pile of tips, in full service The screen is crazy to express the envy of the big R …

In order to keep this distinguished feel, many people who are not bad money will choose to keep money in the inside, keep their own \”big brother\”.

2 Mid-Small R: Commitment to cash back, boot input As a product mainly relying on large R-supported products, the number of users of medium and small R is not the focus of platform attention. Their focus is how to stimulate small and small R constantly charged, become big R.

In order to achieve this, many game retries are constantly single and people random freely in the game.

Many lost people will feel dissatisfied, so they will be charged immediately. I want to defeat the game. – Many people’s first charge (first recharge) is like this.

After the first consumption, the basics of choosing to \”roll\” is small R.

And when each PK is lost, the passionate recharge will become a medium R, and even unknowingly become tens of thousands, more than ten thousand in the non-stop PK, become a big R.

For some users who are not very rich, this is already panicked at this time, and even wants to go.

However, the game will comfort you: \”It doesn’t matter, equipment can be recovered to change RMB, will not lose money\”, so that you will continue to spend.

However, Qianchong entered it easily, in Baidu, black cat complaints, you can understand that it is probably:

Recycling equipment is full of deception

This kind of recycling is different from everyone, it can’t be used to make money

3) Brush love

However, there is money big brother coming out For so many years, not to eat dry rice, social experience can be more rich than we imagined, how can it be induced by heaven?

Sometimes, let them pay the money is really induced, but their feelings.

Many people in them catch up with the \”Legends\” of \”Legend\” in 2000.

For them, brush equipment, PK and other games, and \”legendary, brothers, rivers and lakes\”, form their youth.

If you can’t understand, you can take yourself, and then you have been twenty years:

\”Hello, I am X-kun, this is the new you have never played. Version, LOL Eollia, passion burning, waiting for you to fight! \”

\” Hello, I am Li X Feng, this is the new version you have never played, the king battlefield, with you When the team is black! \”

When 10, 10 will ask online,\” Why is LOL this no real antique game play? Is there a golden gold tens of thousands

Is this thought that is it possible to understand the batch of people playing \”Greed Blue Moon\”?

True, I don’t discriminate, and there is no qualification to discriminate against those who play \”Greed Blue Moon\”.

I understand that everyone has different psychological needs in different ages.

However, in fact, many so-called \”big R\” are general people who are income. Because of adding, they lost hundreds of thousands, hundreds of thousand, carry a debt on the back:

In recent years, , The mobile game impact, \”Greed Blue Moon\” page tour started data gradually decline.

The playing game platform also begins to develop, and the advertisements of the jimbus are covered, or the same formula is still familiar.The taste of the taste, the same number of people hooked:

Seeing this situation, only leave my wonderful wish:

May the world, no leeks.

Source: Operation Research Society (ID: U_QUAN)

The article is the author’s independent view, copyright The original author and the original platform. No authorization is not authorized.

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