Previously, the funny strip was underestimated; today’s twisted, it was only its first step.
Edit | Shi Can
On March 4, the fun should release 2020 Q4 and the annual financial report. According to the report, under the non-US General Accounting Standard, the funny strip has operated in the fourth quarter of the fourth quarter, reaching the first quarter earnings since the listing, and the annual total collection has exceeded 5 billion yuan.
Affected by the adverse factors such as the epidemic, the information content platform is generally \”unfavorable year\”, in this context, the funny strip ends the loss of the loss since the market, success in 2020 The fourth quarter turned a profit, it is not easy.
This has attracted many people’s interests and curiosity. What did the fun should do, in the 2020 \”anti-wind\”? In the next 2021, how will the funny strips develop?
What is the \”anti-wind turning\”
Internet advertising, has always been the main revenue from the Internet information content platform such as fun bars.
In the big background of the epidemic and economic environment, the Internet advertising market is weak. A report of the China Business Research Institute showed that the growth rate of domestic Internet advertising growth in 2020 has further slowed around 14.4%. When the Internet advertising market enters the stock competition, the breakthrough of the fun should be more difficult.
Realizing the \”anti-wind turning\”, the fun head strip is thrown, on the one hand is open source, which is the excellent management capability of funny strips.
First, the throttle is thrown. From the financial report, you can find that a large part of your interest is from the user’s acquisition fee and the user’s retaisture fee, which is closely related to the migration of the funny gold coin incentives and socialized. However, in 2019 Q3, the fun should change the development strategy, from the pursuit of strategic growth adjustment to the health.
On the open source, the fun head bar product matrix continues to force in 2020.
For example, a free reading platform is a free reading platform. In 2020, Q4 has obtained $ 110 million C round financing. If you don’t care, the headlines continue to invest in rice, the company’s other business is in the fourth quarter The operating profit has exceeded RMB 100 million. Under the strategy of multi-diverse, the fun should also be better stabilized in the field of emerging markets.
It is also worth noting that the funny strip is profitable.Not a function of peace, but the result of long-term improvement platform health. After a stable operation in the economic model, the continuous profit of the funny strip can be expected.
The value of the multi-product matrix
In 2020, the fun should not only achieve a single quarter to profit, the user experience, the quality of the content is also Continuous optimization and improvement. In the emerging market, the number one player in the field of entertainment content in the emerging market, the funny strips are getting more and more stable.
From the perspective of financial report, the gold coin incentives of the funny strip are declining, which shows that the overall strategy of interesting heads to improve platform health is very effective, and spending a new, promoting life on users. Expenditure is effective, more resources can be put into the promotion of the content quality of the platform.
In this process, there is naturally some users who are only \”wool\” users. But this is not a good thing for fun: After the \”wool party\” users leave, the high value users of truly consumer content rises, greatly enhance the quality of the remaining users.
After the turnover is profitable, with the investment in the funds and the company’s benign operation, the fun should also receive lost land, redistributed, higher quality users in the user’s field.
Funny Both founder Tan Sliang
From the user’s perspective, the use experience of the funny strip in the past year is also continuously optimized.
At one end of the content creator, the fun head bar also optimizes the content production tool, improves the author incentives, and increases the inclination of high-quality authors, and helps quality authors get more growth and income. As of the end of December 2020, the interest of the Poinsear App Author added 49.76% year-on-year, with an average of 30% in the monthly income of the high-quality author, and has achieved fruitful in the author’s ecological construction.
After the more stable profit, the fun should also have more resources to put into the excavation of quality content, and the content of interest of the headline app is further serviced.
Furthermore, a diversified product matrix of a funny strip also provides users with more entertainment lifestyle.
The current fun should not pay attention to the content of pure information. It has developed multivariates including information, games, short video, novels, which can provide users with more gameplay and services. In this case, the value space of the funny strip will also be greatly improved.
Free web market imagination
in the product matrix of fun headlinesFree network meter reading text product is one of the most dazzling star.
in 2020, read the full meter platform thumbs up over one million the number of original works of 11, the cumulative number of a reward than 800,000 times. The results, in the main emerging markets net culture platform called thriving. Free web text mode, but also in emerging markets in practice it has been verified.
In addition to the user, the capital market also read meters once again agreed. October 2019, meter reading received $ 100 million B round of financing by the CMC Capital lead investor; a year later 2020Q4, meter reading once again completed a C round of financing of $ 110 million, under the continued investment of resources, meter reading Eco content will also be more healthy and prosperous.
network text platform is an important source of pan-entertainment IP, the meter reading of the original platform IP value is also beginning to show. To date, 30 meters have been read the original novel super hatch into IP skits, and the whole network has made a good response and reputation. The total amount of the whole network meter reading playing skits IP has exceeded 20 million total over 13 million fans, thumbs up over 50 million, more than a single IP drama set amount over 50 million players.
In addition to pay-per-Ying, the meter reading on the commercialization of IP explore skits also worked out a lot of new games are played, to maximize IP value has been released. For example, the brand side and the linkage exclusive title, plot or scene and brand depth of integration and so on. Successful commercialization attempt, further evidence of the vitality of free text platform IP network adaptation.
In addition, many areas are still interesting headlines short video, games, explored, in addition to expansion of Internet advertising a new profit model. Although the proportion is still small, but very can be expected in the future.
It is interesting headlines official said the goal of the year 2021 was interesting interesting headlines headlines App, small videos, short video, broadcast, gaming and other innovative companies can stay in business growth on the basis of scale realized RMB more than 700 million yuan (or US $ 100 million) annual operating profit.
disclosure of earnings from the growth point of view, interesting headlines have great hope that the timely completion of this goal. Especially in 2021, affected by the outbreak and other uncertainties gradually reduced, the Internet advertising market continues to pick up, interest is expected to headline a more stable cash flow.
Previously, interesting headlines had been underestimated to a certain extent, its business model was once trapped in a \”burn change user\” controversy. In today, interesting headlines with good management ability, the successful completion of lowering the efficiency of transformation, helping to create a growing health economic model.
Today’s profitability, interest only the first step in the headlines. After running through profit model, imagination interesting headlines will be greater, the emerging pan-entertainment market trillion, waiting for the pace of its progress.