The way to make money

(Text / Solit Red Juan Editor / Ma Yuanyuan) \”It’s still a very lucky thing, and the man is like a man.\” Peng Yuan face said.

The little red book was well known to the blogger, and the Shanghai has moved 3 times in Shanghai. It has passed the 58 city, Zuber and idle fish, but did not pass the intermediary.

\”The advantage of the landlord direct rent is to save 50% of the intermediary fees.\” On the basis of 6019 yuan, Peng Yuan face is moved into a 30-square-meter room with a price below 5,000. From \”10 square meters’ single package ‘to\” small family package’. \”

and Peng Yuan face, there is still a lot of tenants who are looking for a house in the housing. There is a part of the house to find the house, and have a heart to move into a new home; some part of the intermediary \”vest\” in the idle fish, and finally, the enemy is not a trivial choice to sign a contract; some believe that the fish dragon is mixed, turned to the chain home, Anju passenger and other regular Renting agencies, but seeking peace.

According to the 2020 data of the Shell Research Institute, the Shanghai rental population reached 87.46 million, constituting the country’s largest rental market, and the rental population accounted for 40% of the total population of the town. , Ranking first in the country.

Such a delicious cake, naturally attracting capital frequencies. In 2014, the 58 city will be divided into user products and commercial products: user products are the information output of the front-end in the process of finding the house, and commercial products are the content services of their payholders.

The start of the payment of rental mode is also officially triggered agency. Directly leading to the payment intermediary to seize the real estate information flow, the landlord real estate is sinking, the tenant is naturally being \”false information\” in the same city.

The same problem is also encountered in the panels of the C-terminal. There is a Douban user posted that \”there are many housing groups on Douban. They are all netizens to rent or enroll roommates, so the provincial intermediary fees. But the recent black intermediary will enter, and give you a lot of difficulties. The Douban team must be captured by a mediation. \”

When the old player was in\” inner volume \”, the BAT player runs into the field. In September 2016, the second-hand trading platform under Ali’s second-hand trading platform was online, and the Ali’s internal trust system was online for less than 6 months, and the scale accumulated in the traditional intermediary.

In February 2018, the idle fish combined with the credit system such as sesame credit, introduced credit-free deposit room, ie, the credit-like tenant can enjoy the free deposit. Soon, the free fish rental is on the line \”real landlord\”, \”free intermediary\” and other services.

However, the idle fish at this time is obviously in the state of \”circle self-cute\”. I just said that Peng Yuan face that just leased to the house is said. \”The landlord is just a mentality of trying a try.Leave a house on idle fish. \”

Shanghai Handong Zhao Cheng also said to the observer network,\” The house is rented for about 4 years, and has never heard of idle fish rent. \”

True to go out of the idle fish, should be an obsession of the egg shell\” crack \”to\” landlord direct rent \”.

Interesting is, Eggshell apartments are also born. In March 2019, the eggshell apartments got a $ 500 million C round financing by ants, and the Tiger Global Fund,

In other words, those who broke into Ali The tenant of \”idle fish\”, which is very likely to have a Ali’s eggshell apartment in Ali, \”Everyone who has a warm shell is all in the foreign land\”.

One-handed brand sounds

Focus on the idle fish for C2C business, has been trying to build a \”community-sharing economic platform\”. The founder has publicly expressed that the idle fish allows for business, but the overall atmosphere should be controllable, commercialization Can’t be too strong.

In addition, at all, it is considered that it is too much to spend hundreds of millions of consumers to get the idle item to the platform transaction and replacement of billions of consumers. User.

With the continuous expansion of the idle fish market, it is not true that this is not realistic. Alibaba is in 2020, and the number of idle fish has exceeded 200 billion yuan, online seller number 30 million, the second-hand idle market size is expected to exceed 10 million.

\”With the leisure fish out of the niche, there is at least 50% of the price information in the price information. \”There are users say to the observer network, the more the number of persuasion, the idea of \u200b\u200bfinding the landlord, the more light, after all, there is not only one thing in the adult.

In order to be more efficient Find the landlord direct rent in the idle fish, some netizens even write a guidelines for the opening of the pits. First, \”the goods he sell\” If most are other housing information, it is basically the intermediary \”vest\”; secondly, the house will look Clean net, the picture is beautified, no bed, no life supplies, no need to continue to struggle; The idle fish advertises the \”real estate\” \”real estate\”, but the actual \”intermediary\”. Some names, such as the \”No. 1\” \”Shanghai Family Real Estate\”, etc., also display the intermediary label Some of the \”vest\” appearance \”vest\” to pretend to be \”landlord\”, which has taken a long fish.

\”Most of the agencies have a home in the idle fish. \”In other words, the user who has worked hard is willing to be harvested by the intermediary.

Regulatory mechanism needs to be optimized

hair, pictures, text, release, less than 10 seconds You can release a lease in the idle fish.

Zhang Xiao to the observer networkIt is said that she has released a rental information in Douban and idle fish. The reason why chooses these two platforms, except for the more famous rental holy land, but also due to its faster audit speed. \”Of course, the payment fee is also one of the respective aspects, chain home, housing and other platforms need to upload information, paying the intermediary fees.\”

The lack of audit links, resulting in idle fish full of true and false information, fish dragon mixed. \”In order to get tenants, most intermediaries will make some false information on some of the Zuusuu. Among them, most of the intermediaries will release a rental information below the market price, and then the houses and pictures that are in real zone do not match. After you gave up, re-propose several listings that exceeded the expected price. \”There is tenant.

For example, the title is \”管 家 – long hair garden – approaching subway\” to launch an area of \u200b\u200b35 square meters, one-bedroom, one bathroom, price rents 888 yuan / month. The publisher is \”Shanghai Integrity Real Estate\”, in the user page of the idle fish, use \”corporate qualification certification partners to provide you with quality rental service\” to introduce yourself.

Satsuned is that I want to rent a room with a rent of less than 1,000 yuan to the Shanghai center, and there is no difference in the heavens. And so obvious \”false information\”, full of every corner of the fish.

It is worth noting that the rental business of idle fish even gave birth to a new industrial chain. The observer network learned that the data distribution of the idle fish rental port \”Idle fish hair rent, one button 10 network; 100 idle fish, add one button to send 10 platforms; Marious platforms.

In this regard, the idle fish rental, said that there is no function of this one-button 10 network, and there is no so-called rental port, only the API of the free fish.

However, the large amount of influx of the intermediary is also directly raised the rent cost. In this influence, there is a tenant to the observer network that the probability of finding a personal landlord in the idle fish is about 5%, and now 2 achievements are very good. \”Personal landlord has a small exposure, most of the traffic is bought by mediation, and there is no ideal effect in the idle fish house.\”

This scene seems to be 58 city, Douban rental history appeared in history, And it is about to repeat it on the idle fish.

On the evening of April 6, the idle fish released the announcement, and the idle fish will be removed or deleted or shielded by the severity of the severity. Publishing and other punishment, at the same time, the information and behaviors suspected of illegal violations will also cooperate with the transfer of relevant national organs.

In addition, the idle fish rental also said that the free fish strictly abide by the management policy of the rental industry, and the pseudo-mediation (two-bedroom) will cooperate with the government to control.

However, the false information of idle fish is not concentrated in rental information. In January 202, Jiangsu Provincial Consumer Protection Committee held a conferenceAccording to the results of the consumption survey of the second-hand trading platform, it is pointed out that some platforms including the idle fish in the information release, transaction safety, etc., and the 12 second-hand trading platform involved, the online collective, open talks.

The Jiangsu Provincial Consumer Protection Committee disclosed that the platform is the main channel of disputes, but the supervision, service mechanism needs to be optimized.

In fact, this is the original sin of the Internet platform. But the key is how to advertise the credit mechanism, how to deal with the users of \”real landlord\”.

Who is playing a landlord?

\”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \”\” \” The landlord usually does not directly find tenants, because even if it is entrusted to the intermediary rental, the payment will not be less. Moreover, housing repair and other trivial things are very troublesome, and the landlord is also easy to guarantee.

So, who is the \”landlord\” of direct rental listings?

The mediation is of course the main force in the \”landlord\” population. These \”intermediary\” \”intermediary\” in the vest show that \”life efforts are the peak season, do not work hard,\”

\”We are not annoying, just simply want to save money.\” Have a leisure fish rent Experience Lu Lu said to the observer network, the intermediary has an intermediary own platform, and the idle fish disguise yourself will let everyone give birth to \”to contact emotions\”. Some intermediary and landlord talk about the cost, do not accept tenant costs, but the wool is on the sheep, \”freely expense\” is tantamount to the cover.

In addition to the intermediary, \”Second House East\” is also one of the representatives of the \”landlord\” population. In areas where the listings are relatively hot, many rentals choose to rent, and then rent one of them, share the cost.

In a tenant to go to the shop, when there is a collection of rent, a real estate sales personnel directly said that \”the homes are basically all, you can go to the free fish to see if there is any In addition, she said that under normal circumstances, she is normal. Some tenants will take the price of the entire house with the price of the whole house, and then publish a shared information in the platform of Douban, idle fish, Weibo. Generally, the price of this house is lower or flat with the price of a single house in the market.

Zhang Xiao is to rent a two-room house in Pudong by I love my family. The rental plus intermediary fee is 6,000 yuan / month, and then the shared information will be released in the Douban and the idle fish. The rent is based on the housing score, and a moderate one or two hundred, the basics and the surrounding community rent are flat.

Talking about why she would choose her rent room friend, Zhang Xiao said that \”I am worried that living in group rent, I am worried that I have encountered a wonderful room friend, I choose the house, I’m looking for roommates, the initiative is in my hand.

The tenant did even start the \”second-hand housing\” business. After renting the three-bedroom, the three rooms, the friend of Lu Lu hung together other two times to airbnb, who rely on the accommodation fee to cover each month.

In fact, the inconsistency of the inconsistency in the rental market has been long, from Weibo, Zhihua to Douban, the intermediary \”inch of the grass is not born\”, the tenant can only rely on the average price of the residential rental price. Loss is earning. Therefore, when the idle fish launches the landlord’s direct rent platform, everyone will get more and more free fish, and today’s idle fish will gradually go to the destiny of being \”control\”.

Zhang Bo, dean of the Habitan Branch Research Institute, said that on the one hand, on the one hand, it is difficult for the realism of the landlord and the authenticity audit of the listings itself, because the platform itself requires the formation data of the real estate trading center in all parts. In order to verify the authenticity of the listing itself. On the other hand, after the fake landlord is complained, the platform will be relatively difficult to check the platform, especially after being malicious complaints, it is easier to verify problems. Regression essence, assisting all kinds of rental platforms are very important, in this basal, it can be more intensive for fake listings and false intermediary.

In the final analysis, the tenant is looking for the back of the house, but it is just to find a relatively real, transparent and free, comfortable environment. As Peng Yuan face said, it is a very lucky thing, and the difficult value is expected to exceed the object.

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