The pharmacy did not see any customers, why do you make money?
In recent years, under e-commerce and rent double impact, there is not much better line in the store, and many physical stores have closed their own business.
But have you found an interesting phenomenon, when other physical stores are not good, the days of the pharmacy are quite moist, most pharmacies are still open, there is no closed closing, the more you are more. .
For example, there is a brand pharmacy under our community, only one store three years ago, but last year they opened a store, this year I opened a store in our community. As of now, there are only more than 2,000 households in our community, but this brand pharmacy has already opened three stores.
More incredible is that the more these pharmacies are getting more, but there is no customer in the usual, most of whom is the door, and it is quite wonderful. These pharmacies usually have any customers. Why can they still stand, how do they make money?
While the pharmacy is not so big, they can stand up for a long time, in fact they have their own moneymen, which are mainly reflected in several aspects.
1. Sick medicine is just needed.
If everyone has no money, it may be more frugal in eating, but if you are sick, I believe that even if you borrow money, you have to take treatment, treat your disease or go to the hospital, or go to the pharmacy to buy pharmacy to buy medicine.
For those common diseases such as colds, like a cold, pull belly, many people generally will not ran to the hospital, most people will go to the pharmacy to buy a little medicine.
It is also because of this just need of the drug, so the pharmacy is not afraid that no one is bought. After all, it is very common, as long as someone, the drug will have a demand.
2, the purchase rate of the pharmacy is high.
Everyone to go to the pharmacy is very strong. It is to buy medicine. There are no few people who are idle. After entering the pharmacy, most people will buy some medicines, so the purchase of pharmacy The rate is very high, because of this, although there is very little passenger traffic, the amount of transaction customers is more.
3, the drug store has a higher profit.
The pharmacy of the pharmacy is full, different drug profits are different. Some drugs have a low profit, but the profit of the pharmacy is not low. Most pharmacies’ profit margins can reach 20% ~ 30%. between.
Only, in recent years, many people will pass through comparison when buying medicine. If you don’t have to use some people, you will purchase online, so the competition in the pharmacy is also fierce. The profit of the corresponding pharmacy has not been as high as before.
Especially for some franchise stores, some costs are used to join, remain leftThe lower profit may only be about 20%.
Although this interest rate is compared with some profiteering industries, it is also relatively high compared to traditional other manufacturing.
4, health care products are important profit sources.
Online offline is increasingly intense, pharmacies want to maintain survival by selling traditional medicines, but it is very difficult, so determines whether a pharmacy can survive, there is a very critical indicator, That is how health care products are sold.
From the actual situation, those drug stores that really make money are basically mainly leased by selling health products, because health products do not have a strict price limit, as for how to pricing a lot of pharmacies will come according to the actual situation of the market .
For example, some health care products are limited. If this pharmacy can get exclusive agency rights, its profits are very high, most health care products can reach 30% ~ 100%, individual health products Profit rates can even reach more than 100%.
And the unit prices of these health products are not low, and the unit prices of many health products have reached more than 100 yuan, even thousands of money, if a pharmacy can sell several health products, its revenue and Profit is coming soon.
5, which can be brushing a social security is an attractive.
There are currently many people to participate in social security, there is a medical insurance card can be reimbursed, but the medical insurance card is currently managed very strict, you can only use it to buy medicine can’t be set, and many people are not sick, and the money is in the medical insurance card. It is useless.
So after the illness, most people will use medical insurance card to buy medicine in the pharmacy, so don’t pay cash, and some pharmacies can use social security card to buy health products, which further arouse everyone’s enthusiasm. .
In addition, there are some pharmacies to operate informal with customers to cash with the medical insurance card, such as customer credit card to buy medicine, and then take these medicines to sell, but recently my country is very strong in hitting this illegal violation, so many pharmacies don’t dare to do this.
It can be seen that the way the pharmacy makes money still very much, and the profits are also more considerable, because of this, many pharmacies can still stand up, but also open. more.