The way to make money

Natural stone is a non-renewable resource. Recently, all major stone producing areas in the country are carrying out environmental protection rectification, mine close, stone processing plant is also rectified, affected by this, and the price of stone is rising. On the other hand, according to the statistics of the China Stone Society, the overall marble sheet production is about 10% in 2018, the output of granite slabs is 20%, and the stone production in 2019 will continue to decline. .

Ceramics As a building decoration material, it has long been widely used in indoor and outdoor, wall ground. In the past two years, ceramic plates, rock boards, and the application scenarios of ceramics. Marble tile, thick plate, granite ceramic tile, quartz brick and other products, and the role of some replacing natural stone. Some industry insiders said that \”the rock board will not take the natural stone ‘all’, but may replace 10-20%, even 30% -50%, this share is already very good!\”

[123 The industry told Tao City Jun. Not bad.

Overall, whether it is a ceramic manufacturer or a dealer, the more you want to find new breakout directions, ceramic plates (including large boards, rock boards) processing applications, and internal and external Realistic, still have a lot of effort.

Environmentally friendly \”National Capital\”

The stone industry affects

On April 29, the State Council Security Committee Office issued \”Not Coal Mine for Doing Not Handling without Safety Production Conditions Notice of Mountain Work, the stone industry has a great impact. Recently, the mine shut down, the stone factory is retired, and the stone enterprise is suspended. The following is the relevant situation of the Tao City reporter according to the publicly reported stone mining, processing enterprises:

Table 1: Stone mining area

Table 2 : Stone processing factory

According to the latest report on the China Stone Association, the stone enterprises have decreased significantly, and the output is seriously reduced. The overall marble sheet production in 2018 decreased by about 10%, and the output of granite plates reached 20%. And the stone production in 2019 will continue to decline.

Stone-Ideas data shows that in 2014, the global stone consumption is approximately 237m2, according to the population of 7.1 billion in the year, global stone consumption reached 1.683 billion m2.

In recent years, marble ceramics and rock plates are in rising. Many companies continue to launch new products, Jian Feng direct stone tradition.land. Wu Jin Town, Huahong Tile Sales Director Wu Jin Town told reporters: \”Our company hits the ceramic plate this year, and this year’s demand is mature, it is not large, but this year suddenly started. Because this is a stone seal The impact, the supply of stone companies is significant. In addition, construction companies are also reducing costs and hoping to gradually use ceramic products to replace stone. Although ceramics are somewhat inadequate in textures, it is stronger than stone in plasticity and functionality, so Alternative stone has become trend. \”

Yu Yurui, Chairman Zhongyu Enterprise, believes:\” Fujian and other stone production areas are infertile, which is a good opportunity for ceramic companies. There are many companies to start now. Transforming production of thick plates, producing some simulated stone drying products. Now there is a new fabric system, the pattern can be directly infiltrated, realizing the texture of the truly stone. \”

Jinjiang City Jun Tao Ceramics Industrial Co., Ltd. Wu completed the company’s general manager of the company, today’s secondary fabric technology can significantly reduce costs, but the reality is still lacking. If you solve your reality, ceramics can completely replace marble.

At present, the market share and sales of marble tiles are also optimistic. The new ceramics in April this April, the order of the marble tiles in the on-site, more than 40 million yuan.

There are still many companies still expanding their capacity. On January 10th, the signing ceremony of the simple big rock tile production project was conducted in Guangxi, and the project proposed that the total investment was not less than 1 billion yuan, and 9 full intelligent high-end marble tile production lines were built. In July of this year, Inner Mongolia, Xinghui Ceramics Co., Ltd., simulation of the contrast, the marble brick, the Nissan Simulation, the marble brick 15,000 square meters.

In addition to marble ceramics, the rock plates are also considered one of the decorative materials of natural stone.

Shi Jufu brand founder Tan Jianhua believes: \”The rock board will not take all natural stone in the future, but may replace 10-20%, even 30% -50%, this share is already very much ! \”

Mr. Zhang, Wuhan Kwak Substitute, told reporters:\” Now, the boss of natural marble has begun to sign a contract with Laminam, Porcelanos, Delifeng, and these bosses are our Hubei Marble. The first few in the industry. 12mm thick rock board import price is within 1,000 yuan, and the rock plate is not color difference, the marble is color difference, the rock board is very competitive. \”

Mona Lisa Group Cultural Director Wang The force said: \”In the traditional ceramic brick field, no matter how innovative, how new products launched, it is difficult to have a big breakthrough, and the large-scale rock board can use the excellent performance and technical advantages of ceramic products, and conduct cross-border innovation. Entering furniture, kitchen and bathrooms, with natural stone, marble, artificial stone, artificial sheets, etc. Alternative to anti-alternative market competition. \”At present, the rock plate has entered the kitchen operators, cabinets, wardrobe, Toilet countertop, bathroom cabinet, dining table, desk table, etc.

Heavy guidance changed the consumer taste

Although the status of the stone industry \”turmoil\”, the stone industry believes this is the stone industry to speed up transformation, innovation The year of development, while the survival of the fittest is conducive to the further improvement of industry concentration.

Weiyang Shi Xu Zhihua believes: \”The atrophy of the future marble and ceramic market is an inevitable trend. These two industries are also rectified. The rectification of the stone industry is from the growth of China’s economy. The transition is quality growth. In this process, it will inevitably put extensive, inefficient and irregular enterprises, turn to support large-scale competitive enterprises, and in a certain sense, it is also the phenomenon of excessive market excessive currency, This is part of the national supply side reform. \”

At the moment, Macheng, Yongding, Wulian, Suizhou, Water Head, Yunfu and other stone production areas are vigorously supporting industrial transformation and upgrading. Changtai County plans to re-plan 2-3 stone processing concentration in October this year, build 100 standardized stone deep processing enterprises within 100, will strictly unify the construction plant, and promote the transformation of stone processing enterprises.

Mr. Zhang, a rock board company, also believes that: \”The new stone mine is endless every year, and the current closure will not cause a fatal impact. Due to the reasons for the depression of the environment, the stone industry is shrinking, but Will not die, will only be fine. Stone lies in the improvement of processing technology, ceramics is an improvement in manufacturing process, and the process of tiles is also a penny, and the price is close to stone, so the future will be driven. \”

At the same time, more importantly, natural stone, ceramics, and rock plates have relatively\” distinct \”. It has always been the natural, irreplaceability of stone, has undoubtedly becomes the preferred choice for high-end decoration. And ceramics, rock boards must replace it, the most difficult place is to touch \”soul\”.

Xu Zhihua believes that the current rectification of stone industries will not promote significant consumption growth in ceramics and rock plates. Because natural stone, marble, ceramics and rock markets have their own obvious consumer group subdivision.

He said: \”Need to understand that China is a country with a history of natural stone in more than two thousand years. The Chinese people have deeply entered the bone marrow, the rareity, natural and identity symbol of natural stone. The charm attribute is the pursuit of China’s rich people. The rich consumption concept and habits are often guided by universal economic concepts, and the price leverage usually fail in front of the high-end consumption group, so China’s high-end consumption group is natural stone The preference will not change due to rectification, some high-end consumer groups may change the use needs due to the increase in the price of natural stone. \”

Mr. Zhang, a rock plate, believes that the future ceramics, rock board acceptance Terminal userThe taste is related, which will be the focus of future corporate advertising promotion, not focusing on the product advantages of ceramics, rock boards.

Changing consumer taste and concept is difficult, but Mr. Zhang believes that it is possible. He is said: \”The luxury brand LV new package is PU material, our Chinese believes that it is incredible, why is plastic still expensive than the leather? In fact, it is a consumer taste problem, it is possible to change the concept of consumption. High products usually have several features: new, rare, quality has breakthrough, and these rock boards have. \”

away from price war

New categories need to work together [ 123]

From the perspective of the healthy development of the industry, large boards, rock plates and granite, etc., need to avoid tragedy of the price war in the tiles of the tiles.

According to Tao City, the 2014 survey shows that nearly 90% of the brand involves the production and operation of marble tiles, including Marco Polo, Xin Pearl, Hongyu, Dongpeng and other large-scale production Tao companies, simple, Professional Dali Tao Paugion, etc. At that time, hundreds of marble tile production lines across the country.

With Jiangxi Gao’an, Shandong Zibo, Liaoning French, Hebei Gaochun and other production districts large amount of Macainges marble tile production line, marble tiles have been flooded. Through the marble almost all the standard products of all floor tile manufacturers, Jiangxi Gaoan currently has more than 1 million m2, and the yield marble production in the Sichuan producing area in 2018 has accounted for more than 40% of the yield of all-glazed ceramic tiles. .

The price war of the figures marble tiles is particularly obvious. The factory price of the Jiajiang Geori Tile has fallen below 18 yuan / piece. The promotion information of a Qingyuan enterprise online shows that the 800-specific negative ion gear marble color is 14.8 yuan.

While the decline in marble ceramic prices is conducive to accelerating the replacement of natural stone, just if there is a sentence – price war is often \”harming the peers, forcing yourself.\” The ceramic industry cannot make all the categories become vicious competition.

Relative, the competitive threshold of large boards and rock products is slightly higher than ordinary products. A large-board production line has a cost of 2 to 3 billion yuan; a large board is relatively high for production equipment and process technology requirements.