How to demonstrate your brand value and attraction and get the corresponding benefits, these problems have always been the problem of business thinking. With the continuous innovation of WeChat, WeChat has gradually become a part of our lives, nothing to brush and brush the WeChat circle, see what the friends have become a long life, take WeChat public account to carry out their own brands Promotion and get the corresponding benefits?
Xiaobian will give you an example. After reading it, you will understand how you should do it.
How does the merchant conduct brand publicity exposure through WeChat voting activities?
A mother-in-Baid shop held a \”Meng Bao Competition\”, during the shop line User scanning code participates in voting activities and links in the online conference customers, sharing, a total of 3,000 registrations, have attracted up to 3,000 registrations.
The voter reached 300,000, and the number of visits reached 2 million. The activity time was set for 7 days, which were generated within 7 days.
Because the prizes set by the event is very rich, the value is 10,000 to a few thousand, but it is also used, so the treasures are very upset, almost one free will conduct voting activities. Sharing, launching your friends vote for yourself, which directly leads to the influence of this activity. Growth.
So the first few tickets in the voting list in the final viewing list are almost nearly 10,000 votes, but why can you reach nearly 10,000 votes? Does he have so many friends?
How does the merchant make money through WeChat voting activities?
And each contestant is a small Baby who is the favorite of his relatives and friends, so many people willing to increase the number of votes for the player for tens of thousands of people.
Suppose 3000 contestants, every player’s father and mother, and uncle aunt are willing to spend an average of 30 yuan for the child, that is, 90,000 yuan of gift income, deduct some costs of the middle, and the cost of prizes, but also Leaves 5-6 million, this is the income we have obtained directly through voting activities.
At this time, many people will feel that someone will find a third party WeChat brush ticket, but will not choose to give gifts. In fact, this is not the case, and now the third party platform basically has defense. The function of brushing the ticket, if you suspect which player can be transferred to the data directly through the background, directly reduce the number of votes, he brushed the ticket, and it is not easy to find your theory, and brute ticketThe unit price is not lower than the unit price of buying gifts. It is not as good as it is not as good as he spending a gift to buy a gift.
So we can see a large WeChat in a simple eventVoting activities can not only perform high exposure for our brand, bringing me more attention, and bringing us gains, so we can lead to the voting platform as a professional and efficient voting platform to provide each activity.Customized service is our merchant’s activities to be simple and efficient, and high traffic, resulting in brand exposure and benefits.