With the 12 years of watch industry experience, fast hand second-hand luxury watch business \”European Top Industry – Zhao Xingmin\” (Quick Hand ID: 1481792659) For Longines, Tangeral Plative Omega and other brands such as several home, and in live broadcast Detailed and professional introduction to the scale, thickness, to the mirror, movement, power storage, etc.
: Zhao Xingmin has made live live broadcast in the store
compared to young anchor, Zhao Xingmin, who has passed the year, accumulated in eight months in eight months. 100,000 fans, income also increased by 4 to 5 times larger stores.
\”I have thought that it is very troublesome to trade with strangers in e-commerce, but I really know that the old iron on the quick-end is more than your imagination.\” In the live broadcast of Zhao Xingmin, trust is the result of the anchor and the old iron \”two-way\”. For second-hand luxury goods, the expressive \”The Extreme Trust\” e-commerce atmosphere provides a healthy environment for its development.
Shenzhen watches 12 years, finally opened the second-hand luxury market pattern
Before entering the second-hand luxury goods industry, Zhao Xingmin did 12 Year watch repair and sale. In the watch industry, I have accumulated many professional knowledge about the watch. Zhao Xingmin said: \”Do this, not a day two days, need to contact the second-hand watches, every brand, every move, every structure, you need more.\”
The rich professional knowledge reserves also make Zhao Xingmin have a keen insight for this industry. \”Before and after 2016, the second-hand luxury market in China has broke out, I think it is coming.\” That’s in this way, Zhao Xingmin began to contact the second-hand luxury table.
At that time, Zhao Xingmin’s offline physical store opened in Zibo, Shandong, and the scale of urban scale limits the scale of operations. \”After all, it is involved in luxury, small cities have limited source of customers, and the demand is also small.\” In order to broaden sales channels, in addition to physical stores, Zhao Xingmin also tried to sell in WeChat friends.
From 2016 to 2020, as the friendship is sold, Zhao Xingmin’s second-hand luxury business is not too popular. In 2020, the influence of the epidemic, Zhao Xingmin Shop is at home, start thinking about how to do your next business. Summary, Zhao Xingmin believes that his judgment is no problem with the market, the key is that there has not been found a suitable platform, and the market has not yet made.
Characters, Zhao Xingmin pays attention to live broadcast, he found that more and more people have begun to get used to buy things between live broadcasts, especially during the epidemic, and the user’s acceptance is improved. Hold the trial mentality, Zhao Xingmin began to seek online live broadcast platform.
In the view of Zhao Xingmin, the quick hand gave him a new opportunity. At first, he tried to shake and faster, and later based on fast-handed flowThe amount distribution mechanism made him see that even the small and medium-sized busines in the first time, you can get more opportunities to see.
Zhao Xingmin originally thought that the second-hand luxury market is relatively small, and the person who is paying attention to the traveler will be relatively small, but with the increase of fans, the immediate interactive atmosphere between the live broadcast has brought a lot of traffic to Zhao Xingmin. He frank: \”I really didn’t expect the influence of online platforms, the same goods, 6 thousand live broadcasts, but only 30 people in the physical store.\”
After running for a while, Zhao Xingmin not only saved the losses of online under the epidemic, but also added a lot of new customers. Only half a year, he accumulated nearly 100,000 fast fans. Previously, when Zhao Xingmin did an entity, the highest sales in a year were 3 million, but in the quick hand, he only used it for 8 months, and the sales were 4-5 times.
With respect for professional and honesty, the trust of \”two-way\” is built
. \”In fact, the price of second-hand luxury goods is still a secondary, mainly a trust, he feels from you to buy things here, it is very peaceful, he may place it.\”
In the early days, Zhao Xingmin mainly Share your professional knowledge of your 12-year repair watch in a short video, \”Mainly talks about the construction, advantages and disadvantages of each watch model, then slowly sell some.\”
in the fans After three thousand, Zhao Xingmin opened a normal live broadcast of 3 or 4 hours a day. However, the first live broadcast, Zhao Xingmin was moved by the trust of the tract old iron. \”There are only more than a dozen people in the live broadcast, and I will put nearly more than 20,000 yuan. I thought that trust is all mutually, they are all in love with you, I am so whispered. Do you have a problem? Can you deal with him? \”
In order to live up to the trust of the old iron, Zhao Xingmin always treats with sincerity, do everything you can help the fans. Every live broadcast, he will communicate the situation, power storage, and function of the entire table, will also provide practical purchase suggestions according to the different needs of everyone, such as what kind of time to buy, Which or more decorative is worthless.
Zhao Xingmin’s sincerity also replaced a large number of high-viscous \”iron powder\”, many fans will safely protect him in their live broadcast, and when others have questions, they will stand up and talk to him, \”their home The watch is genuine, rest assured to buy, it is good. \”In addition, there are many fans to send small gifts and specialties to Zhao Xingmin.\” After an old iron in Weifang, I sent me a scarf. \”
At present, Zhao Xingmin has accumulated more than 100,000 fans, 80% of the ages of 30 to 50, have a mid-aemer who have certain consumption ability, and his old customers have also spread from Zibo to all parts of the country.
Under the \”Extreme Trust\”, the second-hand luxury e-commerce road
I was getting better in the quick hand, but also let Zhao Xingmin have more firmly want to do second-hand luxury goods in the quick-end e-commerce. In fact, as the demand for idle items increases, the second-hand market has gradually become a new blue sea in the field of e-commerce. Data show that the second-hand e-commerce transaction size of 2020 reached 374.55 billion yuan, an increase of 44% year-on-year, and the number of users will reach 182 million.
But in Zhao Xingmin’s view, the broad development space of the second-hand luxury market does not mean that anyone can do it. \”The threshold of the line is still very high. Just like a watch industry, you must really know how to do it.\”
Thanks to the early business experience, Zhao Xingmin has accumulated a lot of people in the supply chain. The channels such as peers, exhibitions can get reliable supply.
For the quality of the goods, Zhao Xingmin has always strictly control. Every time you receive the source, he will detect and process it repeatedly. \”Second-hand luxury goods and new products, there are many details to pay attention. Since fans believe in me, I must use the actual action to let them rest assured.\” Sometimes Zhao Xingmin receives the second-hand watch that does not meet the standard, he will not hesitate. return.
With regard to after sale, there are very few people return due to quality problems. However, as long as Zhao Xingmin picks up the return demand, it will definitely handle it immediately, and take the initiative to pay the freight. For Zhao Xingmin, support returns is also building trust, for the next better deal.
At this point, Zhao Xingmin and the \”Extreme Trust\” concept of \”the ultimate trust\” emphasized the e-commerce. Previously, at the \”Quick 616 Quality Shopping Festival\” launch conference, the person in charge of the fast-handed e-commerce platform experience \”Don’t lie to the old iron\”, and express \”the ultimate trust system\” of the fast-handed e-commerce will build the 10 billion users. \” \”.
The landing of the \”Extreme Trust\” mechanism of fast-handed e-commerce has also built a more solid barrier for more and more people who have or is preparing to enter the second-hand luxury e-commerce. Regarding the next development plan, Zhao Xingmin still puts the focus on \”Trust closed loop between the anchors and fans.\” \”I hope that more people know that we are professional and reliable.\” Zhao Xingmin, which has been in the year, not only precipitates rich experience, but also has a stable and professional attitude to trust the trust of fans. Always keep your heart, full of confidence, Zhao Xingmin firmly believe, \”the age is secondary, first of all you want to do, then insist, then do everything is not too late.\”
It is reported that in December last year, the quick-end e-commerce officially entered the second-hand business. In March this year, the second-hand luxury business is officially opened. \”In the past two months, the second extravagance of the fast hand can grow 150% monthly increase, welcome to Taojin.\” Quick hand Commercial second-hand luxury person in charge Cheng Zhixin said, different from other platforms, ordinary old iron can also be making money here, the second luxury \”is also old like Zhao XingminThe iron strongly appeals to new types of categories, and the current watch is the fastest growing category.There are also many well-known second luxury headers in the near future, and the three games just settled in the third game in May, and the results of 15 million GMV were taken, and the powder was more than 500,000.Earlier, the second-hand luxury goods company Anjien’s identifiers live the first show, the transaction is a 168,000 Herme two-hand package.
Facts prove that the consumption power of the old iron and the trust of the fast hand are much higher than what you imagined. This article is from China Network Technology