The former music talents Wang Lihong became the net red, doing live goods?
You didn’t listen to the wrong, yesterday, Wang Lihong did a live band in a certain voice, but the goods he belled were not in kind, but the virtual courseware is his class with Fang Wenshan teaches people.
On July 12, Wang Lihong sold 750 copies, earned 1.27 million.
When ordinary people are watching the lively, people with commercial olfactory have seen new rich opportunities behind this matter.
Why is the music talents Wang Lihong to do live goods? This is going to start from the development trend of live broadcast!
As early as the live band in the PC Internet, the live broadcast has been seen, and the live broadcast is more entertainment or TV shopping. With the popularity of 5G networks and smartphones in the past two years, live broadcast belt Everyone is well known.
Until the emergence of the epidemic in 2020, the industries were unable to carry out business activities, and the live broadcast was officially pushed into the tips.
Pixe, Li Jiaqi, Singba and other head anchors rely on live broadcast, and can top 10 year-of-two-three-tier cities.
Under the temptation of interest, the stars have also devoted them to do their live band, and they want to attract traffic by their own name.
Just like Tongxing 嘎子, Pan Zi, all squeezed to do the live tape sold wine, although there are many money, but they were ridiculed with countless netizens.
In fact, from the perspective of market development and social division of labor, the star is very ridiculous behavior.
Live is just a new channel and tool, although it can change sales and marketing methods, but in the case of consumption, the stars will only lead to two polarifications in the market, let more People don’t have meals.
In addition, the star will do live, and it will inevitably affect the development of the main business, leading to weakening in the entertainment industry, lost popularity and reputation.
Danglihong live band is more in line with the development of future markets, not because he is handsome and talented, but he More wisdom.
We said that live broadcast is just a tool, whether it is ordinary person or a star, wants to grow, continuous make money, is not a tool, the key is the professional skills behind it.
No matter whether there is any network, there is no live broadcast, Wang Lihong is making money by his professional music, which is in line with the development of the market, and is also in line with individual development.
On the contrary, if Wang Lihong is a live band, go to the wine, sell sugar water bird’s nest, although quickly make money, but will also overdraw its reputation and famous gas, which is not a long time.
The same truth, under the wind of live broadcast, ordinary people are the same, not necessarily to go with wind to bring goods, but to use lives with live broadcast as a marketing channel according to their own professional, and to enlarge personal value.
Under the empowerment of the social media platform, everyone is able to deliver the delivery of supply and demand delivery from the tissue of the organization.
Because there is a platform and big data, whether it is a teacher, a scholar, a doctor, a professor, or an ordinary person, as long as it can output the content, you can achieve intelligent distribution with AI To distribute knowledge payment products to those in need, gain benefits.
Almost all mainstream platforms have opened the function of knowledge payment, which is the best counterattack opportunity for ordinary people. For example, you are a teacher, in the case of not delaying the main business, you can make your own knowledge into virtual courseware, selling in short video platforms. More critical teachers have only tens of thousands of dollars a year, but if they do live, earn more hours, this is a trend. Of course, as an ordinary person, the future can not only sell goods, sell classes, can also sell services, buy solutions, and sell money! For example, you are a food, you can use short video to output the content of the vegetables, build yourself into a food blogger (personal brand), attracting a fan of interest in food. Through teaching people to create trust in fan heart, establish relationship, then recommend food and ingredients related to fans, or recommend healthy ingredients for fans, and make money by selling food. Under the empowerment of 5G and smartphones, almost all industries in the future can use short video and live broadcast, combined with platform + personal mode!