360 line – stationery store does not make money?
The stationery store in the school door does not make money? Let’s take a look at it today.
Occupational introduction
Have you visited the stationery store near the school during school? When we go to school, almost every school has a stationery store, basically selling some students used by some students, this, learning supplies, now I have already working for many years, the business of the stationery store is still so hot, And the scale is also expanded. Today we will take a look at the cultural and educational store.
Now let’s take a look at this industry
With a lot of changes in the progressive cultural and educational supplies in technology, the only constant is that the school has been Where is the stationery store, the stationery store in the school is really thinking about students think and doing students. The current cultural and education store is not only limited to stationery, but now there is a book practice in the stationery store, including toys, gifts, the relationship between school students, the birthday is given each other, and the various dolls followed the times, these The profits are much higher than our stationery supplies, and our stores don’t need too much store. In combination with students’ consumption levels, we add some activities to increase your own store, but here we have to pay attention to it. We need a sample store. We still pay attention to the accumulation of our customers. After all, students can help you promote the best ad, and we can accurately know the needs of students in the process of communicating with students. Adjust themselves according to demand Product structure.
Second, we should still be a stationery. Good quality and low price, quality first, once the quality is problematic in the student, it is really a pass 10 passers.
The stationery store has benefited from other stores: there is less investment, the consumer crowd is fixed, and the single price is relatively low. It is relatively small by online shopping.
The general passenger flow peak in the stationery store is basically in the morning and evening, other time students go to class, time is still relatively free.
As for expense problems
Today we will come to see the costs, with a 21-year-old place location at the school entrance, now the goods are half stationery half of the toys, there is probably 10% office supplies. Basically large toy profits can reach 50%, and the goods in the pre-opening store are about 3-4W, the decoration is 5W, the light decoration of 5W, the area is 90 flat, the shelf basically 400 yuan, rent 16W, Overall one-time investment in 25W, the average annual income is around 4,000 yuan, the main revenue comes from the toy part, so everyone knows.
Newcomer’s entry
Newcomer enters, we still start from site selection, the location of stationery is very importantWe have a big investment in the previous period, and we also have to consider the consumption capacity of the source. For example, the consumption capacity of high school students is far higher than primary school. We must pay attention to your own goods match, special changes in the entrance of primary school, parents look at you.I don’t want the stationery store to be estimated.
Today’s share is here, pay attention to me to take you to understand more industries.