How do hundreds of billion pet gold mines make money?
\”Skating Cat\” \”\” has become a style in recent years, and the pet group is gradually expanding, and the pet supplies are dazzling, all kinds of cute pet photos Video also enters our sight. Under the driving of economic development and spiritual needs, the pet economy is growing with the speed of naked eye.
Edit | Shi Zi
Photography | Li Hui Wan Wang Zhuowang Pan
Have you hobbied? ? Septis five five in a blog, a voice, look at the cute pet pictures and videos, and then be laughing with the autonomy? Slowly, an idea is in the heart – I want to be a glorious shovel!
Your first \”little baby\”, oh, \”small master\”, may come from getting a gift, maybe from adoption, more case, it It is true for golden silver to buy. You first \”sprit\” the market online, and you can listen to the cats, the price is flat. Wait until you enter the pet store door, the comet head is a glitter number still surprised you.
They are all levels, which is generally divided into pet level, breeding level and competition. In the pet level, the average price of the fairy cat is 8,000 ~ 20,000 yuan, the average price of Garfield is 3000 ~ 8,000, the most common shortcomings, short, the average price is also from 2000 ~ 3000 yuan. Of course, if you pursue breeding levels and game-level cats, ask pure blood-blood certificates, prize, breeding power, pink (nose and four claws are pink), then this \”master\” price is a dust, Tens of thousands or even more than ten thousand.
The pet store owner will regret the geographic science, and the people who have earned cats in recent years have led to acceleration, these prices are already behind.
Maybe you finally pass the Internet platform, choose a fat cat, the store will send a consignment – \”Flying\” costs about 300 ~ 500 yuan, one night it flesh thousand miles to you, become a family One part. At this moment, you are a newbie \”parent\”, excited mood is like a peak of life.
Eating and drinking to sleep, all need to \”golden gold\”
Next, give \”master\” to choose to eat and drink, this is a daunting task. If you don’t know where you have, you don’t know where to start, I have to open a treasure, search for pet supplies, look at the evaluation, trying to find something.
Eat / cat food score three gears: low-grade – bulk is called, a pound of 10 yuan or even lower, the nutritional value is relatively low; mid-range – general Home first choice, can guarantee the basic nutritional needs; high-grade – price is high, one pound of cat food is more than 60 yuan, except for nutrients, there are specific demand directions, such as solving hair, lacrimal gland. No matter what file, you have to polish your eyes.Good ingredients, so as not to buy \”poisonous cat food.\”
How long does it take to eat ten pounds? This has to look at the amount of different cats, some eat two months, some chew for half a year. I watched the wallet, why can’t I treat a pet? 600 ocean ten pounds of cat foods back home.
Drink / Pu Tongmong a water, is not ordinary. This is not, the pet’s water dispenser also has a fountain, and the flow of water has changed, and the cat also pays attention to filtration.
The seat of the seat is fully automatic, let alone pets, automatic cleaning, automatic change cat sand, liberate your hands, mainly without bringing a gas mask.
There are many people in the family, and there are several ordinary cats. If the cat can want to liberate the hand, upgrade into a cat toilet with a full automatic belt, need to pull out 4000 to 6,000 yuan.
These are only a must-have item, let alone see a fun toy today (in fact, don’t play), see a cute cat in tomorrow (it doesn’t sleep, the favorite is the broken carton Son), I saw a small dress with a fit (you smash you) these invisible consumption.
You will cry and say: \”Since raising pets, the shopping cart is no longer a lipstick dress, all replaced with pet supplies.\” Then, you click on the payment of n root blingbling funny Bar …
\”2018 China Pet Industry White Paper\” shows that China’s pet market has been increasing from 2012, reaching 170.8 billion in 2018, grew by 2017 27 %. The per capita single annual consumption is 5016 yuan, an increase of 15% from 2017.
Whether it is a dog market or a cat market, related retail goods are the highest, 36% and 44%, respectively, followed by life toys and snacks.
Online pet supplies store otacid is deeply understood in recent years.
In 2015, because of the cat, the otaku sauce is a pet supplies store. At that time, the economic constraints they could only rent a 30 flat small warehouse. With the rise of the pets in recent years, there are more and more types of goods that they need, they have to rent a 900 flat oversized warehouse in the suburbs of Beijing. Used to warehousing and shipments, the annual sales are over 50 million.
According to the owner of the house, there are 740 items in the store online sales.
As for how everyone is going to spend money for pets, a house cat sauce has a case, and a guest purchased 26,000 yuan in their store, and his eyes did not take it.
The warehouse of the otakan sauce is expanded, in the officeCats also increased. 16 large and small cats, there are stray cats, friends abandon, and have a purchase of breeds. Ten pounds of cat food, three days a bag, according to the price, a month’s overhead is not small, plus medical, beauty, etc., it takes 30,000.
The cat in the otakam sauce has a special photo. Come to the new product, these cats also act as a model, and save a large advertising fee for the owner.
Five thousand pieces of nuclear magnetic, seeing a VIP room
The problem that is most afraid of problems after pets – sick. Dismaining pets are suffering from illness torture, healing is also a heartache. After all, pets are not cheap than people, and human beings have medical insurance?
This Golden Hair \”Consumption Upgrade\” becomes VIP and has its own single-room ward.
One day, perhaps \”master\” suddenly hunger strike, breaking the sky is not interested, I am eager to scream, resolutely take it to the pet hospital. After registration, facial examination, blood draw, take a series of processes, conclusions may be crying, it is only to eat more. The doctor smiled while driving some of the drugs and diet, and he hit aware of the considerations. Although it took 500 yuan, you finally put down your heart, as long as cat health, how much is worth it.
For pets that \”do not cooperate\”, doctors will use multi-to-one methods, and some will even appease with food. Pets have different cases, and humanity has the same place, and there are differences.
The same is that the process of seeing the doctor is the same, even in the Chinese and Western Medicine. Does the pet also drink Chinese medicine? Doctor of Dong Gonglin, Fu Xin Hospital, is a big trend in Chinese and Western medicine. For example, the acupuncture and moxibustion of elderly pets and osteoarth disease pets will have a more significant effect, which is the unique treatment method in China.
In addition, the pet will determine the medication measure according to the weight. For example, the same drug, the Qihua needs measures, which is smaller than Samoyed, the final settlement price is lower.
Pet doctors are more like a pediatrician, Dong Gonglin said that because they face \”patient\” do not speak, you need to know the basic situation through the owner, more times, more often through the test results I have to use experience to judge the condition. At this time, it is medical skill.
Pet hospital’s banner painting is also different, and some pet owners write is \”saving my dog \u200b\u200blegs\”.
\”Of course, pets and people are different. When the family meets a dangerous condition, most people will choose the pot to sell iron to seek medical treatment. And the pet, most owners will still consider the cost-effective, see if there is any necessary Going to spend so much money. \”Dong Gonglin also truthfully said anotherSimilarity, \”For example, pets can also perform nuclear magnetic resonance check, one cost requires 4,000 to 5,000 yuan.\”
However, in the infusion room of Fu Xin Hospital, there is Two already considered high-life (15, 14 years old), Demu mother, who rely on infusion and medical staff to maintain life, the owner, in order to treat them at all costs, as of August 20, medical expenses have been It takes six digits.
Demu mother and child, in addition to medical staff, and plush toys are accompanying.
\”2019 China Pet Industry White Paper\” shows that During November 2018, during the August 2019, the market size of the pet medical industry reached 46.55 billion. The potential of this market has also attracted many investors’ attention, including famous investment companies such as high-rise capital, all shot, and hilarious pet medical care.
Even if you are a busy office worker, there is no relationship, the hospital will provide home delivery service.
As of the end of July 2019, there were more than 23,000 pet hospitals in China. There are currently more than 400 in Beijing, and there are three or forty, but their income is not profit, in addition to rent, drug purchase and medical equipment purchases are also high. The problem of recruiting difficulties has always been a big trouble of pet hospitals. After all, many pet doctors are now demanding a master’s degree.
Do this is a person who has special love for small animals. Almost every doctor has adopted a stray cat or a stray dog, and even \”children are both adopted).
Dong Gonglin said that this dog has separated anxiety disorder, as long as the owner is not at home, it will have been screaming, so the owner can only send every day. Come to the hospital, let the doctor follow it \”companion\”.
380,000 copy dog, 250,000-capable cat
The shovel is the most reluctant to face, it is when the pet is old and even passed away. But this day is inevitable, you can’t accept the \”master\” to leave, so ask how to leave it. In fact, there are also many options, such as the hair can be left as a commemoration, can be fired to make a ring necklace, and even more, secretly select Feng Shui treasure as a cemetery, resettle the bone ash, think about it, come and see it.
It is said that the pet cemetery in the surrounding area of \u200b\u200bBeijing is 6,000 yuan, ten years.
On March 20, 2019, Taiyuan City, Shanxi Province, 90, pet funeas He Jie wiped tombstones in the pet cemetery. Source: IC Photo
There is a method of retaining love pets.
As the only company in China,Beijing Hiino Valley Biotechnology Co., Ltd. has been successfully cloned by about 40 dogs since May 2017, even the star dog \”juice\” in the \”Violet Angel\” is also cloned, and still Two.
In the face of three dogs like such a look, can you tell who is it? Source: Receipt
On July 21, 2019, China’s first cloned cat \”garlic\” is also born here.
If there is such a day, you are also willing to copy your cat, of course, the premise is a good money. After all, a cat is 250,000 yuan, although the price of a dog is 380,000, but will test the \”hard strength\” of the owner.
The left is a cloned garlic, and the right side is a cloning body.
Garlic died because of sudden illness, the owner of the blame – the boy from Wenzhou, Huang Yue thought it was not able to take care of it and could not release this, and chose to clone. The staff of Higno Valley recalled that Huang Yu was very excited when I saw it first, \”It’s it, my garlic, I saw it first.\” Although the cloning cost is high, Huang Yu is not hesitant. .
On September 20, 2019, the owner of Garlic Huang Yu has taken this cloned cat back home, and bring the surrogate mother (the big cat in Figure) back together .
One of the rice step elements in the founder of Hikino, if you want to perform clones, you must put 2 ~ 8 degrees Celsius in five days in the world, then contact professional sampling, after 60 days of gestation, It can \”rebirth\” back to your side.
Beijing Hikino Valley Biotechnology Co., Ltd. Chairman Mi Jidong.
Clone cat was successfully born, monthly, the news is covered, and the pet owner of the order will be inconsistent, and the payment has been prepared to \”resurrection\” cat orders more than ten cases. I will count, this market is an attractive \”cake\”.
Today, there are not only cats and dogs, many varieties have been raised to be a pet. From the entire pet industry chain, you can dig too much, only you can’t think of it, you can’t do it.
Do not talk about training, bathing, beauty this kind of homework, even foster is divided into \”he\” and \”I\”. \”He is\” is put in a pet shop or a pet hotel, a few tens of thousands of dollars, score between ordinary and luxurious. \”I am\”, it is to let pets avoid strangeness outside, choose to arrange staff to go home feed. Of course, each has no disadvantage, putting the discomfort of pets outside, and letting strangers will bring security issues, which is to see your own needs.
In addition, the pet dating app is also sought after by young people, not only can solve pet mating problems,At the time of going to the outing of the book, I solved my lifelong events in the form of a pet.
The pet beauty is flowing everywhere, bathing beauty has become a basic project, and it is even more popular with pet swimming and massage spa.
With pet companionship, people’s spiritual world enriched a lot.It is because consumers love their pets, and the pet economy will lead to a song.At the same time, I hope that everyone can thinkually think about while buying, adopting, consumption, after all, this is also a responsibility. -END-