The way to make money

Text / Wei Wei Edited / Sichuanxuan

September 3, hundreds of Union Partners, the main party, participated in the 2020 Baidu Alliance Summit. This largest Internet all-industrial ecological alliance in China is welcoming new opportunities.

4 years ago, many people live for the first time, the next scene of the Internet is artificial intelligence, now they feel that the change is really coming.

Baidu carefully selected Changsha, which is the city of Baidu opened unmanned taxi, AI is the main melody of Baidu, and the future of the league.

Susing with an irrefutable mouth kiss, \”Intelligent Economy is the core engine of mobile Internet,\” gave two keywords – personality, service. He called on new and old partners, built people with people’s stronger connection, incubation, integrated ecology.

Baidu has also gained a gift, in 2020, the alliance is expected to bring more than 20 billion yuan in income to partners, and give the maximum support plan – provide 2 billion yuan is divided into incentives. Highly divided into a bottom gas and gesture, like an oath, under the weight, Baidu still strictly strictly strictly strictly sustain power, firmly occupying the most valuable commercial advertising system in China.

The first alliance, the year is divided into over 10 billion

The history of Baidu Alliance, can be traced back to 2002, this is a flow rate of Baidu builds, it gathers the website, mobile app, Terminal vendors, operators, software and other partners, providing Internet traffic.

It plays a role, such as a docking platform with an advertisement and traffic, distributing the promotion content, connecting the advertisers and downstream traffic owners with the precise positioning of people group orientation, the subject territorial orientation.

This alliance service advertiser exceeds more than 800,000, the number of downstream partners, the number of advertisements in average showing the advertisement, the decision of users around, this year’s 618, the union advertising show is last year Double 11 is 1 billion +, directly pulled 618 hot. In addition to the search engine, the alliance may be the most important cornerstone of Baidu mobile ecology.

A large number of Internet applications also rely on Baidu Alliance to grow up.

Taking the mobile smart early education track leader \”Baby Bus\” as an example, in 2013, its products have gathered a huge loyal fan, but the business exploration is very difficult, attempts to cooperate with some third-party advertising platforms. Insufficient filling, the unit price is low, and even the \”deduction\” and other means of stealing profits.

Catch up with the alliance to launch a cooperative program, the baby bus is connected, the advertising is full, the price is stable, the deduction is phenomenonTo eliminate, we can focus on product development with stable income.

The amount of resources of the medium-long tail company is not sufficient to support its independent expansion customers, the value of the Baidu Alliance is to help many small and medium-sized webmasters and the APP operators share the power of advertising. Baidu This kind of strong platform can collect resources, share the excessive needs of overcovering in the station, and reduce the cost of collaborators through scale effects.

From the PC era, the new alliance system has been going to success, and it has been trying to fight Baidu. For example, the 360 \u200b\u200balliance based on the search business, Sogou Advertising Alliance, the social Tencent Advertising Alliance, Based on E-commerce Ali Mama Alliance. In the past 18 years, this alliance has been stable, and it is always the largest and most influential Internet alliance of China.

\”Hard\” is based primarily on two points: one is strength, Baidu has always been one of the largest online advertising platforms, and has strong resources and strong diplomas; second is fair, As a leader of the domestic advertising alliance, its behavior is based on long-termism and dismisses that \”deduction\”.

This alliance combines many familiar Internet applications and partners, such as ink weather, seven cats app, millet, OPPO, Meizu, WiFi universal key, fast hand, Himalayan and so on , A large number of even met in the PC era, such as Hubei Shengtian Network, which is listed on the GEM, has begun to rise from the layout Internet cafe in the early years.

Based on powerful customer resources and performance, Baidu Alliance has always provided stable and rich division, divided into amounts of billions of yuan per year: 14.2 billion in 2016, 2017 is 160 100 million, the last two years is about 18 billion, 2020 is expected to exceed 20 billion …

The new three pillars will change the change in the change

Baidu alliance for a long time, in Baidu Stability The status, especially its search business, one degree of traffic distribution in China’s Internet.

In recent years, information flow, short video and other new forms, traffic source goes to center, search is no longer hits everything, objectively threaten the Baidu’s power range, and indirectly, the fate of Baidu Alliance, In the late stage, the byte beats, and the \”Wearing the Mountain Alliance\” is forming.

The management also watches the fire. In 2019, the silence of turbulents will be arrested: If the smart applet can’t do it, the League summit will not be opened.

Four years ago, Baidu started the strategic layout, searching outside three strokes: House number, smart applet, managed page, providing new access for content creators, service developers, and business owners solution. After the management is changed, the promotion is significantly accelerated in the past 15 months.

Now, the 100th number has attracted 3.4 million content creators, providing a constant content andService; introduced 420,000 smart applets, more than 500 million months old, more than 240 smart small programs in moon activities; more than 600,000 enterprise customers use the hosted industry to operate in private flow.

\”The three pillars are our new ecological foundation in the lading of the intelligent economic era. We have the ability to solve user needs.\” Swusking evaluation said that Baidu mobile ecology remains A robust growth, a Baidu APP date has exceeded 23 million, and the user login rate exceeded 67%.

To change the anti-counter external impact, Baidu Alliance is more eye on the intensity of the internal alliance relationship, no longer satisfying the performance service, and emphasizing \”teaching\”, comprehensive Open information flow, intelligent applet and other emerging services and capabilities, in terms of product, technology, traffic, and division into partners depth.

As the R \u0026 D operator of Android products, Shi Zhuo 2011 is in Handan, now, not only by the accession of mobile advertising, but also embedding Baidu information flow, etc. Solving the user’s use of the problem, the viscosity is insufficient, and the length is shorter.

\”It (Baidu Alliance) gives us very much confidence, let us get support in the tool class mode.\” Shun Zhuo said.

The value of Baidu Alliance is no longer limited to commercial, and also to push a variety of solutions of straightness, which has become a new link.

For example, the Tongbao is from the tool, and in 2019, it has been launched in content products such as the layout novels, the game, hoping to play in the incentive video and Baidu, find a set of solution; baby bus draws on Baidu Experience in the information flow original advertisement, both maintain the user experience, revenue breakthrough, is looking forward to cooperation in video advertising, family scenes, etc.; \”Zhongqing Point\” product development, in Ai, content distribution, recommendation The technical level of the algorithm has obtained Baidu support …

The new connection point, enlarges the largest intangible asset – trust in Baidu League. Baidu Alliance is one of the earliest established alliance systems in China. It has experienced the whole process from the PC era. The whole network is the opening process. In many collaborators, this is a revolutionary friendship of more than ten years of wind and rain. This is any emerging. The alliance cannot be replaced in the short term.

During this year, the Shengtian Network in Hubei is in the storm center, and the traffic scene of Internet cafes is closed. It is the Baidu Alliance brings traffic supplement, offset the impact of the company’s traditional PC traffic, in the first half of the year. The advertising marketing business income is generally equally flat compared with the same period last year, only slightly 1.4 percentage points.

\”Baidu Alliance’s brand value is unparalleled in China.\” The person in charge of Shengtian Network commented that he is also planning to cooperate with the alliance in deep cooperation in Cloud game IP distribution.

betting intelligent economy, open upXindi Land

How traditional revolutionary friendship is far more? For the new Hust of Baidu Alliance, it is a new proposition.

The new solution given to the \”Intelligent Economy\” will be the label of the Chinese economy next decade, bringing two new opportunities: First, the continuous line of social economic activities, such as online Education and Internet health; Second, the personality, service, and user expecting longer-term contacts and trusts, what you are looking forward to.

\”Who can help users can complete the closed loop in a shorter time,\” Sinking, every smart applet is a service, 420,000 smart small procedures It is 420,000 intelligent services.

Based on the three pillars, Baidu mobile ecology takes the lead in decentralized, serving, 2020, renewing live broadcast products, increasing creators in search results. And in terms of health, home improvement, automobile, education, etc., co-construction capacity, explore line-up service solutions.

With Baidu Health as an example, it has been in cooperation with hundreds of thousands of doctors across the country and a large number of Trichi Hospitals, and there is a one-stop health service experience.

Shooting to the mobile ecology Trunte, Baidu Alliance is expanding more scenes and entrances, continuously expanding a circle, accepting more new applications, services, and terminals.

The ladder star is one of the new partners, the company anchoring the elevator media track, the end of May 2019, is established at the end of May, and the game rules, advertisements for the leadership of the profit. The fee is responsible to the number of play to the human head, and it is changed to CPR (Cost Per REACH, \”Press Tour\”).

Star of the ladder, the new \”Tianzhu Plan\” new \”Tianzhu Plan\” with Baidu Capsule (Baidu League Network Programming Advertising Platform), the latter is to introduce the Internet technology The next scene and realize the precise screen of the big data.

The ladder star has established 150,000 points in 95 major cities across the country, all the resources have been connected to the Tianzhu Plan, and the online advertising resource accepts the automatic monitoring of the platform, available AI Technical Verification The authenticity of the media is launched, the ladder star is turned to truly quantitatively, digital flow media, and the performance volume rises rapidly from millions of level to the billion.

It hopes that in the future, Baidu AI technology will introduce the community, explore the emerging fields such as community services, community group purchases, and smart communities.

Sink to the flow of traffic, Baidu has opened and open source and open source ability, based on 420,000 intelligent applets, they can move their ability to move to their own platform very low, in the intelligent economy Expand your territory. For example, the Wi-Fi Universal Key is implemented by embedding a smart applet SDK.Landly, and the ecological service is completed in their own platform.

From Internet cafes to elevators, Baidu Alliance has a wide range of range, perhaps more than many people’s imagination, it is still expanding the boundaries.

In Changsha, the Baidu Alliance has pushed the largest partner support plan for the establishment. The symbiosis plan, 2 billion yuan to partially incentive, and open content, distribution, commercial achievement, AI four major capabilities, Alliance partners provide changes in scene planning plan, industry mature solution, full set of customization capacity output cooperation. In the next three years, the symbiosis plan is expected to support 5,000 starting periods, 800 development periods and 30 maturity of alliance partners.

A rare thing is that the alliance has a near all innovation possibilities, which is still holding an open mindset, such as the unreasonable partner of the United Net big screen, open \”AI Search\” Social Welfare Project, has 9 partners, 40,000 large screens join the search forces.

This high-profile first alliance is redefining its own value and is still in persistence of its new land.