Solid / Andrew
Buying a game is known as the VIP free delivery, the event is full, one step is one step, the player does not know where he is the kind of game? Does this game really willing to pay?
In Chen Xia, these are misunderstandings for buying games.
Chen Xiazhen has served as \”Eternal Era\”, \”Big Angel Sword\” page tour and \”Big Angel Sword H5\” producer, currently entertainment network producer, Sanqi Inter-entertainment Advancer. Yesterday, the three-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-seven-consecutive, he shared his design concept.
Original title is \”Buy the game, do you really understand? – Buy the sale of the company’s continuous successful people’s eyes \”
The following is the speech content of the grapel, slightly free.
Hello everyone! The theme of our conference is \”innovation\”, so today I will share with you is \”What is the relationship between buying games and innovation\” \”How to do a buyer in an innovative environment.\”
When I opened the scene, I asked first. What did you think is it?
I know, quite a lot of northern manufacturers are studying the buying market. Everyone is talking about how to do the purchase market, and some manufacturers are not just research, but they have opened their purchases directly in Guangzhou. Dividends are doing a buyer market. What is the purchase market?
You think that the buying market may be like this: \”No.\” Next, even brain-made a stacking screen. But is this really a buyer? Or can this buying game be successful?
First answered a few questions, I think it is very naive, very idiot.
First, the game you don’t like to play, I don’t like to play, players don’t like to play. Is the player’s money is blowing? Does this game player pay? You put an icon over there, open an activity there, the user will really enter the pit?
This answer is obvious, no. Then why everyone still desperately goes into this pit, take the money of the investor to do the game, one will die, I feel very magical. There are still many people think this is the buying game. I am coming to answer this question today.
Second, some people often say data – a certain production person, a certain operating adjustment is very powerful. I will even hear a statement: the third day, the charge is lost, DAU has fallen, what should I do? The back is not enough, then make the content, adjust the data, and add activities.
You spent a year, the game is only enough to play for three days, and the contents of the three-day development will support the fourth, fifth, sixth day. This is obviously not possible. People in the eyesBuy a game, can the game that can make money in the buyers? Obviously, behind the appearance is actually some things support for a long time.
The three-seven-year-old game called \”Elf Ceremony: Dawn\” game, some people directly copy, even the values \u200b\u200bare moved, a mount life 472 is a lot, one of the gods plus 131 attack power Add 131 attack power and move directly. All functions, ui, and all This copy is directly, the game is now hanging, it is said that the test data is complete, can you succeed? Obviously it is not.
Let’s look at the back in the opposite side, and \”Legend\” in the eyes is \”very broken\” game. But you look at this very broken market, this market is very profitable. How do this market make money? Really broken game, will the user spend money? Obviously not.
Compared with the icon that you saw in front of the sky, the market has been in front of many places. If you talk about the theme of the initial heart today, I am very admired to do these games, because they don’t have space to dig up art, or the stack of generations. This person who is \”Legend\” can only be developed into innovation. How do you make better things under limited resources, so do you really break? \”
This is a legendary Like game in the past few years. The fire is a mess, and the project data I have done in the same period is much better than it, and it is the main single career game. The so-called single-working business is not a profession, and all skills \”Legend\” can be placed.
This game has three very large innovations.
First, all skills can be learned.
Second, the entire game cycle has been streamlined. Play BOSS, upgrade, and equipment this is the smallest loop, the whole game is around the smallest cycle from start to end, instead of moving a monk, open a copy. Unlike until now, the so-called big factory products of the \”World of Warcraft\” are still learning, they can’t move, and they will not move. People have realized looping very streamlined, and grab the most essential part to play.
Third, put the cross-service to the world view of the game. I admire this game, although it is \”broken legend\” in your eyes.
The second break legend is the slag. This project is not broken, but it is said, but it is said that the total flow of people is more than 100 billion – so, do you think they game, is the player’s money is blowing? Obviously not.
This project, every day, the saying of recycling ingots, others are fake legend – this we can only recognize, because people are indeed recycling is the recharge currency. Unlike a certain big factory,It is still playing the binding ingot of Shi Yuzhu. This macroeconomic innovation is hard to do, even there is never on the market.
There is also our own game, and it is also \”breaking XX\” in your eyes. I have never played \”Legend\” at all, so I can’t do anything, what are we playing? Directly on five roles, I think this is the practice of card games – the five roles are free to match, you have to go to five soldiers, or two warriors + three mages can be. In fact, it is a set of system of cards. Unlike your imagination, just the picture is still that picture.
We can’t just take a picture to judge whether a game is innovative, or we can’t put innocent piles in \”I have a very cattle\”, \”I have a very cattle engine\”. Or I am an innovative project, I am chasing art, not. The broken legend in your eyes is not broken, and you will make money quietly. Of course, I think they are also forced to this, so they have to innovate in other aspects.
Don’t I don’t stay at all? no. Let’s take a look at Key? Why did the ARPG games have almost all hanging in these years, and the projects you have listened to Guangzhou have almost all, including the field is doing, and there is basically hanging in learning. Why?
What is the project that can live in these years? I have become a game called \”laying the strange soldiers\” in the past few years. In the past few years, everyone is copying \”laying the strangers\”, and almost all become – why the projects of the card can be made, copy \”Eternal Era\” project Bye? This is a very delicate thing, there are still some doorways in the middle, so CCgy is risky.
Continue to answer the question just now, why do your game is not good? Very simple, I just exemplified, you spend a year, I hope that the functions of the next few days are expected to adjust the data, which is impossible, unrealistic.
Why is the cycle not?
How can there be a right frame? – What is the framework? There are a lot of functions in the game, there may be team, copy, develop, but how to fit between features? This thing is very fun, take football to give example, kick 442’s formation or kick 343, this is completely different. I can’t say that 10 people are playing forward. You think the game of the game, I think it is 10 strikers, all the features want to make money. 10 strikers do you think this football can win? Can’t win.
So a good buying game first has a frame. How is the frame? Just like a very well-known coach, he used 442 and the 442 we used, how to organize this 诀窍 in 442? How to design each running position, design the link between each function, this thing is the framework.
After the framework isEntrance problem.
What is a user product class? Many markets are doing the market, knowing that cultivation is a user, the magical is a user product class. However, there are many branches in the big things, such as doing cultivation, there is a national style, and there is a secondary dollar, and it is still realistic and q.
Do people who have found a frame to do games will usually do? They often do various tests, measure the material to the bottom, the material of the so-called suction is very large, or it is very cheap. Because it is a very difficult thing to increase by 10%, 20% is a very difficult thing. But I dropped A, such as Android A is 80, I have to find a dozen dollars a one A, the success rate has increased by 3 times, 4 times.
So now others come to our chat, often say that my project is A + B, what is A + B? A is to have a special cow’s framework, next to find a particularly good category, one A is very cheap, and the amount is large. That is a successful capital. If even A + B has not found, the target user, the frame is not known, then this project is not the innovation project that the cattle is not working, or it is not the foreign man who hasn’t gone. So here, it is also advised to persuade the door, first learn to do A + B, don’t go up and learn \”World of Warcraft\” to team, lower copy, big social, seamless map. Technical is only one of the means of success, the premise is what is going to understand what the true kernel of others is.
What is the spread? Just said that A + B just mastered the opening of success, how to spread next to it.
This is an external number of questions. For example, \”Elf Ceremony: Dawn\”, I can shake the black-clad users, the user can hit the user of the world, such as \”Paradise\” \”Eternal Era\” players? This is the so-called \”from my fine equity category, you can’t eat more fine items.\” The amount of single product is limited. Therefore, the more categories you eat, the more you eat, the greater the import volume, the higher the flow water.
Half of the so-called success, what is the other half? Just solved the entrance problem, you have a very beautiful framework, there is a very good, more bonded to the market’s entry point, what is next? Next is the gameness.
The front is to determine the game life and death, but the gameness determines how far this game can go. It doesn’t mean that the front of the A + B really will be successful. It just will not let you hang when it is. The game is more complicated. I think I have mastered the hoss of the iceberg, so I shared three points with you, I think it is the most important thing in the game. I only spend good luck, focus on the RPG field.
First, what is called?
Everyone will often hear a playerSay this game does not understand. Do you understand? Turn off and delete the game.
So we do the first point to let the players understand, what is it to understand? Abstract points say to use the inherent cognition of the player – I think a ball is round, the ball must be round; I think the ball will roll, the ball will roll. A ball is a square won’t roll, this is not to understand.
Many times, the game is the ninth art, but it also stems from reality, you have to use the player’s inherent cognition. Instead, doing innovation doing inexplicably.
It is understood that it is necessary to meet the player’s cognition, psychological expectations. We see advertisements and have received the legendary task. What is the psychological expectation? The award of the legendary task is particularly good. Therefore, the next second is a high-quality dinosaur egg, so an advertising rate is very high because it is fully compliant. Second, what is the goal?
I often tell the team what is the goal, the goal is not good, it will become a painbread. Because the traction player is going forward is the goal, it is also important for the game.
I summarize the target as three elements:
Let’s get the player get to, let the player recognize. For example, I can have a meal after listening to this meeting today. Is this a goal? This is not a target for most people, because a full meal is nothing to us. So this goal is Get, but I don’t recognize it. I won’t pay insistence today, this will be done as a goal.
But if you listen to this meeting today, the egg will always help you solve the problem of the project, you must have to listen, I am going to your company to help you adjust the project is still better, this goal is very Established. So the first point is to let others approve.
Go back to \”What is a good thing to do,\” or what is to recognize others, which must meet the psychological expectations of others. These are cyclo-ring; the goal is not used, it is easy to become a painbread.
Second goals must be implemented. For example, I just said that I will help you call a project, this goal is very good. Everyone is very recognized, but after 50 years, take this time.
I often ask if you have a goal? Yes, the goal is to rise to a few levels, what can be done, do you have three weeks? impossible.
So in addition to recognition and implementation of the goal, it is necessary to comply with user psychological expectations. The user is not stupid, you will walk directly with the painting cake.
What is RPG? In my opinion, the role is playing. The most important thing is \”in playing this line to achieve a variety of goals\”, so you need to play with the player, constantly have a goal, take the player, this is the RPG I understand.
Third, what is the rhythm?
The rhythm is not a pick oneThe little goal has to have a big goal, tell me what is the future – my future is to save the world, not to kill 10 wolves for the village, and help the road to pick 3 flowers.Purely only small goals are not, so the rhythm is a big goal, a small goal combined, and it is a thing to understand, and it is not a paincha.This is a dismantling of gay in the RPG field.
Today, this is basically here, buying the game is not your imagination running running, point a little, open activities, open the icon, and the buyer game is actually veryHigh difficulty.I finished, thank you.
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