Wonderful marketing case, the secret of master making money
Some people have planned a hotel in Henan. Everyone knows that there are many cultural relics in Henan. So being positioned as a museum hotel. There are also many museums in China. The general museum hotel is to decorate the hotel into the museum’s new place and place some items inside the hotel.
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What is the difference between this hotel and other museum hotels? The cultural relics in his hotel can be bought Walking, you can only buy it directly. So where is this cultural relic? Cooperate with cultural relics and let them sell cultural relics here. Different artifacts are placed in each room. So they got these cultural relics. Then we are now mainly analyzing what kind of way he is in terms of resource integration.
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The first is the free mode, in addition to attracting customers, there is one that will add addictive, like drug users Same, you will have a sense of dependence. So they designed the hotel’s venue free, there are many hotels to do this, which is through the free venue, attracting some small and medium-sized entrepreneurs that need to meet, and some travel agencies, chambers, senior training courses, etc., The purpose of these signed is to bring people to come to meet so that they have received a massive customer, and the venue is free to make money on other services such as dining. Of course this is a sign. Otherwise, some people will come to meet, they will run.
The most interesting is the membership model they designed, of course, these members are also local. It is some entrepreneurs. First, you invest 1 million into their Platinum members. Then you can get 2 million consumption quotas. This is the first. The second point is that Platinum members will enjoy a dividend from the second year, and 50% of the hotel will be divided into members, and they will go to the membership to take back 1 million plies of cash. Third, you can take your company’s products Get the hotel to promote or sell. All sales are all in you. So for entrepreneurs, it is also necessary to consume, but also in your sale, the key is that my 1 million can get back later, but also get 2 million consumption quotas, in other words There is no risk.
So why is the hotel you want to sell products and don’t you receive a penny? Very simple, your company is going to sell products or engage in publicity, you are going to be promoted before, this time you come to the hotel to consume. It is equivalent to free to advertise and bring people traffic. The second decoration company can also use materials and services to invest, low 1 million membership fees, and others enjoy the same as other members. In this way, the problem of solving the money. That is, it is now using the money. Someone asked in the group, how to take the money?
I simply say that this kind of play is, collecting member fees or speaking for criticism. For example, you pay 5,000 pieces to me, in addition to giving you 5,000 products or services, if you want to be more attractive, you can give 10,000 pieces, you will set your own, then I will take out the 1% dividend of profits Give you. In this way, for him, in addition to getting dividends outside the corresponding product service, the first is not lost, and earned. So he is willing to give you money.
For you, you will take the money of his future consumption, first pay after consumption, but why do you want to add a dividend to him, because of this, he has become a so-called shareholder. At this time, he will invite his friends to spend, because this is related to his interests, the more friends he invited, in other words, his dividends are more, why not do it? Up to wash your brain again. In this way, the problem of users is solved, and the problem of cash flow is also solved.
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You will take this money to invest more income. So this dividend design is also very clever, of course, you can also target selection people when choosing. This best is to use the annual fee. This is nothing affected by your assets. You will pay the membership this year. You have a divide this year. If you taste the sweet this year, you will still be a renewal fee next year, you can also increase the membership fee, they Still willing to pay. Because they know that grapes are sweet.
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Ok, today’s share first. Please note that if you look at it as a story, you will have no more, we should explore the nature behind it, so that you can grow faster, this will also be the value I share.
WeChat pays attention to the public accountDaily sharing and industry’s latest business model marketing marketing planning physical store dry goods
Please indicate the source (business money), thank you.