In the seventeenth year of farm operation experience, earning money, depending on a good product
Zhao Yifan (ordinary farm founder)
Today’s content is an interview,
Guest is the founder of ordinary farm Zhao Yifan,
[ 123] A senior practitioner with nearly 20 years of agricultural operation experience.
Zhao always said,
He loves two things,
a kind of place, a reading,
Not reading one day will not Far away.
Today, we also learn from Zhao.
Question:
Your current farm is done from 2013, what are you doing before?
Zhao:
It turned out to be a professional manager for agriculture companies, and made a lot of years. In the middle, we have learned twice over the middle. Be sure to learn some new theories, because I think agriculture must have theoretical support and guidance. The agriculture is too late, and the operation has to keep up.
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Ordinary farm
Question:
Make agriculture You are a senior practical home, what do you have for friends who want to enter agriculture, or just entering agriculture?
Zhao Total:
Doing agriculture, very clear, three: days, land, people. Tianpai is to say that there are people in the sky, eat policies, but if there are agricultural subsidies, I can get it. If you do this, you will do it, take your hand, you will do channels, walk the people, I will Doing marketing, I will sell things, all things come, I can sell him; the place is that there is a product, and it is necessary to understand the technology.
Before doing agriculture, you have to think about it. What do you have? You have to occupy one, if all do not occupy. It is best to give others first, and if you don’t have to fight for others first, you are familiar with familiarity, understand the routine. You spend money to buy experience, not as good as working with others.
Many people say they want to do agriculture. I will ask him what you want to do, do you have something? If you don’t have anything, you have money, then you will spend money, please ask the professional manager, you don’t worry. But at present, there are not many professional levels of professional levels, and they can be sold, and they can know how much policies.
Many people say that they are agriculture, find someone else give the plan, find someone else. It’s money, it’s so fast.
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Question:
How much is our farm investment?
Zhao Total:
It is more than 1 million, the scale is still small, wait until the parentAfter the sector is coming, it is about 300 acres.
Question:
What projects do we have in farms?
Zhao:
There is now mainly flower \”Plateau Snow Chrysanthemum\”. In the later stage, it is also necessary to make the parent, this is a reason why I am going to learn.
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Highlands Xueju
Problem:
Let’s Leisure agriculture is a more comprehensive, there is a kind of nutrients, there is a play, very few farms are directly do a single product, and you are a casual farm, such a comprehensive project Zhuang, how did you Consider spending hard to do a single product?
Zhao:
This agricultural product, because I have time to do, if a farm, I want to do a small scale, a single product is affordable, you can’t Don’t do more, there is much more meaningful. Just do a single product, put this single product, your sales open, the output is supplied, so a small farm is definitely guaranteed. A farm must first consider what you are alive, otherwise what theory is useless.
However, if you want to do bigger, if you are inconsistent, the variety is not right, it is risky. And we do our best to know that agricultural products are selling radiies, a lot of things can’t go far, but you have to do it, you must be able to store, transport. As long as you can solve these two problems, you can expand the scale. But there are not many options that meet these two conditions. If all products do, it is too tired.
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Snow astronia drying
Problem:
\” Plateau Snow Chrysanthemum \”Who is this good name? What does it mean?
Zhao Total:
The name is me, it also has this called, and it is called high cold chrysanthemum because it grows in the plateau.
Problem:
Where is this better than ordinary chrysanthemum?
Zhao:
Its effect is particularly obvious. One is minus three high: hypertension, hyperglycemia, high blood fat, the effect is obvious than ordinary chrysanthemums; there is also the role of detoxification, because the excretion is particularly good, it can also regulate the endocrine, regulate the role of internal circulation; The \”Chinese Herb\” is clearly recorded, and the effect is much higher than ordinary chrysanthemums. Plays a healthcare tea.
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Plateau Snow Chrysanthemum
Question:
Our packaging is quite high, and when is the time to start design?
Zhao:
This is designed last year. It has also been, but it is a kraft paper, the color is relatively popular, and it is unwereted. Later I thought that since it is a gift, in order to market, it is still necessary. The design is designed to design the print manufacturers, because the subsequent amount is relatively large, so that the cost can be saved. We give ideas and opinions, what to do, then they are designed. The effect is ok, everyone like it.
After packaging, from the original raw materials to now more exquisite goods, there is a big change, the entire price and income, have you analyzed?
Zhao Total:
This is the effect of it, it should be three times. Because it is just a agricultural product, raw material level. And now there is such a good packaging, and there is a larger upgrade. Plus marketing costs also increase accordingly. However, if it is good, the marketing is good, it will come back. Other business is the same, input and output is proportional.
I looked carefully, let’s don’t play QS logo, can this?
We have a QS production license number, just not hit the logo, because there is currently not going to take this block, I will know if I have a production license number. . However, this is our commissioned processing, because the product is currently in the early days, there is no need to be so large, if you want to reach a standard, investment is relatively high. Later, I found out our local tea industry association, entrust them to do this.