Pizza, a popular food, originated from Italy. With its unique craft, people who want to stop can’t be aware of the great food. For many merchants, pizza is more than just a delicious synonym, but also the main source of profit.
According to the survey, the pizza entered the Chinese market was in the beginning of the 21st century. At that time, KFC and McDonald’s were just a few years, many people came to pizza. It is not very understanding, there is no market.
Nowadays, China has also begun a batch of localized Western fast food brands, KFC and McDonald’s whole began to show a trend. Western fast food such as fried chicken, burger is undoubtedly saturated in the Chinese market, and pizza as a fresh meat for Western-style fast food is currently in a rapid rise, with great market demand.
For many investors, open a pizza store has a small investment cost, the recovery cost is fast, and it is the best choice for small investment projects.
2 First of all, learn to analyze competitors, what kind of brand is suitable for open shops, choose the right brand for the target audience. For example, you want to open a fast food restaurant similar to KFC, you have to analyze, why is there all of the holidays?
First, it is to analyze the consumer group. You will find that it is not only a hygiene, fast-selling environment, but it is these additional small gifts.
Most of the family of children in the consumer group. However, for many children, the biggest attraction is some small gifts, parents are willing to take their children to spend their children.
Many families are now heavy, as long as children eat well, play, parents are happy. KFC is very good to use the parents’ psychology and promote consumption.
Investing in a pizza store, in fact, the same reason. First of all, you have to determine your own target audience, analyze the same kind of competition brand, followed by imitation learning, and finally, it is to optimize the upgrade service, and finally develop a set of own marketing strategies.
3, Marketing Strategy Analysis
Many merchants now develop a series of preferential policies in order to promote consumption, such as: member system, users can choose mobile phone consumption bind membership card, Or the cash payment member card integral system.
The value of the score is proportional to the value you purchased. The more points, the more points, the higher the points, and when the customer consumes a certain point value in the store, you can exchange gifts or Break cash. Many consumers know that this is just a marketing means, but everyone is still very happy.Participation in it.
This can effectively develop customers ‘loyalty to the product, which greatly stimulates consumers’ purchases. Of course, all promotional means are built on the brand’s reputation, so that consumers will see practical benefits, people will choose to consume.
4, business model analysis
According to market analysis, competitors analysis and marketing strategy analysis, next is a new round of budget analysis and overall planning of storefronts. .
First of all is the budget analysis, considering the funds of the side, there must be clear regulations for each overhead, which can formulate a complete set of fund budget analysis, such as the preliminary housing rental fee, Decoration design costs and staff guarantee wages.
There are many places that need to be spended. As an entrepreneur, we must be sensitive to money. Investing in the store, it is impossible to make a short earnings, you must have a long-term plan. How can the funds can’t be broken before the store is really beneficial.
The funds are prepared, the next is the site selection, this Baitong is not here, I want everyone to understand, then it is to determine the market positioning, find the right opportunity To learn to find its own advantages, find the right consumer group, planning to prepare for the opening.
The address is selected, the next is decoration, for the Pizza Store, the decoration style can learn from the famous Western fast food brand store, considering that their target audience is some young people, so Be sure to reflect younger. If you are allowed, you can ask some professionals to help design, the most important thing is a whole plan, now more popular is some theme design sections.
The overall design of the store is well designed, which is the small item design in the store, including cutlery, business cards, house numbers, menus, etc.
There are still many need to pay attention to, for example, employee management systems, pre-publicity activities, and emergencies. Baitong didn’t introduce it here, I want to know more friends can leave a message.
For friends who are interested in the Western restaurant, you can pay attention to our WeChat public number \”Chuangyeydt\” reply to the store, free to receive the store.