Source: Beijing Business Daily
In the face of the sinking market, Tencent launched a long video app \”film\”. On May 11, Beijing Business Daily reported that this application is currently online only on the Android app store, users can watch long videos for free on the tablets, and can see the color coins withdrawal, earn up to 0.2 yuan per day. It can also be seen from the content of the content earning gold coins, and the film is desirable to sink the market. This is the weak market of Tencent’s content business, but it is a big camp of competitors.
All content is free
On May 11, Beijing Business Daily reporter found that there are many places in Huawei, millet, Vivo, OPPO app store and application treasure. In different app stores, this new application developer information has obvious Tencent traces, such as Shenzhen Tencent Computer System Co., Ltd., Tencent Technology (Beijing) Co., Ltd.
In the application description, there will be a lot of free two words: \”Made a lot of tens of thousands of classic film and television content, including the\” Rural Pearl \”\” Country Love \”\” Kangxi Dynasty \” \”Wait, all content can be viewed for free.\”
Beijing Business Daily reporter experience found that the user login tablet will automatically play content, the user can use the upper slide, decline to select the content, and select a multiplier , Select, sharpness, etc., but not interactive. A lot of content is based on TV dramas, as well as variety programs such as the Chinese Idiom Conference. Users click to find a film search box, and the content will be divided into seven categories such as anti-Japanese war drama, emotional life drama. Compare Tencent Video, Iqiyi, etc. can find that many Tencent video’s VIP content is free to open in the film, such as \”deep rain\”.
\”Table a lot of looks like a low-level Tencent video speed version\”, Bida Consultant, Li Jinqing, told Beijing Business Daily reporters. The reason for this evaluation is that \”more contents are mostly Tencent video, and the product design is simple.\”
The scriptte earned two hair every day
In fact, Tencent video has already launched a very fast version of the APP. However, Tencent video speed is more emphasized in size, fast, and does not watch most of the polarity apps such as Mandarin APP. Made more mainly emphasizes that it can make money, there are a lot of tablets on each app store, and there are four words \”watching film\” on logo.
Beijing Business Daily reporter experience found that users can watch the video lead red envelope after the WeChat login tablets. When the user watchs a video, the number of gold coins in the upper right corner of the page will automatically scroll.
According to a lot of exchange rules, users can obtain gold coins through the scriptures, and the lacence of the drama gold coins is 3600 gold coins per day. After the upper limit, even if the user continues to watch the content, it is no longer able to get more gold coins. The minimum amount of user is 0.3 yuan. According to the above rules, the user’s watch drama can withstand up to 0.2 yuan per day.
andAiqiyi speed version, the quick-end version, etc., a lot of gold coins exchange exchange rate is low, and the way to exchange gold coins is single. Taking the Edition of the iQiyi as an example, after the new user logs in to the extreme version of Iqiyi, it will be given 188 gold coins, the gold coin exchange rate is 10,000 yuan \u003d 1 yuan, which is more than 1.8 million yuan \u003d 1 yuan. At the gold coin, the iQiyi speed version of the app provides a variety of ways to invite friends to have cash and share video to gold coins.
The comparison content can also be seen that there are significant differences in the film and Iqiyi speed version. At present, most of the film is not a hot broadcast content, the user wants to watch the hot broadcast drama, variety, film still needs to log in to Tencent video or Tencent video speed version. And the iQiyi speed version of the content basic network is the content of the iQiyi platform.
In order to sink the market
free, no ads, watching drama earned gold coins … It is not difficult to see from the above species, and the film is aiming at the sinking market. Compared with the first-tier city, the payment is willing to pay a low payment market, and most of the head Internet companies use free content to attract users to enable users to increase the user’s viscosity, and the business model of the market is also the business model of the market. Around this user characteristics, and Tencent’s largest revenue source is a value-added service, which is not very matched with the sink market user characteristics.
In the eyes of the industry, the sinking market is not as the domain of Tencent. \”In the e-commerce sector, Tencent investment is a lot, this is a successful rural surrounded city attempt. But in the graphic, video field, its reaction is much slow. Maybe with Tencent PCG in recent years in recent years. \”Li Jinqing thought this.
The reason why Tencent PCG is mentioned because the content provided by the film can be found on Tencent video, and a lot of developers are also Tencent video, Tencent video speed developers. However, as of Beijing Business Daily reporter, Tencent Group, Tencent PCG related personnel did not reveal a plurality of business groups affiliated to Tencent.
Another reason for Tencent PCG is another reason for Tencent PCG, and the Tencent PCG architecture has been adjusted, Tencent video, microsight, and application integration set up new Bu. Will the tablets will be the first new product in the new bu? Tencent Group and Tencent PCG related people did not reply to Beijing Business Daily reporters.
Industry insiders also see the relevance of the film and Tencent PCG adjustment. Some people think that \”the film may be a try to continue the subdivision\”, and some points indicate that \”the APP is taken to take time. Soon after the PCG architecture is adjusted, the film can be online.\”