The way to make money

The case to bring to you today is that there is a health museum in Hunan, the boss uses the \”free\” strategy, in just three months, crazy collection of 700,000.

[1] Case Background

This year opened the store to do business, but if you want to make money, you will inevitably leave the so-called \”business model\”. What is business model? For example, give customers a small gift, consumption can enjoy discounts, or even single-free activities, can be called \”business model\”.

Many bosses disdain for \”business model\”, I think this is a small trick of deception, doing business or depends on conscience, good conscience, customer will naturally come to consumption . But I told everyone, this year, what is lacking, just not to like small and cheap customers, many times you use conscience to them with them, what about them? But just want to take you cheap. Wait until you are your cheap, do you think they will come to consumption? It is impossible, people have taken the ass to take the ass. So, although I have a conscience, my conscience is just fundamental, I want to make money, the routine is your \”medicine\”.

Hunan has such a health museum, and the service of this health museum is still very nice. But do you think that the boss makes money by the service? No, people are relying on their brains, routines, attracting customers again and again, which allows the boss to pay 700,000 in just 3 months.

The boss of this health museum is a woman surnamed Deng, and it is 40 years old this year. Deng Boss’s first experienced the betrayal of marriage. After the husband had money, he wanted to find a woman, giving Deng boss to wear a green hat. Since then, Deng boss feels that love is unreliable, only money is eternal. So, she took the money from divorce and ran to their own business, and opened this health museum.

In fact, when the health museum has just opened, business is not very good, mainly the competition between peers is too fierce, and there is no customer to the health museum consumption. This can take Deng boss to die, and dream is a magazine who wants to make money. As a result, don’t say, I really let her think of a way, this is not, I will receive 700,000 in just 3 months, earn a pot full of full!

[2] The program introduction Deng boss thought of what made a money? In fact, just ask: Free!

Deng boss puts forward, during the event, free of charge for customers, and provides free maintenance items. At that time, the event was launched, and many peers laughed Xiao Bo, saying that she is \”the meat bag is playing dog, there is no return\”. Can you guess what? After this Deng boss threw out, attracted a large number of customers into the store, and Deng boss was also in just 3 months, and she was crazy to pay 700,000. Everyone knows, how did she do it?

\”Small Recruitment\” taken in the case is a very few part of the marketing wisdom included in this column. If you have difficulty business now, if you lack customers, if your product is soldOut, you may wish to find a business in the column to find out whether it is suitable for your own industry, see how smart people do business.

[3] Profit analysis

is born, whether it is a poor who has no money, or rich rich people, everyone has a common hobby, that is, it is cheap. Not that I said, there is no kind of person who doesn’t love the cheap person in this world. If you don’t occupy it, you can only show that your cheap is not big enough. If you don’t believe, do you look at the \”Double 11\” online shopping every year, why will the sales will increase? Still not to be cheap?

Deng boss as a woman, naturally understand this, so she released a \”cheap\”, let customers hook! Deng boss proposed: As long as the customer enters the store during the event, not only can enjoy a free medical examination, but also a free maintenance project.

The neighboring residents listened, this is cheap, so they ran to the store, just in order to occupy cheap. This year, it is a little less than some sub-health. Everyone has passed the Deng boss, but I feel that I am not healthy enough. At this time, Deng boss tells customers, now you can enjoy free maintenance, can you say that customers are not happy?

What is the free maintenance of Deng boss? It is only 5 free customers every day, and only 15 minutes of free time. After the time, if you want to continue, you have to spend money. One person went to do a massage, never adapt to comfortable to sleep, this time is just 15 minutes. Change it to you, here is comfortable to go to sleep, people woke up, say that your time is free, what do you think in your heart? I will definitely want to continue, but continue to spend money!

After, Deng boss has launched how much activities are delivered, attracting customers to enter the store, do you say that she doesn’t make money?

Of course, the activity (industry) case here is only a few ways, and there are more strategies, opportunities, and \”set\” on physical stores in my column. And summarized hundreds of current earnings industry and new doors. If you are interested, you can click on the item that is right for you.

Finally, Deng boss is like this, using the \”free\” strategy, collecting 700,000 in just 3 months, earning the pot full of full.