KTV, the dance hall once is the most popular place, which is full of alcohol and hormones, violence and crime, and the policy has always strictly.
Today’s Internet development, mobile phones, games occupy a lot of time, people who go to KTV gradually become less, KTV experiences a decline. But after 2017, the birth of mini song booth, online K songs, etc., and injected new vitality into the industry. Policy has also stronger, and all kinds of good began support.
So, open a KTV, is there a chance?
What changes have KTV?
KTV mainly depends on what to make money?
What is the mini singing?
What is the KTV industry policy?
Song and dance entertainment industry industry chain, traditional age is dominated by KTV, dance hall, emerging online K song, mini song booth. Upstream is a supplier such as equipment, drinks. In 2018, the supply chart rules approximately 1966 billion yuan, and the line K song industry reached 6 billion.
In the 1980s, Shenzhen introduced the KTV business from Taiwan, and it was only a niche. After the end of the 1990s, KTV was blooming throughout the country, and the industry developed rapidly; after 2012, the entertainment form increased and the three public consumption ban, the KTV business entered a trough. After 2016, the mini singer, online K songs, etc., the national policy is poor, the KTV industry enters the transition period.
What is the current status of the KTV industry?
The 2018 KTV scale was 128020 billion yuan, an increase of 1.8% year-on-year; a total of 4,9739, compared with 4,569 last year, but the number of KTVs in the future will increase.
There are 23,335 Chinese chain KTV in 2018, accounting for 46.9% of the overall. With the in-depth development of the chain business concept, the advantage of brand effect is revealed that domestic KTV will continue to work hard to develop large-scale operations and build China’s local advantage KTV brand.
Three, 60% relying on wine snacks
KTV’s profit mode single, only two: K song services accounted for 40%, wine snacks occupy 60%. This model is not conducive to revenue growth, and operators face huge survival pressure.
Operators are also exploring other feasible business models, such as increasing bars, tea and relatives, entertaining, including movies, playing games, etc.
Four, what kind of KTV is more competitive in the future?
small area, small shop store standardization, reduce rental pressure, increase the number of stores, and expand quickly.
2, chain brand
has a strong market risk to resist, it is easier to save in the case of market conditionsLive.
3, refined operation and management
Intelligent management system has appeared, including e-membership card, online booking, online supermarket, etc. Service, improve service efficiency.
4, single entertainment transforms to entertainment complex
Increases a variety of service states including viewing, games, simmer meals, K songs, etc., to increase revenue sources.
5, intelligent, online and offline combination
Intelligent voice assistant application allows entertainment to no longer be limited to consumer unidirection manual operation using machine equipment, but consumers and The voice bidirectional interaction between machine devices.
Social gameplay has developed multi-screen Wai Mai Chorus, online interactive game, online virtual box and other emerging models, as well as new technologies such as VR, AR, more fun and entertaining .
The mini-song pavilion first appeared in 2013, in the second half of 2016, it will enter the rapid development period, and there is a minik, the Razite Wow house, and the friend sing M-bar, hear MINIK, Co-American singing, etc. Multiple brands, and getting the favor of capital.
The industry is in the early days, the products are stronger, the maintenance is not in place, the consumer experience is not very good
After the early days of the industry, the mini song pavilion is increasing in 2018. The speed is slow, the industry is in the washing period, 1.39 billion scale, a year-on-year increase of 15.1%. The number of equipment reached 70,000 in 2018.
At present, the mini song pavilion is mainly two business models of product sales and product operations. The product sales are equipment manufacturers to operate the equipment, and the installation and maintenance revenue. Some brands expand through the urban partners or the way of joining, franchisees buy equipment, then operate themselves.
The operals are mainly two kinds of service revenue and advertising income, and the products and operation methods are more than one.
This kind of business is currently not mature, operators are in multi-party exploration, such as advertising, self-motivated community operations and performance processes.