With the popularity of smart phones, mobile phone shells have developed into a large-scale market in recent years from a small-class development in recent years. Thanks to the advantages of industrial chain, Shenzhen gathered more than half of the country.
In the recent interview The \”Super Factory\” exceeded 10 million or more than 100 million, stationed in the industry’s first echelon.
Alibaba latest data shows that in 2020, only 500 million mobile phone shells are sold through Taobao specials and 1688 platforms. Sales have grown nearly 50% year on 2019; Taobao Special Edition active buyers can buy 50 This kind of \”private shopping\” took the relevant production enterprises. Third-party data shows that in 2020, my country’s mobile phone shell-related enterprises have exceeded 10,000, and Shenzhen exclusively.
\”Young people change mobile phone shells like girls to buy clothes\”, Wu Jiayuan, general manager of Shenzhen Unicom Technology Co., Ltd., said to the reporter, 11 years ago, he and the mobile phone shell, it is the earliest number of people in Shenzhen. In the early years, the transparent \”clear water shell\”, the gorgeous paragraph of the diamond, all done, now the main painting. In the workshop in Pinghu, the worker puts a \”clearing\” code on the machine, the machine is started, the pattern is \”printed\” on the back of the mobile phone shell, one machine can print different patterns at the same time. Wu Jiayuan said that this C2M custom model is very popular, select the pattern online, from the order to production, the fastest need for two hours.
in 2020 affected by new crown epidemics, some of the industries have retired, but Unicom insisted that several \”explosive models\” also sold a good results. After entering the Taobao special time in April last year, the joint venture began to dig up the upgrade. During the dual 11 period, the joint ventures sold 300,000 mobile phone shells one day. Last year, I have a total of more than 2 million single items (SKU), which have set a achievement of 4,000 SKUs, of which C2M has reached 40%.
C2M is an abbreviation of English Customer-to-Manufacturer (directly-connected manufacturing), is a new type of industrial Internet e-commerce business model and is called \”short circuit economy\” . C2M mode refers to the user’s direct-in manufacturer, ie the consumer direct factory, emphasizes manufacturing and consumers.Connect.
6 single items each is \”explosion model\”
\”Old Factory\”, Shenzhen Diffei SFU’s SKU has only 6 SKUs, but every one has become \”explosive models\”, and nearly 40 million are sold in one year.
Diffan’s first \”explosion model\” is a transparent mobile phone case for four-corner anti-fall design. The reporter saw in the factory, there were two \”minimally invasive new\” products, one is that the mobile phone shell four-angle adopts airbag anti-fall technology, and the second is to increase the design, solve the apple mobile phone. , Pain point for wear lens.
Chen Jinsong, the general manager, said that he had tried to produce a painted mobile phone shell, but finally, it was the largest demand for \”clean water shell\”. Compared to the painted shell, the passenger bill of the transparent shell is not half painted, but the net profit can be higher than the net profit. Take this four-pool-off mobile phone shell as an example, only selling 3.5 yuan, but also brings at least 10% net profit to the factory.
\”Solve consumers the most basic, simple demand, a small change can attract tremendous changes in sales,\” Chen Jinsong said. Nowadays, only 6 SKUs in Di Feifan have become a million-grade product. In 2020, Di Feilan sales exceeded 100 million yuan, 2020 double 11, the \”explosion model\” mentioned above, sold more than 8,000 orders in one day, 300,000 yuan for a month.
The 30 machines have supported 1 billion output value
March 2020, Alibaba launched the main factory direct supply of Taobao special edition It is planned to help 1,000 industrial support factories in the next three years to upgrade to \”super factory\” in output value over 100 million. The so-called \”super factory\” has three thresholds: the annual sales of more than 20 million, the factory area is 1000 square meters, there is a certain service management ability, Unicom and Di Feifan are the leader.
Hu Qinghua, General Manager Alibaba C2M Origin Center In an interview, the mobile phone shell industry has a short life cycle, the threshold is low, and it is difficult to get rid of the destiny of \”being hosted\”. In recent years, the industry has experienced blowout, shuffling, plus last year new crown epidemics, many old plants to choose to quit, but some Shenzhen companies are based on innovation, through digital upgrades, have been awarded the first echelon of the industry.
Wu Jiayuan said that in the past, how many products were sold, supplementing production probably, how long, it is waiting until the goods have been sold, \”the stock is at leastOne and a half months, the sales can’t be sold, after digitization, through the mode of C2M, the efficiency increased at least 30%, the stock time is reduced to a week \”, he said that the number of designers who are now in Unicom should now have to workers.Many, to ensure new design every week, up to 60% each quarter.
In 2020, the products with more than 80% of the United Net have achieved patents.This year, Wu Jiayuan is preparing to \”let go of the doctors\”. His new goal is that the performance is doubled, and it is necessary to do our own brand in the next three years.